0
The Idea of Theory in                                                                          12/8/2012Communicationadapt...
12/8/2012Communication is central tohuman life. It is pervasive,important and complex.                                 2
The Idea of Theory• Theories are used in every day living.• Theories are also the academic foundation of every discipline ...
The Idea of Theory • Theories also provide a way to challenge existing cultural life   and to generate new ways of living....
The Idea of Theory• All theories are abstractions.• Theories are also human constructions.                                ...
The Idea of TheoryBasic Elements of Theory1.   Philosophical assumptions2.   Concepts                                 12/8...
The Idea of Theory                                 12/8/2012 Nomothetic          Practical   Theory            Theory     ...
The Idea of TheoryEvaluating Communication Theory•   Theoretical Scope•   Appropriateness                                 ...
The Academic Study ofCommunication• Communication has been studied since antiquity but it has  assumed immense importance ...
The Academic Study ofCommunication• Communication is so broad a field that it can not be confined  within any single parad...
Introducing CommunicationTheory• A theory is not just an explanation; it is a way of packaging  reality, a way of understa...
Introducing CommunicationTheory • We need to understand two things about theory:1. Theory is the product of human judgment...
Developing Theories• First Stage:     asking questions.                                                      12/8/2012• Se...
The stages of inquiry                             12/8/2012                Questions               Observation            ...
Types of scholarship                                                                                           12/8/2012  ...
Communication Theory as a Field• Robert Craig in a landmark article proposes a vision for  communication theory that takes...
Communication Theory as a Field• Craig argues that scholars should not seek a standard model  that applies universally to ...
Communication Theory as a Field• Rather than viewing a theory as an explanation of  communication process, Craig argues th...
Communication Theory as a Field• Craig says that theories communicate about communication,  meaning that ‘meta-discourse’ ...
Communication Theory as a Field • Craig identifies seven traditional standpoints that enters the   meta-discourse:        ...
Jimi Kayode                             12/8/2012Adebola Adegunwa School ofCommunication,Lagos State University,Lagos, Nig...
Upcoming SlideShare
Loading in...5
×

Approaches to communication the idea of theory.

226

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
226
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Approaches to communication the idea of theory."

  1. 1. The Idea of Theory in 12/8/2012Communicationadapted from Littlejohn, S. W. and Foss, K.A. (2005). Theories of HumanCommunication. 8th edition. Belmont, CA.: Thomson Wadsworth. 1
  2. 2. 12/8/2012Communication is central tohuman life. It is pervasive,important and complex. 2
  3. 3. The Idea of Theory• Theories are used in every day living.• Theories are also the academic foundation of every discipline 12/8/2012 or field.• Theories allow scholars and students to transform information to knowledge.• Theories do not just help us grow knowledge, they also help us communicate knowledge. 3
  4. 4. The Idea of Theory • Theories also provide a way to challenge existing cultural life and to generate new ways of living. 12/8/2012 • What is theory?It is any organized set of concepts, explanations and principlesof some aspect of human experience. 4
  5. 5. The Idea of Theory• All theories are abstractions.• Theories are also human constructions. 12/8/2012• Theories are less a record of reality than a record of scholar’s conceptualizations about that reality. –Abraham Kaplan. 5
  6. 6. The Idea of TheoryBasic Elements of Theory1. Philosophical assumptions2. Concepts 12/8/20123. Explanations4. Principles 6
  7. 7. The Idea of Theory 12/8/2012 Nomothetic Practical Theory Theory 7
  8. 8. The Idea of TheoryEvaluating Communication Theory• Theoretical Scope• Appropriateness 12/8/2012• Heuristic Value• Validity• Parsimony• Openness 8
  9. 9. The Academic Study ofCommunication• Communication has been studied since antiquity but it has assumed immense importance in academics in recent times. 12/8/2012• In recent years many scholars have come to recognize that communication is central to human experience and have emphasized it in academic research.• Thus a new field of communication seemed to have emerged and is growing strong in the universities. 9
  10. 10. The Academic Study ofCommunication• Communication is so broad a field that it can not be confined within any single paradigm, nor any single discipline. 12/8/2012• It is a multi-disciplinary field. 10
  11. 11. Introducing CommunicationTheory• A theory is not just an explanation; it is a way of packaging reality, a way of understanding it. 12/8/2012• We can’t view reality purely; instead, we use a set of concepts and symbols to define what we see, and our theories provide the lenses with which we observe and experience the world. 11
  12. 12. Introducing CommunicationTheory • We need to understand two things about theory:1. Theory is the product of human judgment and discussion. 12/8/20122. Different people prefer different ways of knowing. 12
  13. 13. Developing Theories• First Stage: asking questions. 12/8/2012• Second Stage: observation.• Third Stage: constructing answers.• Each stage affects and is affected by the others. 13
  14. 14. The stages of inquiry 12/8/2012 Questions Observation Theory 14
  15. 15. Types of scholarship 12/8/2012 Standardization Creative Observation HumanitiesSciences Social Sciences Replication Interpretation 15
  16. 16. Communication Theory as a Field• Robert Craig in a landmark article proposes a vision for communication theory that takes a huge step toward unifying 12/8/2012 our otherwise disparate field.• Craig argues that the field will never be united by a single theory or group of theories.• Thus, the field would always have multiplicity of approaches 16
  17. 17. Communication Theory as a Field• Craig argues that scholars should not seek a standard model that applies universally to any communication situation, as 12/8/2012 this would lead to a “dead field”.• Instead, communication scholars should strive to manage the tensions of diverse theories of the field through dialogue and a common understanding of similarities and differences among theories. 17
  18. 18. Communication Theory as a Field• Rather than viewing a theory as an explanation of communication process, Craig argues that, it should be seen 12/8/2012 as a statement or argument in favour of a particular approach to the study of the field.• In other words communication theories are a form of discourse among diverse approaches of study. 18
  19. 19. Communication Theory as a Field• Craig says that theories communicate about communication, meaning that ‘meta-discourse’ is taking place in the field. 12/8/2012• Different theories are different ways of “talking about” communication each one having its own powers and limitations. 19
  20. 20. Communication Theory as a Field • Craig identifies seven traditional standpoints that enters the meta-discourse: 12/8/20121. Rhetorical2. Semiotic3. Phenomenological4. Cybernetic5. Socio-psychological6. Socio-cultural7. Critical 20
  21. 21. Jimi Kayode 12/8/2012Adebola Adegunwa School ofCommunication,Lagos State University,Lagos, Nigeria. 21
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×