Chas'ton conf nov 2011

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  • 1. e-Books in the Health Sciences: The Good, the Bad and the Ugly Charleston Conference Lively Lunch Association of American Publishers Professional & Scholarly Publishing Division John Tagler Executive Director, PSP November 4, 2011
  • 2. AAP: Overview (established 1970) Trade (books) K – 12 Higher Education Professional & Scholarly Areas of Activity
    • Communication & Public Affairs
    • Copyright Advocacy & Protection
    • Government Affairs
    • International Intellectual Property & Trade Protection
    • Online Piracy & Digital Issues Working Groups
    • Education
    • Conferences
    • Current AAP
    • +/- 250 Members
    • Current PSP
    • +/- 110 Members
  • 3. Professional & Scholarly Publishing
    • Members include
      • commercial publishers
      • society publishers
      • university presses
      • museum presses
      • research organizations
    • Priorities
      • education
        • seminars/conferences
        • internal and external
      • communication
      • advocacy
        • build industry knowledge
        • public affairs
      • industry research
  • 4. Game Plan for Discussion on e-Books
    • Cannot discuss pricing, licensing or distribution models
      • not only cannot discuss publicly, cannot and do not discuss privately
    • Other considerations
      • experimenting, still nascent field
      • different types of publishers with different distribution models = different approaches
      • impossible for anyone to understand variations and subtleties of different publishers’ programs
      • ‘ long tail’ of publishers that are not engaged in industry activities
  • 5. Benefits for Libraries
    • 80%/20% rule challenged
      • budget management
    • Updates
    • Multiple sites/multiple users
    • Discoverability
      • higher use + user satisfaction
    • Usage statistics/analysis
    • Space saving
    • Archiving responsibility transferred
  • 6. Benefits for Publishers
    • Gone Today . . . Here Tomorrow
      • distribution model radically revised
    • New markets
      • esp. corporate and government libraries
    • Discoverability
      • higher use + user satisfaction
    • Usage statistics/analysis
    • Updates
    • Data mining possibilities
      • links between books and journals
      • reusability of content
  • 7. Challenges to Publishers
    • Short- and long-term outlooks very cloudy
    • Assuming archiving + preservation responsibilities . . . sustainability?
    • Digital piracy
      • legislation slow in coming
        • sensitivity to issues of freedom of speech
      • international enforcement difficult
      • legislation would need to accommodate breadth of intellectual property industries
  • 8. PDA: Patron-Driven Acquisitions
    • Both libraries and publishers are venturing into uncharted waters
    • Challenges the 80%/20% rule
    • Means of addressing exponential growth issues
      • library budgets not keeping pace with information output
      • comprehensive collections a thing of the past – even for richest institutions
    • Usage analysis for both libraries and publishers
    • Will libraries accept disappearance of print?
    • Prospect of longer life for book content
      • discoverability
    • Issues of archiving and preservation are open
      • publisher platforms
      • aggregators
    • Platforms for hosting
      • double-dipping
      • ownership vs. access
  • 9. BookStats: Launched August 2011 Joint initiative: AAP and BISG covering 2008 – 2010
    • e-Books and other non-physical formats: The consistent, growing popularity of e-books and apps are a major success story in content formats, even in advance of data for 2011, which is currently tracking high e-format sales.
    • Professional publishing provides print and digital content for practitioners, clinicians and other working in medicine, law, business, science, technology, the humanities and social sciences. One reason for this market’s resiliency through the 2008-2010 period has been its digitization of content; this has created more discoverability and opened up new markets.
    • Scholarly publishing covers print and digital content published by scholarly societies, commercial publishers and university presses for those involved in primary research in academic, corporate or government settings. This market saw net sales revenue grow while net unit sales declined very slightly.
  • 10. Thank you! John Tagler [email_address] www.publishers.org