140 Characters or Less: An Intro to Twitter

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  • Twitter is a real-time messaging platform that allows you to send and receive information in 140 characters or less.Currently, there are more than 500 million accounts on Twitter worldwide.
  • Because Twitter is more conversational than LinkedIn, Twitter is a great social media platform to expand both your social and professional network. On Twitter, you can have one-on-one interactions or broadcast messages to everyone within the “Twittersphere,” giving you access to millions of users all over the world. Also, many of those who have a great deal of influence over the fenestration industry are having conversations on Twitter, including the EPA, USGBC and many members of Congress. Twitter is a great way to monitor these conversations and provide your own feedback. If you don’t have time to seek out industry-related news, Twitter is a great way to get quick, short updates from the businesses, organizations and people you care about.
  • To create a Twitter account, navigate to www.twitter.com. Here, on the Twitter homepage, you will need to enter your full name, email address and select a password. Once you select “Sign up for Twitter,” you will then be asked to add additional information.
  • On this page, you will be asked to create a unique Twitter handle. Twitter users will use this handle to send you messages, as well as find you on Twitter. If you decide to change your handle, you are able to do so once your account is created.
  • Once your account is set up and you are logged in, you will be brought to your homepage. On this page, you are able to view all the updates the people you choose to follow are tweeting. Also from this page, you can draft your own tweets, view which topics are the most-talked about on Twitter, as well as see suggestions of users to follow.
  • There are a few different ways you can find and follow users on Twitter. First, from your homepage, you can search for users by typing in their name or their Twitter handle (if you know it) in the search field on the navigation bar at the top of the page. The search results will not only yield people who fit your search criteria, but tweets that contain those keywords. For instance, by searching for our Twitter handle, “AAMAInfo,” you will be able to view any tweets that have mentioned us or tweets we have shared. To follower a user, simply click the “follow” button.
  • From your homepage, there are two ways to send tweets. The first is by clicking the “compose new tweet” button in the right-hand corner of the navigation bar at the top of the page, which will bring up a text box for you to compose and post your tweet on your feed. Also, there is a textbox for you to compose your tweets on the left-hand side of the page.
  • If you want to mention someone in one of your tweets, be sure to use the “@” symbol in front of the user’s handle.
  • A retweet is a re-posting of someone else's tweet. So if you like what another user has shared, you may simply repost it by selecting “retweet” under the user’s tweet.
  • Although Twitter is meant for short pieces of information, the platform allows you to share much more, including photos, videos and links.
  • Although Twitter is meant for short pieces of information, the platform allows you to share much more, including photos, videos and links.
  • Although Twitter is meant for short pieces of information, the platform allows you to share much more, including photos, videos and links.
  • If you are sharing information that you would like other’s to easily search for, be sure to use the hashtag feature. A hashtag is the pound symbol used in front of a set of keywords, which can be placed anywhere within a tweet. Hashtagged words that become very popular are often Trending Topics, which are displayed on users’ pages. If you are tweeting about the AAMA Fall Conference, be sure to use the hashtag #AAMAFallConf.
  • 140 Characters or Less: An Intro to Twitter

    1. 1. 1140 Characters or Less An Intro to Twitter
    2. 2. 2 What is Twitter? • Twitter is a “real-time” messaging platform that allows you to send and receive information in 140 characters or less. • Currently, there are more than 500 million accounts on Twitter worldwide.Source: http://techcrunch.com/2012/07/30/analyst-twitter-passed-500m-users-in-june-2012-140m-of-them-in-us-jakarta-biggest-tweeting-city/
    3. 3. 3 Why should I use Twitter?• Expand your social/professional network• Monitor/participate in conversations with key industry influencers• Stay on top of industry news with little effort
    4. 4. 4How do I create an account?
    5. 5. 5How do I create an account?
    6. 6. 6How do I create an account?
    7. 7. 7How do I follow someone?
    8. 8. 8How do I tweet?
    9. 9. 9Reply using @
    10. 10. 10How do I retweet?
    11. 11. 11What do I share?
    12. 12. 12What do I share?
    13. 13. 13What do I share?
    14. 14. 14What do I share?
    15. 15. 15 Questions?Angela DicksonAAMA’s Marketing ManagerE: adickson@aamanet.orgP: 714.596.3574Sam SinkhornAAMA’s Communications CoordinatorE: ssinkhorn@aamanet.orgP: 847.303.5858 x224

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