POLITICAL ADVOCACYTHE TOOLS NEEDED TO BE EFFECTIVE CITIZEN ADVOCATESMAY 14, 2013William KreisbergSchrayer & Associates, In...
Agenda Political Landscape Breaking Through the Noise Tips for Influencing Legislators Do’s and Don’ts Telling Your S...
THE POLITICALLANDSCAPE
The 113th Congress
The External Challenges
The External Challenges
The Political Challenges
The Internal Challenges
The Results
Public View of Congress
BREAKING THROUGHTHE NOISE
Reaching A Member of CongressCan Be Challenging Thousands of emails and letters perweek Frequent use of Twitter andFaceb...
Tools of EngagementLobbyingCommunicationsCitizenAdvocacy
BUILDING RELATIONSHIPS:MEMBERS OF CONGRESS & STAFF
Get to Know the TeamIn District Attend Town Hall Meetings Participate in On-LineMeetings Write Letters to the Editor M...
Build the RelationshipBe A Resource Regular communications Send articles/material Contact by email/phone(not mail) Kee...
Social Media – An Essential ToolFollow Members All Senators and 90% ofHouse members haveTwitter accounts; nearly allhave ...
MEETINGS DO’S & DONTS
Prepare Know Your Member Politics Committees Track Record Know Your Ask Review Issues Know your Talking Points Hav...
The MeetingDo’s: Thank Member Stay on Message Listen Make the Ask Follow UpDon’ts Don’t Be Late Don’t Argue Don’t ...
After the MeetingMaintain the Relationship Respond to requests for additional material Continue to be a resource Follow...
TELL YOUR STORY
The Elevator Speech Be prepared for one minutemessage Think about a memorable“sound bite” Come with one anecdote, notju...
Going Up?Let’s Ride an Elevator Share the importance ofyour practice and why familyphysicians are so vital toyour communi...
Role PlayingPutting it all together...
Lets Review… What tactics worked? Did they make the ask? What was the Member’s reaction? Did they follow the do’s and ...
Getting Around Capitol HillCafeteriaCafeteriaCafeteria
Logistics for Capitol Hill Day Transportation Take Metro or taxi (Metro cards provided) Avoid taking luggage to the Hil...
Questions?
EFFECTIVE POLITICAL ADVOCACY“Politics should be the part-timejob of every citizen.”- Dwight D. Eisenhower -
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Political advocacy - the tools needed to be effective citizen advocates

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  • Political advocacy - the tools needed to be effective citizen advocates

    1. 1. POLITICAL ADVOCACYTHE TOOLS NEEDED TO BE EFFECTIVE CITIZEN ADVOCATESMAY 14, 2013William KreisbergSchrayer & Associates, Inc.2013 FAMILY MEDICINECONGRESSIONAL CONFERENCE
    2. 2. Agenda Political Landscape Breaking Through the Noise Tips for Influencing Legislators Do’s and Don’ts Telling Your Story Elevator Speech Role Play Capitol Hill Day Logistics
    3. 3. THE POLITICALLANDSCAPE
    4. 4. The 113th Congress
    5. 5. The External Challenges
    6. 6. The External Challenges
    7. 7. The Political Challenges
    8. 8. The Internal Challenges
    9. 9. The Results
    10. 10. Public View of Congress
    11. 11. BREAKING THROUGHTHE NOISE
    12. 12. Reaching A Member of CongressCan Be Challenging Thousands of emails and letters perweek Frequent use of Twitter andFacebook Hundreds of calls per day Dozens of meetings per day Scores of constituent visits
    13. 13. Tools of EngagementLobbyingCommunicationsCitizenAdvocacy
    14. 14. BUILDING RELATIONSHIPS:MEMBERS OF CONGRESS & STAFF
    15. 15. Get to Know the TeamIn District Attend Town Hall Meetings Participate in On-LineMeetings Write Letters to the Editor Meet Member and Staff inDistrict OfficeIn Washington Meet Member and Staff Bring Stakeholders (otherphysicians, patients, families) Follow Up
    16. 16. Build the RelationshipBe A Resource Regular communications Send articles/material Contact by email/phone(not mail) Keep communicationssimpleUse Social and TraditionalMedia Follow Members onTwitter/Facebook/ YouTube Communicate to Media onTwitter Write LTE/Op-Ed“One of our office’s top prioritiesis maintaining a high quality ofdialogue with the people werepresent.” – Senate Office Mngr.
    17. 17. Social Media – An Essential ToolFollow Members All Senators and 90% ofHouse members haveTwitter accounts; nearly allhave Facebook pages Follow members to keep upwith their positions Communicate with themthrough social mediaTell Your Story Use your own Facebook andTwitter accounts to sharefacts and anecdotes aboutyour practice Build your Twitter list offollowers by following yourmembers of Congress –they in turn will follow you
    18. 18. MEETINGS DO’S & DONTS
    19. 19. Prepare Know Your Member Politics Committees Track Record Know Your Ask Review Issues Know your Talking Points Have Material Ready (Leave-Behinds) Be Prepared for “Chaos” Young Staff Limited Time – Long Lines
    20. 20. The MeetingDo’s: Thank Member Stay on Message Listen Make the Ask Follow UpDon’ts Don’t Be Late Don’t Argue Don’t Have to Be Expert Don’t Ask for More Than2-3 Items
    21. 21. After the MeetingMaintain the Relationship Respond to requests for additional material Continue to be a resource Follow members on social media Periodically seek in-district meetings or attendtown halls Respond to Action AlertsMake Your Voices Heard!
    22. 22. TELL YOUR STORY
    23. 23. The Elevator Speech Be prepared for one minutemessage Think about a memorable“sound bite” Come with one anecdote, notjust statistics
    24. 24. Going Up?Let’s Ride an Elevator Share the importance ofyour practice and why familyphysicians are so vital toyour community Be succinct Include a memorableanecdoteEnjoy the ride!
    25. 25. Role PlayingPutting it all together...
    26. 26. Lets Review… What tactics worked? Did they make the ask? What was the Member’s reaction? Did they follow the do’s and don’ts? What would you do differently?Ready for your Meetings?Time to practice at your tables
    27. 27. Getting Around Capitol HillCafeteriaCafeteriaCafeteria
    28. 28. Logistics for Capitol Hill Day Transportation Take Metro or taxi (Metro cards provided) Avoid taking luggage to the Hill Leave extra time for long security lines Use building tunnels, if possible LunchCafeterias in the House and Senate OfficeBuildings
    29. 29. Questions?
    30. 30. EFFECTIVE POLITICAL ADVOCACY“Politics should be the part-timejob of every citizen.”- Dwight D. Eisenhower -
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