1. POLITICAL ADVOCACYTHE TOOLS NEEDED TO BE EFFECTIVE CITIZEN ADVOCATESMAY 14, 2013William KreisbergSchrayer & Associates, Inc.2013 FAMILY MEDICINECONGRESSIONAL CONFERENCE
2. Agenda Political Landscape Breaking Through the Noise Tips for Influencing Legislators Do’s and Don’ts Telling Your Story Elevator Speech Role Play Capitol Hill Day Logistics
3. THE POLITICALLANDSCAPE
4. The 113th Congress
5. The External Challenges
6. The External Challenges
7. The Political Challenges
8. The Internal Challenges
9. The Results
10. Public View of Congress
11. BREAKING THROUGHTHE NOISE
12. Reaching A Member of CongressCan Be Challenging Thousands of emails and letters perweek Frequent use of Twitter andFacebook Hundreds of calls per day Dozens of meetings per day Scores of constituent visits
13. Tools of EngagementLobbyingCommunicationsCitizenAdvocacy
14. BUILDING RELATIONSHIPS:MEMBERS OF CONGRESS & STAFF
15. Get to Know the TeamIn District Attend Town Hall Meetings Participate in On-LineMeetings Write Letters to the Editor Meet Member and Staff inDistrict OfficeIn Washington Meet Member and Staff Bring Stakeholders (otherphysicians, patients, families) Follow Up
16. Build the RelationshipBe A Resource Regular communications Send articles/material Contact by email/phone(not mail) Keep communicationssimpleUse Social and TraditionalMedia Follow Members onTwitter/Facebook/ YouTube Communicate to Media onTwitter Write LTE/Op-Ed“One of our office’s top prioritiesis maintaining a high quality ofdialogue with the people werepresent.” – Senate Office Mngr.
17. Social Media – An Essential ToolFollow Members All Senators and 90% ofHouse members haveTwitter accounts; nearly allhave Facebook pages Follow members to keep upwith their positions Communicate with themthrough social mediaTell Your Story Use your own Facebook andTwitter accounts to sharefacts and anecdotes aboutyour practice Build your Twitter list offollowers by following yourmembers of Congress –they in turn will follow you
18. MEETINGS DO’S & DONTS
19. Prepare Know Your Member Politics Committees Track Record Know Your Ask Review Issues Know your Talking Points Have Material Ready (Leave-Behinds) Be Prepared for “Chaos” Young Staff Limited Time – Long Lines
20. The MeetingDo’s: Thank Member Stay on Message Listen Make the Ask Follow UpDon’ts Don’t Be Late Don’t Argue Don’t Have to Be Expert Don’t Ask for More Than2-3 Items
21. After the MeetingMaintain the Relationship Respond to requests for additional material Continue to be a resource Follow members on social media Periodically seek in-district meetings or attendtown halls Respond to Action AlertsMake Your Voices Heard!
22. TELL YOUR STORY
23. The Elevator Speech Be prepared for one minutemessage Think about a memorable“sound bite” Come with one anecdote, notjust statistics
24. Going Up?Let’s Ride an Elevator Share the importance ofyour practice and why familyphysicians are so vital toyour community Be succinct Include a memorableanecdoteEnjoy the ride!
25. Role PlayingPutting it all together...
26. Lets Review… What tactics worked? Did they make the ask? What was the Member’s reaction? Did they follow the do’s and don’ts? What would you do differently?Ready for your Meetings?Time to practice at your tables
27. Getting Around Capitol HillCafeteriaCafeteriaCafeteria
28. Logistics for Capitol Hill Day Transportation Take Metro or taxi (Metro cards provided) Avoid taking luggage to the Hill Leave extra time for long security lines Use building tunnels, if possible LunchCafeterias in the House and Senate OfficeBuildings
30. EFFECTIVE POLITICAL ADVOCACY“Politics should be the part-timejob of every citizen.”- Dwight D. Eisenhower -