Political advocacy - the tools needed to be effective citizen advocates

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  • 1. POLITICAL ADVOCACYTHE TOOLS NEEDED TO BE EFFECTIVE CITIZEN ADVOCATESMAY 14, 2013William KreisbergSchrayer & Associates, Inc.2013 FAMILY MEDICINECONGRESSIONAL CONFERENCE
  • 2. Agenda Political Landscape Breaking Through the Noise Tips for Influencing Legislators Do’s and Don’ts Telling Your Story Elevator Speech Role Play Capitol Hill Day Logistics
  • 3. THE POLITICALLANDSCAPE
  • 4. The 113th Congress
  • 5. The External Challenges
  • 6. The External Challenges
  • 7. The Political Challenges
  • 8. The Internal Challenges
  • 9. The Results
  • 10. Public View of Congress
  • 11. BREAKING THROUGHTHE NOISE
  • 12. Reaching A Member of CongressCan Be Challenging Thousands of emails and letters perweek Frequent use of Twitter andFacebook Hundreds of calls per day Dozens of meetings per day Scores of constituent visits
  • 13. Tools of EngagementLobbyingCommunicationsCitizenAdvocacy
  • 14. BUILDING RELATIONSHIPS:MEMBERS OF CONGRESS & STAFF
  • 15. Get to Know the TeamIn District Attend Town Hall Meetings Participate in On-LineMeetings Write Letters to the Editor Meet Member and Staff inDistrict OfficeIn Washington Meet Member and Staff Bring Stakeholders (otherphysicians, patients, families) Follow Up
  • 16. Build the RelationshipBe A Resource Regular communications Send articles/material Contact by email/phone(not mail) Keep communicationssimpleUse Social and TraditionalMedia Follow Members onTwitter/Facebook/ YouTube Communicate to Media onTwitter Write LTE/Op-Ed“One of our office’s top prioritiesis maintaining a high quality ofdialogue with the people werepresent.” – Senate Office Mngr.
  • 17. Social Media – An Essential ToolFollow Members All Senators and 90% ofHouse members haveTwitter accounts; nearly allhave Facebook pages Follow members to keep upwith their positions Communicate with themthrough social mediaTell Your Story Use your own Facebook andTwitter accounts to sharefacts and anecdotes aboutyour practice Build your Twitter list offollowers by following yourmembers of Congress –they in turn will follow you
  • 18. MEETINGS DO’S & DONTS
  • 19. Prepare Know Your Member Politics Committees Track Record Know Your Ask Review Issues Know your Talking Points Have Material Ready (Leave-Behinds) Be Prepared for “Chaos” Young Staff Limited Time – Long Lines
  • 20. The MeetingDo’s: Thank Member Stay on Message Listen Make the Ask Follow UpDon’ts Don’t Be Late Don’t Argue Don’t Have to Be Expert Don’t Ask for More Than2-3 Items
  • 21. After the MeetingMaintain the Relationship Respond to requests for additional material Continue to be a resource Follow members on social media Periodically seek in-district meetings or attendtown halls Respond to Action AlertsMake Your Voices Heard!
  • 22. TELL YOUR STORY
  • 23. The Elevator Speech Be prepared for one minutemessage Think about a memorable“sound bite” Come with one anecdote, notjust statistics
  • 24. Going Up?Let’s Ride an Elevator Share the importance ofyour practice and why familyphysicians are so vital toyour community Be succinct Include a memorableanecdoteEnjoy the ride!
  • 25. Role PlayingPutting it all together...
  • 26. Lets Review… What tactics worked? Did they make the ask? What was the Member’s reaction? Did they follow the do’s and don’ts? What would you do differently?Ready for your Meetings?Time to practice at your tables
  • 27. Getting Around Capitol HillCafeteriaCafeteriaCafeteria
  • 28. Logistics for Capitol Hill Day Transportation Take Metro or taxi (Metro cards provided) Avoid taking luggage to the Hill Leave extra time for long security lines Use building tunnels, if possible LunchCafeterias in the House and Senate OfficeBuildings
  • 29. Questions?
  • 30. EFFECTIVE POLITICAL ADVOCACY“Politics should be the part-timejob of every citizen.”- Dwight D. Eisenhower -