• Save
The Fourth Estate: Working with the Media  to Advance Your Advocacy Agenda
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

The Fourth Estate: Working with the Media to Advance Your Advocacy Agenda

on

  • 319 views

This presentation was given at the AAFP Family Medicine Congressional Conference (FMCC) on May 14, 2013. The goal of this presentation was to help attendees understand the relationship between media ...

This presentation was given at the AAFP Family Medicine Congressional Conference (FMCC) on May 14, 2013. The goal of this presentation was to help attendees understand the relationship between media relations and advocacy, their role in an interview, and how reporters work.

Statistics

Views

Total Views
319
Views on SlideShare
319
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

The Fourth Estate: Working with the Media to Advance Your Advocacy Agenda Presentation Transcript

  • 1. Family Medicine Congressional ConferenceWashington, D.C.May 14, 2013Leslie Champlin, Senior Public Relations StrategistThe Fourth Estate: Working with the Mediato Advance Your Advocacy Agenda
  • 2. Today’s Goals• Understand how reporters work.• Understand the relationship between media relationsand advocacy.• Practice.• Understand your role in an interview.
  • 3. Legislators’ Sources of Information
  • 4. What is Media Relations?• A planned strategy in which you identifyyour message and communicate it tothe public via the news media.-- Medicare Physician Payment-- Graduate Medical Education, Title VII-- Family Physician Workforce-- Physician-Led Team-Based Carein the PCMH
  • 5. Plan an eventSources of Advocacy-Related News
  • 6. Sources of Advocacy-Related NewsPoll your members
  • 7. Sources of Advocacy-Related NewsCommunity outreach
  • 8. Sources of Advocacy-Related NewsDemographic, socioeconomic, census reports on health topics
  • 9. Clinical, public health dataSources of Advocacy-Related News
  • 10. Physician workforce,education issuesSources of Advocacy-Related News
  • 11. Who are reporters?• They are on increasingly short deadlines.• They are motivated to help theircommunities.• They don’t know what they don’t know.• They need stories because they needbylines.
  • 12. • Who else is being interviewed?Preparing for any interview:• Who is the audience?• What kind of reporter is this?• What is the story angle?
  • 13. BlockYour job:Talk about what you want to talk about.And Bridge
  • 14. • Useful phrases– The real issue is…– The important thing is…– We were surprised to learn…– That’s why you need to know…– The point that needs to bemade…– We need to remember that…Building the Block,Constructing the Bridge
  • 15. • Focus on the message, not just the question.• Think before you speak.• Headline your answers.• Speak simply.Putting it into action
  • 16. Putting it into action• Don’t fill the silence.• Don’t repeat a negative.• Never go “off the record.”• Respect the reporter
  • 17. Putting it into action• Tell the truth – even if it’s “I don’t know.”• Localize, personalize, humanize.• Repeat your message. Repeat it• Repeat it again.
  • 18. Putting it into Practice …