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The 4 P's of Personal Branding - RELOADED
 

The 4 P's of Personal Branding - RELOADED

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Personal branding is all about leveraging your brand to make money. Here is a strategic approach to personal branding from personal brand expert Casey Knox.

Personal branding is all about leveraging your brand to make money. Here is a strategic approach to personal branding from personal brand expert Casey Knox.

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    The 4 P's of Personal Branding - RELOADED The 4 P's of Personal Branding - RELOADED Presentation Transcript

    • The 4 P’s of Personal Branding PLUS A FEW TIPS AND TRICKS FOR GROWING A PERSONAL BRAND THAT RESONATES
    • EDUCATIO N It’s what people connect with, and believe about you. What’s a PERSONAL Brand? It’s someone’s gut feeling about you. My promise, my vision, my values… conveyed.
    • EDUCATIO N 75% of purchasing decisions are based on emotion. Why Does It Matter? 86% of U.S. HR workers said that a good online reputation can have a positive impact on your chances. OVERALL consumers trust employees and CEOs to get company culture, product/service, and operations information.
    • EDUCATIO N http://bit.ly/ETB2013
    • • • • ABOUT Director at a digital agency Full-time mom/wife President of the American Advertising Federation Chattanooga My life.
    • EDUCATIO N My Brand Audit static Your personal brand content and bios monthly: LinkedIn, needs a makeover…About.me, Tumblr/websites, SlideShare Largest followings: Twitter / 2667 followers & LinkedIn / 1762 connections Publish regularly to: Twitter, Instagram, Tumblr, Facebook, SlideShare Best returns: LinkedIn and Facebook
    • ASSESSMEN T 2 signs Your personal brand needs a makeover… 1. Your online/offline identifiers don’t match 1. You yield low professional/personal returns
    • ASSESSMEN T What Type Of Personal Brand Are You?
    • ASSESSMEN T The news and politics junkie. The opinionated connoisseur. The self-promoter. The helping hand. The super networker. via Heather Huhman
    • STRATEGY 4 P’s of Personal Branding “Your beliefs become your thoughts, Your thoughts become your words, Your words become your actions, Your actions become your habits, Your habits become your values, Your values become your destiny.” - Gandhi
    • Plugged-In. As humans, we must be plugged in to stay connected to today’s world, and tell our story. It is expected that we tell our story. The Internet and mobile devices are the most effective way to do that, consistently.
    • YourName.com Build a personal website to standout! — 56% of all hiring managers are more impressed by a candidate’s personal website than any other personal branding tool. Your personal brand — 80%makeover… want a personal website. needs a of job seekers — 7% of job seekers actually have a personal website. GoDaddy LinkedIn About.me Workfolio.com Wordpress Tumblr Twitter Instagram Pinterest
    • YourName.com Build a personal website to standout! Content to include on your personal brand website: 1. Purpose/focus 2. Contact info 3. Professional headline 4. Brief bio 5. Your resume 6. Professional summary/objective 7. Samples of work 8. Results 9. Links 10. Blog 11. Video and other relevant multimedia 12. Testimonials
    • Proactive. Tell your story, to guide the truth.
    • earned EDUCATIO N earned owned paid NOTE: screenshot taken during the crisis
    • paid earne d owned NOTE: screenshot taken 10/14/13
    • owned earne d owned NOTE: screenshot taken during the Paula Dean crisis
    • Professional. Set the example, rather than being someone else's.
    • STATS ― LinkedIn counts executives from all 2013 Fortune 500 companies as members. ― LinkedIn members did over 5.7 billion professionally-oriented searches on the platform in 2012. ― More than 3 million companies have LinkedIn Company Pages. ― There are more than 1.5 million unique publishers actively using the LinkedIn Share button on their sites to send content into the LinkedIn platform. ― LinkedIn members are sharing insights and knowledge in more than 2.1 million LinkedIn Groups. ― In the second quarter of 2013, an average of 33 percent of unique visiting members came through mobile apps, versus just 21 percent a year ago.
    • Personable. Be your friendly self.
    • Generally Speaking… When (if ever) is it okay to associate these things with my personal brand? • Politics Your personal brand Terrorism concerns needs a makeover… • Religious beliefs • • Natural disasters • Man-made disasters • Work frustrations • Relationship woes • Drunken stuper • Consumer services/products
    • SUMMARY 4 P’s of Personal Branding Plugged-In Your personal brand needs a makeover… Proactive Professional Personable
    • SUMMARY Personal Brand Roadm Identify Listen and find who you want to be. Devote Commit. Commit. Commit. Establish Adapt Create and establish messaging. Refine, reinvent, recreate.
    • Questions?
    • contact. Casey Knox Director President of AAF Chattanooga Phone: 423 505 9836 Email: caseymknox@gmail.com Web: about.me/caseyknox or caseyknox.com @CaseyMaeKnox