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Disappointment seems to be the new norm of RTB campaigns. With fraud, audience segmentation misalignment, and under delivery, your campaigns are often mired in diminishing returns. Watch this A6 PowerTrend presentation to get tips for driving disappointment out, and performance into, your campaigns.
Ad tech industry insider, Bill Urschel -- Founder & CEO of AdECN and A6, presents trends in RTB innovation and the effect these trends have on campaign performance.
You will learn:
• How the next wave of ad tech innovation directly impacts your RTB performance
• New norms for performance expectations (no, you don't have to be disappointed!)
• How advertisers are harnessing these innovations to get 3X the performance on the AppNexus platform and how you can get started for free today
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