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Slide 1: SEO 101 – Introduction to Search The History of the Search Engine Presented by The JAR Group, 04.15.08 © The JAR Group 2006 Proprietary & Confidential

Slide 2: A search engine is an information retrieval system designed to help find information stored on a computer system. …it helps you find stuff! 2

Slide 3: Overview Putting search into historical context. 3

Slide 4: The Birth of the World Wide Web Tim Berners-Lee: Developer in Geneva, Switzerland (CERN) • European Organization for Nuclear Research NeXTCube (1990): 1st Web Server, 1st Web Browser, 1st Web Editor First Webpage (August 6th, 1991): Posted Details about the WWW Why the WWW was Unique: The Great Equalizer • Unidirectional linking • Non-proprietary & free to use 4

Slide 5: The Web Browser Bringing the World Wide Web to the masses. 5

Slide 6: Mosaic Web Browser Al Gore Invented the Internet (1991): Passed the High Performance Computing & Communication Act Mosaic (1993): First graphical web browser Marc Andreessen: Led the Mosaic development team AOL (1999): Acquired Netscape Time Magazine: Time Inc realized the significance! 6

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Slide 8: The Rise of the Search Engine With over 550 Billion documents on the web, how do you find what you want? 8

Slide 9: What is a Search Engine? A search engine retrieves information from any set of data. Spider: Automated web browser that follows every www link on a website. •Pages are analyzed •Collected •Parsed (Words extracted) •Stored 9

Slide 10: Search Engine Timeline 1994: WebCrawler 1998: Google 2000: Baidu 2004: Yahoo! Search 2005: MSN Search & ASK.com 2006: Live Search 10

Slide 11: Google PageRank The Algorithm (formula) used to rank web pages based on the number of incoming links and the PageRank of those websites that link there. 11

Slide 12: Search Engine Optimization •Ensuring your site is search friendly allowing the search engine spiders to index the content on the site •Ensuring your pages include the keyword phrases actually used by searchers •Ensuring the pages of your website are as compliant as possible with the search engine scoring algorithm •Ensuring compelling and action-oriented descriptions that encourage visits •Creating rich and compelling content that positions your website as an authority 12

Slide 13: Share of Search 13

Slide 14: The Future of Search Google is King, but watch out for these trends. 14

Slide 15: Curated Consumption Online curators have unprecedented influence on millions of people on every imaginable topic. Aggregators: Web applications that aggregate syndicated news or content Examples: Human-Powered Search: Human edited and hand crafted search results Examples: 15

Slide 16: New Advances in Search Natural Language Search: Searching using regular spoken language Examples: Personalized Search: Search based on previous browsing history Examples: Semantic Web: Creating another layer of meta data describing the data on the web in a form that computers can deduce meaning. Example: A search for “4 Yankees tickets on $400 budget” 16

Slide 17: Thank You! Andrew Zarick Brand Evangelist Andrew.Zarick@thejargroup.com 17

Slide 18: Cool Search Engines • Music: Dizzler.com, Hypem.com • Airline Tickets & Hotels: Kayak.com • Coupons: RetailMeNot.com • TV Shows: FanCast.com • Videos: Blinkx.com • Unofficial Google File Search: GooglePirate.com • Interactive Marketing Company: theJARGroup.com 18