Cga singapore 2012 iran video games foundation

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IRAN Video Games Foundation Presentation in Casual Connect Singapore 2012

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Cga singapore 2012 iran video games foundation

  1. 1. The Revolution Casual Game Developmentby a New Generation of Iranian Game Developers Present by: Ahmad Ahmadi Commercial Marketing Director IRAN Video Games Foundation Ahmadi@ircg.ir www.ircg.ir
  2. 2. Welcome to Iran!• Irans population is 75 million• One of the Youngest countries in the world.• 37 million Internet users• Women Includes 42% of Total Internet Users• 46 million mobile users. 2
  3. 3. Among top 15 high internet users 3
  4. 4. #1 Internet Users in Middle East 4
  5. 5. Iran’s Game Development Community• Leader Of Game industry in Middle East• More than 20 million Gamers (28% of Population)• 40 million hours per day playing time• 95 active game developer studios• Largest market and the highest numbers of studios in the Middle East. 5
  6. 6. Iran Computer/Video Games Foundation• Non Governmental Organization• Was established on 2007• Directly / indirectly supports game studios and indie developers• Established The First Games Development Institute providing academic frameworks 6
  7. 7. From 2007 supportedIranian games, andalmost 60 games wereproduced like:Garshasb, Mirmahna,Mitra planet, Age ofPahlevans, Asmandez,Nader’s Blade, … 7
  8. 8. Main Objectives of Video Games Foundation;• Supporting game development in Iran.• Establish and Organize the first Game Rating system (ESRA) between Islamic Countries (2007)• Enhancing video game development knowledge in Iran.• Establishes The First Games Education Institute (2011)• Holding Local festivals and Int’l Tehran Game exhibition• Attending in Global festivals, regional and International exhibitions for presenting the achievements of Iran in video games. 8
  9. 9. ESRA• Entertainment Software Rating Association (ESRA)• Was established in 2007 by Iran Video Games Foundation which is a self-regulatory organization• Is in charge of age and content ratings• Its Plan is to achieve a place where it can be able to define the best age for each Video game. 9
  10. 10. Promoting Casual Game DevelopmentIran Video Game Foundation helps promoting casualgaming for local developers. • Market demand and user behavior analysis • Game expos and festivals for casual audience • Promotion events for game developers • Game development institute 10
  11. 11. Market demand and user behavior analysis • User analysis and production/target market segmentation • Casual game production flow analysis • Evaluation of casual market opportunities and customer demands • Finding ways to satisfy the increasing casual demand Age SEX Boys Girls …. …. …. 11
  12. 12. Game expos and festivals for casual audience• By holding different annual expos and festivals, the target audience gets a chance to know the games• More than 250,000 visited International Tehran Game Festival in 2011. 12
  13. 13. Promotion events for game developers• Regular game jams and workshops are being held for game developers• Talented independent developers are picked and supported• 12 student game jam events have been held since 2011 13
  14. 14. Game development institute• First and second generation of game developers are now mixing their experience with academic courses to guide the third generation.• National Game Development Institute has official started in 2011 and now has more that 250 student in Programming, Art and Game Design departments. 14
  15. 15. First waves of casual games are promising!• Although we have started a little late but the third generation of game developers are vastly entering casual game design.• There are games in each main casual game genres available on different platforms: – Hidden Object games (Shaban) – Puzzle games (L!ght Deluxe) – Match 3 games (Jewel-Like!) – Physic-based puzzle Games (Thermo Box) – Social games (My FC) – Online Strategy games (King’s Era) 15
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