Top Purple Goldfish Restaurant Examples


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Top Restaurant examples from the amazon Best Seller "What's Your Purple Goldfish" including examples from AJ Bombers, Five Guys Burgers and Fries, Capital Grille, Maggiano's and the Rainforest Cafe.

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Top Purple Goldfish Restaurant Examples

  2. 2. THE GOLFISH PRINCIPLE -ADDED VALUEDIFFERENTIATE THROUGH12 Ways to Win Customers& Influence Word of Mouth1.Throw-ins2. In the Bag / Out of the Box3. Sampling4. First / Last Impressions5. Guarantees6. Pay it Forward1. Follow-ups2.Added Service3. Waiting4. Convenience5. Special Needs6. Handling MistakesValue Maintenance
  3. 3. “We figure our best salesman is our customer. Treat thatperson right, he’ll walk out the door and sell for you. Fromthe beginning, I wanted people to know that we put all ourmoney into the food.BONUS FRIES, FREE PEANUTSAND UNLIMITED TOPPINGSThat’s why the décor is so simple — redand white tiles. We don’t spend our moneyon décor. Or on guys in chicken suits. Butwe’ll go overboard on food.”Jerry MurrellFOUNDER, FIVE GUYS
  4. 4. CATEGORY 1 - Throw In’sAccording to the NY Times:“The best dessert was the churrosgiven gratis to every table. Thewarm, long spirals of fried doughrolled in cinnamon sugar weredelivered in a white paper bag.Along with them we were giventiny Mexican “worry dolls” to beput under our pillows to take awayworries. My only worry was theamount of delicious food I’d justeaten.”
  5. 5. Beating Bobby Flay“Mike Maroni beat Bobby Flay in at h r o w d o w n ! T h e m e a l s a r eexclusively customized tastingmenus, prix fixe, with all the wineyou can drink included.  At the end ofthe meal, hours later, guests aregenerally presented with jars ofMaroni Pasta sauce as a Thank You.Once you have used it, you want to goback for more (both the meal and thesauce!).” - Clark JohnsonCATEGORY 2 -IntheBag/OutoftheBox
  6. 6. CATEGORY 3 - SamplingBOGOA t M a g g i a n o ’ srestaurant, if youorder a classic pastayou get to pick oneto take home. Theybring it with thecheck
  7. 7. Sweet Bookends“Lolita, a hot new Mexicanrestaurant and tequila bar onDartmouth and Boylston, givesfree cotton candy with your billat the end of the meal. Theyalso give you a complimentarygrapefruit- and tequila-flavored shaved ice palettecleanser when you first arriveat your table.”- Matt SheehanCATEGORY 4 - First / Last Impressions
  8. 8. Giving back is on the menu“Chinese with spice and heart” bestdescribes the “classic dishes taken to anew level” that are “hurried” out by a“funky and fun” staff. Though the decorconsists of “typical” “plastic coveredtables”, it’s “cheap enough” to eventuallytry “the entire Sichuan peppercorn–ladenmenu”, plus 75 cents per entree is donatedto the SF (and NYC) Food Banks.”- ZagatPS - Free beer while you wait to be seated.CATEGORY 6 -Pay it Forward
  9. 9. Capital Grille Follows Up“When the hostess asked which one ofus was Roy, and wished him a HappyBirthday! I had mentioned in thereservation on Open Table, and theynot only noticed, but it seemedeveryone there knew it was Roy’sBirthday and made sure to give himtheir well wishes! Nice!We were then escorted to our table, andon the crisp white tablecloth, there wasshiny Birthday confetti and a Birthdaycard from The Capital Grille! Wow!- Roy and RenCATEGORY 7 - Follow Up / Thank You’s
  10. 10. A Fresh Idea from Boston“Taranta uses squid ink toplace QR codes on platesusing fresh locally sourcedseafood. Diners can scan thecode to visit ‘Trace and Trust’. It allows you to track where,by whom and when the fishwas caught.”CATEGORY 8 -Added Service
  11. 11. No need to go to the barJoe (Sorge) and his team atAJ Bombers consistentlyprovide the Purple Goldfishby offering free peanuts…shot at you in metal WWIIbombers.- Phil GerbyshakCATEGORY 9 -Convenience
  12. 12. Stripsteak at Mandalay Bay“The french fries were a lagniappe,served shortly after we orderedour wine. Fried in duck fat, theyhad an extreme crispness thatsharpened the contrast to theirfluffy interiors. They were servedas a trio (a favorite Mina conceit)with one portion dusted withsmoked paprika and served withbarbecue sauce, one served withaioli, the other with homemadeketchup.”- Las Vegas Review JournalCATEGORY 10 - Waiting
  13. 13. Enjoying the HousePacific Café, a seafood restaurantin San Francisco, offers freeglasses of wine while you wait fora table. They don’t acceptreservations and it’s a popularspot, so the beverage is a nicegesture to extend to patrons asthey wait to be seated.CATEGORY 10 - Waiting
  14. 14. CATEGORY 11 - Special NeedsCatering to those with allergies“At The Rainforest Cafe Faye did not have tovolunteer her allergies to the server becausethe server started off with a great question:”does anybody have any food allergies weshould know about?” She did this with a smileand genuine concern for her guests.Typically, Faye has to initiate an awkwardand sometimes uncomfortable conversationabout her allergies but not at The RainforestCafe.At The Rainforest Cafe the server brought outa separate menu that covered many of theallergy concerns that many of their guestshave. This was great and made Faye feelpretty special.”-Hank Davis
  15. 15. ARE YOU STANDING OUTIN A SEA OF SAMENESS?-Tony HsiehThe NewYork Times bestsellingauthor of Delivering Happinessand CEO of"In business you do must dosomething thats above andbeyond whats expected.Phelps shows the ingredientsbehind signature extras thatare unconventional andinnovative. Every businessshould be asking themselves,"Whats our Purple Goldfish?"
  16. 16. available on
  17. 17. About Stan Phelpsphone: +1.919.360.4702Stan Phelps is the founder of 9 INCH marketing -- aconsultancy that helps clients win customers that arefour times as valuable as those acquired throughtraditional marketing.His 20 year marketing background includes leadershiproles with adidas, International Management Group, thePGA of America and Synergy Events.Stan has created award-winning campaigns and largerthan life events. Those programs, although successful,weren’t scalable or sustainable.He now focuses on how brands can create meaningfuldifferentiation and advocacy with customers andemployees through small ongoing pieces of added value(which Stan terms "The Goldfish Principle").e-mail: url: find out more about Stan’s strategy sessions, keynotes and workshops,visit him at