According to Gartner, by 2016, 89% of businesses will compete mostly on customer experience. There is a need to create powerful unique experiences to drive differentiation,loyalty and referrals. A little less interruption and a little more action. The solution is G.L.U.E, the practice of giving little unexpected extras to exceed expectations. Doing the little signature things that can make a big difference.
Stan Phelps is the founder of 9 INCH, a consultancy that helps brands obtain customers that are up to four times as valuable as ordinary customers. He’s a contributor to Forbes and the author of Purple Goldfish, Green Goldfish and the Golden Goldfish. He works with senior leaders to focus on meaningful differentiation to win the hearts of both employees and customers. Driven by client objectives and inspired by bold vision, Stan creates custom keynotes, workshops, and programs that are memorable and on brand, inspiring businesses to become REMARK-able by design.
This presentation was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx