21 Rules to Help You Rock Your Next Presentation

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The Problem: People fear public speaking more than death.
The Truth: Two types of speakers. The nervous and liars.
The Solution: 21 Rules of Thumb to guide you when speaking.

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21 Rules to Help You Rock Your Next Presentation

  1. H O W T O R O C K Y O U R 2 1 R U L E S O F T H U M B B Y T H E N U M B E R S STAGE N E X T P R E S E N TAT I O N B Y: S TA N P H E L P S OWN THE
  2. T H E F E A R O F P U B L I C S P E A K I N G >T H E F E A R O F D Y I N G FACTOR F E A R T H E P R O B L E M ! “ A C C O R D I N G T O M O S T S T U D I E S , P E O P L E ' S N U M B E R O N E F E A R I S P U B L I C S P E A K I N G . N U M B E R T W O I S D E A T H . D E A T H I S N U M B E R T W O . D O E S T H A T S O U N D R I G H T ? T H I S M E A N S T O T H E A V E R A G E P E R S O N , I F Y O U G O T O A F U N E R A L , Y O U ' R E B E T T E R O F F I N T H E C A S K E T T H A N D O I N G T H E E U L O G Y. ” [CREDIT: JERRY SEINFELD, YOUTUBE CLIP]
  3. There are two types of speakers: those that are nervous and those that are liars.” NERVES ARE INEVITABLE M A R K T WA I N O N P U B L I C S P E A K I N G “ - T H E T R U T H N O O N E I S B O R N A S P E A K E R . I T TA K E S D I S C I P L I N E A N D P R A C T I C E T O C H A N N E L Y O U R N E R V E S . T H I S D E C K P R O V I D E S S O M E G U I D E L I N E S T O H E L P Y O U O N T H A T J O U R N E Y.
  4. A rule of thumb is a principle with broad application that is not intended to be strictly accurate or reliable for every situation. It is an easily learned and applied procedure for calculating or for making some determination. [CREDIT: WIKIPEDIA] YOU NEED GUIDELINES 2 1 R U L E S O F T H E R O A D T H E S O L U T I O N
  5. P R E PA R AT I O N I S K E Y. 3 6 T O 9 0 H O U R S T O C R E AT E A N H O U R L O N G P R E S E N TAT I O N PUT IN THE TIME [CREDIT: NANCY DUARTE] Y O U R P R E PA R A T I O N T I M E C O N S I S T S O F 1 / 3 C O L L E C T I N G , O R G A N I Z I N G , A N D S K E T C H I N G . 1 / 3 B U I L D I N G S L I D E S . T H E F I N A L 1 / 3 I S R E H E A R S I N G .
  6. V I S U A L S A I D R E C A L L B Y 5 5 %STOCK UP $ 1 P E R P H O T O AT D O L L A R P H O T O C L U B L E V E R A G E T H E P I C T U R E S U P E R I O R I T Y E F F E C T. P E O P L E R E M E M B E R 1 0 % O F W O R D S C O M PA R E D T O 6 5 % O F P I C T U R E S . [CREDIT: D.L. NELSON, U.S. REED, J.R. WALLING]
  7. M I N I M U M S I Z E F O N T I S 3 0 Fonts must MEASURE CUT TWICE ONCE [CREDIT: GUY KAWASAKI, YOUTUBE CLIP] FO T
  8. D O N ’ T P L AY 2 0 Q U E S T I O N S , F I N I S H S T R O N G NAIL THE FINISH F I N I S H I N G Y O U R TA L K W I T H A Q + A S E S S I O N M A K E S A D U D . TA K E Q U E S T I O N S , T H E N F I N I S H W I T H A S T R O N G S T O RY. [CREDIT: BILL STAINTON]
  9. T H E M A X I M U M N U M B E R O F W O R D S O N A N Y G I V E N S L I D E I S 1 6 MEASURE CUT TWICE ONCE [CREDIT: JON VEGOSEN]
  10. LENGTH OF A TALK “ A G O O D S P E E C H S H O U L D B E L I K E A W O M A N ' S S K I R T ; L O N G E N O U G H T O C O V E R T H E S U B J E C T A N D S H O RT E N O U G H T O C R E AT E I N T E R E S T ” - W I N S T O N C H U R C H I L L
  11. T H E M A X N U M B E R O F S L I D E S ( 1 5 ) F O R E V E RY 2 0 M I N U T E S O F P R E S E N TAT I O N MEASURE CUT TWICE ONCE L E S S I S M O R E
  12. 1 4 F O N T S Y O U S H O U L D C O N S I D E R Baskerville Impact Hobo Std Marker Felt BRING YOUR AGAME
  13. 1 3 - B A D T H I N G S W I L L H A P P E N . F I X I T, F E AT U R E I T O R F O R G E T I T NOTE TO SELF S T U F F H A P P E N S . Y O U C A N C O U N T I T. P R A C T I C E W I T H O U T S L I D E S . D O A N A U D I O C H E C K B E F O R E S P E A K I N G . B E P R E PA R E D . [CREDIT: ALAN HOFFLER]
  14. T H E B A K E R ’ SONE MORE THING A L W A Y S G I V E A L I T T L E S O M E T H I N G E X T R A . T A K E A C U E F R O M S T E V E J O B S . H E A LWA Y S H A D O N E M O R E T H I N G . [CREDIT: CARMINE GALLO] D O Z E N
  15. TAO OF TUFNEL Y O U N E E D T O VA RY T H E P I T C H A N D V O L U M E . M A K E S U R E Y O U E L E V A T E A N D L O W E R Y O U R V O I C E F O R E M P H A S I S . [CREDIT: NIGEL TUFNEL, YOUTUBE CLIP] T H I S O N E G O E S T O 1 1
  16. T H E B R A I N C A N O N LY C O N C E N T R AT E F O R 1 0 M I N U T E S B E F O R E S H U T T I N G O F F MEASURE CUT TWICE ONCE P L A N O N B R E A K S I N Y O U R TA L K U S E V I D E O S , R O L E P L A Y S & G R O U P E X E R C I S E S . [CREDIT: DR. JOHN MEDINA]
  17. D R E S S T O T H E N I N E SLOOK THE PART 8 0 % O F O U R J U D G E M E N T S C O M E S D O W N T O W A R M T H A N D C O M P E T E N C E . D R E S S S M A R T LY T O L E V E R A G E B O T H . [CREDIT: CHRIS MALONE & SUSAN T. FISKE]
  18. 8 S T E P S O F T H E H E R O ’ S J O U R N E Y PAINT PICTURETHE U S E G R E A T S T O R Y T E L L I N G T E C H N I Q U E S . P R E S E N T A P R O B L E M , C R E A T E A V I L L A I N , A N D D E M O N S T R A T E A S O L U T I O N . [CREDIT: JOSEPH CAMPBELL]
  19. O N LY 7 % O F T H E F E E L I N G S Y O U C O M M U N I C AT E A R E T H E W O R D S T H AT Y O U U S E EXPRESS YOURSELF B E E X P R E S S I V E W H E N I T C O M E S T O C O M M U N I C A T I N G F E E L I N G S . O N LY 7 % I S D E P E N D E N T U P O N T H E W O R D S W E U S E . 5 5 % I S B O D Y L A N G U A G E A N D 3 8 % I S T O N E . [CREDIT: ALBERT MEHRABIAN]
  20. S I X T H S E N S EPLUG INTO THE AUDIENCE B E E N G A G E D W I T H T H E A U D I E N C E . L O O K F O R C L U E S F O R W H A T ’ S R E L E VA N T T O T H E M . I T ’ S N O T A B O U T Y O U .
  21. 5 F I N G E R S GO BIG OR GO HOME G E S T U R E S A R E K E Y. U S E Y O U R H A N D S T O E M P H A S I Z E P O I N T S . D O N ’ T B E A F R A I D T O G O B I G . [CREDIT: ALAN HOFFLER]
  22. 4 R E A S O N S F O R U S I N G A V I S U A L REASON FOR BEING 1 . T O R E I N F O R C E A N I M P O R TA N T P O I N T ( E M P H A S I S ) 2 . W H E N I T ’ S Q U I C K E R / E A S I E R W I T H A V I S U A L ( S H O W A T R E N D ) 3 . T O M A K E A P O I N T F R O M D A TA ( N E V E R J U S T S H O W D A TA ! ) 4 . T O C O N N E C T W I T H A U D I E N C E E M O T I O N ( H U M O R ) [CREDIT: ALAN HOFFLER] D O Y O U R V I S U A L S H AV E A P U R P O S E ?
  23. U S E T H E 4 P O W E R P O I N T S RULE OF THIRDS L E A R N F R O M P H O T O G R A P H E R S . A V O I D T H E C E N T E R A N D D R A W T H E E Y E T O WA R D S O N E O F T H E F O U R P O I N T S A T T H E I N T E R S E C T I O N S . 1/3 [CREDIT: GARR REYNOLDS] 1 2 3 4
  24. T H E P O W E R O F 3 ’ S IT’S A MAGIC NUMBER P E O P L E R E M E M B E R T H I N G S I N T H R E E ’ S . U S E T H I S S I M P L E , Y E T P O W E R F U L FA C T T O Y O U R A D VA N TA G E . 3 [CREDIT: CARMINE GALLO]
  25. “There are always three speeches, for every one you actually gave. The one you practiced, the one you gave, and the one you wish you gave.” DON’T BANG YOUR HEAD P E R F E C T P U B L I C S P E A K I N G I S L I K E A N A S Y M P T O T E . N O B O D Y H A S E V E R R E A C H E D I T A N D N O B O D Y E V E R W I L L . T H E R E I S A LWA Y S R O O M F O R I M P R O V E M E N T. T H E R E I S A LWA Y S R O O M T O L E A R N . [CREDIT: JOHN ZIMMER] -
  26. TOOLS YOU CAN USE W H E N Y O U M A K E A P O I N T O F E M P H A S I S , PA U S E A N D L E T Y O U R A U D I E N C E H A V E A C H A N C E T O L E T I T S I N K I N . [CREDIT: ALAN HOFFLER] 2 S E C O N D S O F PA U S E
  27. S I N G L E T H O U G H T, O P E R S O N SINGLE THOUGHT T H I S O N E P R A C T I C E E L I M I N A T E S F I L L E R W O R D S ( A N D , S O , U M ) A N D A L L O W S Y O U T I M E T O B R E A T H E . D E L I V E R A S I N G L E T H O U G H T T O O N E P E R S O N . T H I N K O F Y O U R N E X T T H O U G H T. F I N D A N E W P E R S O N I N T H E A U D I E N C E . D O N ’ T S T A R T D E L I V E R I N G Y O U R N E X T T H O U G H T U N T I L Y O U E S TA B L I S H E Y E C O N TA C T. [CREDIT: ANDREW GILMAN] N E
  28. W O R D U PCATCH PHRASE VS. The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” - M A R K T WA I N O N W O R D S M I T H I N G “ B E M E M O R A B L E . B E S T I C K Y. [CREDIT: CHIP AND DAN HEATH]
  29. [CREDIT: WENDY GATES CORBETT] K E E P K E Y T E X T O N T H E T O P 1 / 3 O F T H E S L I D E STAY ABOVE THE HEADS avoid this
  30. Z E R O - T H E N U M B E R O F B U L L E T S Y O U S H O U L D U S E I N Y O U R E N T I R E P R E S E N TAT I O N TOOLS YOU DON’T USE • G U N S D O N ’ T K I L L • P R E S E N TA T I O N S … • B U L L E T S D O [CREDIT: CARMINE GALLO]
  31. Z E R O - T H E N U M B E R O F D I S S O LV E S , B U I L D S , A N D O T H E R T R A N S I T I O N S KEEP IT SIMPLE [CREDIT: SETH GODIN] STUPID
  32. N O O N E I S A N A T U R A L . Y O U N E E D T O L O O K F O R O P P O R T U N I T I E S T O P R A C T I C E A N D T O C O N T I N U O U S LY S H A R P E N T H E S A W. Tourist to New Yorker: Excuse me, can you tell me how to get to Carnegie Hall? New Yorker: Practice, practice, practice. SHARPEN THE SAW N O T R A F F I C J A M S O N T H E E X T R A M I L E
  33. ! F I N I S H O N T I M E KEEP IT SIMPLE STUPID T H I S I S A C A R D I N A L R U L E . T H E R E I S N E V E R A N E X C U S E F O R G O I N G G O I N G O V E R T I M E . [CREDIT: ALAN HOFFLER]
  34. ABOUT THE AUTHOR I B E L I E V E T H E L O N G E S T A N D T H E H A R D E S T N I N E I N C H E S I N M A R K E T I N G I S T H E D I S TA N C E B E T W E E N T H E B R A I N A N D T H E H E A R T O F Y O U R C U S T O M E R . I A M L O O K I N G T O S H I F T A B U S I N E S S PA R A D I G M : F O C U S I N G O N T H E C U S T O M E R A N D T H E I R E X P E R I E N C E , I N S T E A D O F T H E C O N S TA N T LY C H A S I N G T H E E Y E S A N D E A R S O F T H E P R O S P E C T. ! I A L S O B E L I E V E Y O U C A N ’ T H A V E H A P P Y E N T H U S E D C U S T O M E R S W I T H O U T H A P P Y E N G A G E D E M P L O Y E E S . C U L T U R E I S A N O N G O I N G C O M M I T M E N T, N O T A C A M PA I G N . ! M Y T R I L O G Y O F B O O K S A B O U T C U S T O M E R E X P E R I E N C E A N D E M P L O Y E E E N G A G E M E N T A R E C A L L E D P U R P L E G O L D F I S H , G R E E N G O L D F I S H A N D G O L D E N G O L D F I S H . !!!! L O YA LT Y R E T E N T I O N E N G A G E M E N T C U LT U R E S TA N P H E L P S K E Y N O T E S W O R K S H O P S C O N S U LT I N G L I T T L E T H I N G S C A N M A K E T H E B I G G E S T D I F F E R E N C E
  35. www.9inchmarketing.com stan@9inchmarketing.com +1.919.360.4702

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