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ferrari ferrari Presentation Transcript

  • AKHIL KASHYAP CHITKARA UNIVERSITY
  • Company Overview
    • Ferrari who?
      • Manufacturer of Italian racing cars and high-performance sports cars
      • Located in Maranello, Italy Emilia-Romagna region
      • Manufacturing since 1946(?)
      • Racing since 1929
      • Employees (2011): 2968
      • Sales(2011): $1,582.8 million
      • Market share: < 1%
  • HEADQUARTER OF FERRARI
  • Company Overview
    • Founder – Enzo Ferrari (1898 – 1998)
      • Worked for Alfa Romeo
      • Scuderia Ferrari
  • Company Overview
    • History of the logo
      • Italian WWI hero – Count Francesco Baracca
      • Prancing stallion
      • Yellow – the color of Modena, Enzo’s hometown
      • SF – Scuderia Ferrari literally means “Ferrari Stable” but is translated as “Team Ferrari”
    • History of the logo
      • Italian WWI hero – Count Francesco Baracca
      • Prancing stallion
      • Yellow – the color of Modena, Enzo’s hometown
      • SF – Scuderia Ferrari literally means “Ferrari Stable” but is translated as “Team Ferrari”
  • LOGO
    • Changes in ferrari logo
  • Company Overview
    • Ferrari in the racing world
      • Italian Races
        • Alfa Romeo’s racing team
      • Grand Prix
        • Michael Schumacher
  • Product Ferrari
    • High performance vehicles
    • Carrozzeria Scagliette - program to allow clients to personalizing their cars
    • A statement of class
  • Information Technology
    • Formula 1
      • Racing division governed by International Automobile Federation (RIA)
      • One of the most expensive sports in the world; teams collectively spend > $2.8 billion to compete
      • Extremely technology centric
        • It all started with turbos in 1992…
        • 1/10th of second separates the winner from everyone else
        • Strict rules over engine and car design encourage aggressive technology investment for competitive advantage
  • Information Technology
    • Formula 1 is the focus of Ferrari’s technology investment
      • Racing is Ferrari’s heritage
      • Integration is a competitive advantage
        • Ferrari only company that designs and manufactures both engine AND chassis
      • Car design cycle ≈ 9 months
        • Design = 6 months
        • Manufacture = 3 months
        • Technology key to meeting timeframes!
      • F1 technology then trickles down to commercial vehicles
        • Paddle shifters, independent suspension, disc brakes…
  • Information Technology
    • Primary uses for information technology
      • Telemetry
        • Real-time collection/analysis of car performance during a race
        • Over 500 different characteristics measured in real-time
      • Design
        • Engine
          • Weight reduction
          • Power (engines already produce > 800 bhp)
        • Chassis
          • Weight reduction
          • Aerodynamics/Downforce
  • Information Technology
    • PTC
      • CAD/CAM software
    • Ricardo
      • Dedicated CFD program for engine flows
    • CRF (Fiat Research Center)
      • Data acquisition packages
    • General Electric
      • Commercial aircraft engine operation new material research
    • Massachusetts Institute of Technology
      • Combustion research
    • Shell
      • Lubricants
    • SKF
      • Bearing technology
    • AMD
      • Data center
    • Acer
      • Workstations
    Key Information Technology Providers
  • A Global Presence
    • Ferrari sells ≈ 4,300 high-performance sports cars a year
      • Prices $140,000 - $260,000
      • To safeguard exclusivity and high value, the company has set a self-imposed production limit
    • Models
      • F430
      • Scaglietti
  • FEW MODELS OF FERRARI
  • A Global Presence cont…
    • Beginning in 1979, the North American import and distribution of Ferraris was handled by Fiat SpA
      • In 1990 Ferrari North America was established
      • The company imports and distributes its vehicles from Maranello, Italy
        • The exports are done through a network of more than 300 sales and service centers in 45 countries
  • Ferrari Clientele
    • Ferrari's main markets are:
      • United States
      • Germany
      • Great Britain
      • Italy
      • The countries of the Pacific area
      • Switzerland
        • 90% of all production is exported.
        • Total units sold worldwide: 6,099 (Ferrari 4,072, Maserati 2,027) Major market sales in 2000
        • The portfolio of orders taken by the dealership network is far higher than the numbers of cars that Ferrari can actually deliver.
  • Outsourcing
    • Ferrari Outsourced Engine Development
      • Ferrari and Tata Consultancy Services (TCS), Asia’s largest software company, have concluded a deal which calls for TCS to provide IT and engineering services for the development of Ferrari’s Formula 1 racing car
        • TCS solutions would include car electronics, safety, aerodynamics, and troubleshooting
  • Competition
    • Ferrari’s are considered high-end luxury vehicles
    • Main competitors
      • Lamborghini
        • Gallardo, Murcielago
      • Porsche
        • 911 GT2, Boxter S, Carrera GT
      • Aston Martin
        • V12 Vanquish S, DB9, V8 Vantage