Agenda • Nokia’s History • Organizational practices • Mission and Values • Organizational Culture and Structure • Employee Engagement • Corporate Social Responsibility • SWOT analysis • Lessons learnt from Nokia
Nokia’s History How it all began – the birth of Nokia • Nokia started by making paper – the original communications technology. • The history of Nokia goes back to 1865. • Fredrik Idestam built a wood pulp mill on the banks of the Tammerkoski rapids, in southern Finland. A few years later, he built a second mill by the Nokianvirta River – the place that gave Nokia its name. • A mining engineer by trade, Idestam brought a new, cheaper paper manufacturing process to Finland from Germany.
Nokia- then and now.. 1898: Finnish Rubber Works founded 1912: Finnish Cable Works founded 1967: The merger Nokia Ab, Finnish Rubber Works and Finnish Cable works formally merge to create The Nokia Corporation. 1981: The mobile era begins 1982: Nokia makes its first digital telephone switch 1994: World’s first satellite call
Nokia’s evolution 1997: Snake – a classic mobile game 1998: Nokia leads the world 2002: First 3G phone 2005: The Nokia N-series is born 2005: The billionth Nokia phone is sold 2007: Nokia recognized as 5th most valued brand in the world.
Key Members on The board
Mission Statement and values Mission: • To Bring out the best of abilities and skills of men and women from different cultural backgrounds, lifestyles to Nokia’s success Values: • Diversity: Different people + Different Ideas = Nokia’s success Commitment to diversity: • Heart of Nokia’s ways and values • Equal opportunities to help employees grow • Inclusiveness towards every employee • Nokia seeks respect and benefit from differences
Nokia ways and values • a flat network organization • flexibility and speed- helps in decision making • openness towards people • new ideas- key which they nourish
Consumer led company • consumer involvement in technology and global communication • social networks are becoming central- communication • people want to be truly connected : NOKIA DOES IT • people want privacy • One of 3 phones is of NOKIA (100 million users) Overall Goal: • Produce high quality and safe products while upholding law and protecting the environment
Organizational Culture and Structure • Clear Vision, goals and shared management principles are integral part hat keeps the company ahead of its rivals • Through brainstorming and formal presentations, company’s vision has been passed on to the lower levels of management • Company’s corporate objectives are conveyed throughout the organization with help of strong internal Public Relations practices
Organizational Culture and Structure • “Nokia Way” has laid down rules to follow, and formed a basis for common bond and shared philosophy of all its employees • Nokia’s organizational structure is fluid, flexible and driven by the mentors in the organization, which is task or project-oriented. • It has introduced various innovative measures in its people process that helped achieve a positive employer image, create a platform for growth and development.
Nokia as an employer • values are the foundation and people the core • its workplace has a world of opportunities, engaging work, global culture and competitive rewards • has a flexible global structure and addresses diverse and changing business and employment environments and specific individual preferences- has an inclusive and diverse work environment • rewards employees for good performance, competence development, and for overall company success • With employees from 120 countries, working at Nokia leads to a world of opportunities.
Nokia as an employer Nokia offers rewards, Professional and personal growth and Work-life balance to its employees It also provides: •Learning solutions and training- variety of training activities through Learning Centers and Learning Market Place Intranet •Internal Job Market- all vacancies are advertised internally (Job rotation and internal job opportunities) •Performance Management- a system called Investing In People (IIP) which is alligned to the company strategy and planning processes
work life balance • Nokia cares for its employees throughout the cycle of their working life from induction and training, through development and advancement, and on to retirement • Work-Life balance solutions- health benefits and possible local retirement benefits are provided to employees • well-being of employees is important and also fundamental to the Nokia Way • recognizes the importance of the balance between work content and personal interests and needs, as well as the impact of that balance on employee well-being
Corporate social responsibility
Nokia and Environment Lifecycle Thinking- use approved, tested and sustainable materials and substances in products
improve energy efficiency of devices,enhancements including chargers
develop smaller and smarter
packaging for products
involve the people who use devices
via eco software and services and Recycling(in 85 countries including India)
Nokia’s environmental Footprint
Nokia And Community Disaster recovery: • Nokia has been funding rebuilding programs and projects over a three-year period •efforts consist of donations to the Edhi Foundation, the President's Earthquake Relief Fund and Red Cross Finland. • Nokia also made a handset donation directly to the affected region. September 11 WTC, 2001 Southeast Asian tsunami(2004) Earthquake in Pakistan(2005) Cyclone Nargis in Myanmar(2006)
Nokia and Community • Joined hands with 'Hand in Hand', a leading NGO Child labour elimination and education •Self Help Groups (SHGs) and Microfinance for enterprise creation and poverty reduction • Citizens' Centres to strengthen democracy at the grassroots level • Health and hygiene to create awareness improve health standards • Environmental protection via watershed and solid waste management projects • WWF (Climate Savers, connect2earth) • TERI – BCSD(energy conservation in India)
. Lessons learned from Nokia • Nokia maintains distinctive advantage over their current and future competition without patent protection • Nokia’s processes are: -attracting and retaining skilled people -managing innovation enabled the company to remain innovative and agile, even as its organization grew quite large -offers ways in which hard-to-imitate processes and systems can be built that can keep the new firm at least a few steps ahead of its current and future competitors