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20873918 nokia-organizational-behaviour
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20873918 nokia-organizational-behaviour


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  • 1. Nokia connecting people…
  • 2. Agenda
    • Nokia’s History
    • Organizational practices
    • Mission and Values
    • Organizational Culture and Structure
    • Employee Engagement
    • Corporate Social Responsibility
    • SWOT analysis
    • Lessons learnt from Nokia
  • 3. Nokia’s History
    How it all began – the birth of Nokia
    • Nokia started by making paper – the original communications technology.
    • The history of Nokia goes back to 1865.
    • Fredrik Idestam built a wood pulp mill on the banks of the Tammerkoski rapids, in southern Finland. A few years later, he built a second mill by the Nokianvirta River – the place that gave Nokia its name.
    • A mining engineer by trade, Idestam brought a new, cheaper paper manufacturing process to Finland from Germany.
  • 4. Nokia- then and now..
    1898: Finnish Rubber Works founded
    1912: Finnish Cable Works founded
    1967: The merger Nokia Ab, Finnish
    Rubber Works and Finnish Cable
    works formally merge to
    create The Nokia Corporation.
    1981: The mobile era begins
    1982: Nokia makes its first digital
    telephone switch
    1994: World’s first satellite call
  • 5. Nokia’s evolution
    1997: Snake – a classic
    mobile game
    1998: Nokia leads the world
    2002: First 3G phone
    2005: The Nokia N-series is born
    2005: The billionth Nokia phone
    is sold
    2007: Nokia recognized as 5th
    most valued brand in the world.
  • 6. Key Members on The board
  • 7. Organizational Behavior
  • 8. Mission Statement and values
    • To Bring out the best of abilities and skills of men and women from different cultural backgrounds, lifestyles to Nokia’s success
    • Diversity: Different people + Different Ideas = Nokia’s success
    Commitment to diversity:
    • Heart of Nokia’s ways and values
    • Equal opportunities to help employees grow
    • Inclusiveness towards every employee
    • Nokia seeks respect and benefit from differences
  • 9. Nokia ways and values
    • a flat network organization
    • flexibility and speed- helps
    in decision making
    • openness towards people
    • new ideas- key which they nourish
  • 10. Consumer led company
    • consumer involvement in technology and global communication
    • social networks are becoming central- communication
    • people want to be truly connected : NOKIA DOES IT
    • people want privacy
    • One of 3 phones is of NOKIA (100 million users)
    Overall Goal:
    • Produce high quality and safe products while upholding law and protecting the environment
  • 11. Organizational Culture and Structure
    • Clear Vision, goals and shared management principles are integral part hat keeps the company ahead of its rivals
    • Through brainstorming and formal presentations, company’s vision has been passed on to the lower levels of management
    • Company’s corporate objectives are conveyed throughout the organization with help of strong internal Public Relations practices
  • 12. Organizational Culture and Structure
    • “Nokia Way” has laid down rules to follow, and formed a basis for common bond and shared philosophy of all its employees
    • Nokia’s organizational structure is fluid, flexible and driven by the mentors in the organization, which is task or project-oriented.
    • It has introduced various innovative measures in its people process that helped achieve a positive employer image, create a platform for growth and development.
  • 13. Organization structure
  • 14. Nokia as an employer
    • values are the foundation and people the core
    • its workplace has a world of opportunities, engaging work, global culture and competitive rewards
    • has a flexible global structure and addresses diverse and changing business and employment environments and specific individual preferences- has an inclusive and diverse work environment
    • rewards employees for good performance, competence development, and for overall company success
    • With employees from 120 countries, working at Nokia leads to a world of opportunities.
  • 15. Nokia as an employer
    Nokia offers rewards, Professional and personal growth and Work-life balance to its employees
    It also provides:
    •Learning solutions and training- variety of training activities through Learning Centers and Learning Market Place Intranet
    •Internal Job Market- all vacancies are advertised internally (Job rotation and internal job opportunities)
    •Performance Management- a system called Investing In People (IIP) which is alligned to the company strategy and planning processes
  • 16. work life balance
    • Nokia cares for its employees throughout the cycle of their working life from induction and training, through development and advancement, and on to retirement
    • Work-Life balance solutions- health benefits and possible local retirement benefits are provided to employees
    • well-being of employees is important and also fundamental to the Nokia Way
    • recognizes the importance of the balance between work content and personal interests and needs, as well as the impact of that balance on employee well-being
  • 17. Corporate social
  • 18. Nokia and Environment
    Lifecycle Thinking- use approved,
    tested and sustainable materials and substances in products
    • improve energy efficiency of devices,enhancements including chargers
    • 19. develop smaller and smarter
    packaging for products
    • involve the people who use devices
    via eco software and services and
    Recycling(in 85 countries
    including India)
  • 20. Nokia’s environmental Footprint
  • 21. Nokia And Community
    Disaster recovery:
    • Nokia has been funding rebuilding programs and projects over a three-year period
    •efforts consist of donations to the
    Edhi Foundation, the President's
    Earthquake Relief Fund and Red
    Cross Finland.
    • Nokia also made a handset
    donation directly to the affected region.
    September 11 WTC, 2001
    Southeast Asian tsunami(2004)
    Earthquake in Pakistan(2005)
    Cyclone Nargis in Myanmar(2006)
  • 22. Nokia and Community
    • Joined hands with 'Hand in Hand', a leading NGO Child labour elimination and education
    •Self Help Groups (SHGs) and Microfinance for enterprise creation and poverty reduction
    • Citizens' Centres to strengthen democracy at the grassroots level
    • Health and hygiene to create awareness improve health standards
    • Environmental protection via watershed and solid waste management projects
    • WWF (Climate Savers, connect2earth)
    • TERI – BCSD(energy conservation in India)
  • 23.
  • 24. .
    Lessons learned from Nokia
    • Nokia maintains distinctive advantage over their current and future competition without patent protection
    • Nokia’s processes are:
    -attracting and retaining skilled people
    -managing innovation enabled the company to remain innovative and agile, even as its organization grew quite large
    -offers ways in which hard-to-imitate processes and systems can be built that can keep the new firm at least a few steps ahead of its current and future competitors