Social Media Marketing

Social Media Marketing – Optimization
SMM

What is Social Media?
Social Media Marketing is to create content on social media websites like facebook, wikipedia, twitter and others to attract attention. This includes generating online conversations about the product or services which eventually encourages internet users to share the information with their social networks and thus the message spreads for a user to another and is trusted because it is coming from another trusted source and not from the company or the brand itself.

What is Objective of Social Media?
Sales | Return of Investment | Bottom Line
WRONG
Connecting | Listening | Engaging
RIGHT

Social Media Networks- Tools- Types

Facebook Ranking
September @2010

Facebook is all about…
Creating Conversations
Listening to Conversations
Letting fans have their own conversation
Engaging with fans along with Facebook Applications and contests
Providing opportunities for fans to advocate your brand through likes and comments

Some statistics,
There are 500 million active Facebook Users
33% of Facebook users are fans of brands
Survey shows that the #1 reason users become Fans are to get special offers and promotions
Research shows that an average Facebook Fan is worth $3.60 of Marketing Money every year

Facebook Links with
Slideshare
Twitter Twits
Blogs/ Microblog
Fanpage
Facebook events/ advertisement
Status shuffle
Creating new applications

Twitter Tweet Ratio
September @2010

Twitter is all about
One on one conversations with Prospects
Listening and Solving customer complaints
Listening to customer suggestions
Sharing valuable information

Some statistics,
140 characters is the maximum length of a Twitter Tweet
There are 106 millions users on Twitter
70 million Tweets are sent everyday
That’s 640 Tweets per second
An estimated 1 million active Indian users on Twitter

How twitter generate Social Media Optimization
Google Readers active
Facebook/ Linkedin/ etc
Creating microblogs/ Digg
Active RSS
Caltweets/ increase followers
Subscription
On all related sites
Twits crawling

Youtube Updates Per min/ day

YouTube is all about
Being Interactive
Going viral
Live demos
Call to action

Some statistics,
Youtube is the second largest search engine in the world
24 hours of video are uploaded on Youtube every minute
It would take you 1,700 years to watch all the Youtube videos
There are so many videos has more than 220 million clicks till date

Youtube- generating more SMO or
more viewer traffic
Link with all bookmark sites
Facebook/ Linkedin/ websites etc
Uploading presentations/client snaps
Creating youtube pages
Other smm sites
Subscription active
Link with blogs and microblogs

Blogger word count per min

Blogosphere is all about
Providing useful industry information
Listening and involving your prospects
Reading and responding to posts about you

Some statistics,
200 million blogs indexed by Technorati
54% bloggers post or tweet daily
34% of bloggers have posted information about products or brands at least once

How Blog is useful to generate SEO traffic?
Link with RSS feeds and G. Readers
Useful for Microblog and Feeds creation
Uploading videos, snaps, data, features, ppt etc
Update everyday content
Helpful- Text generation, keyword generation
Active subscription – getting more readers
Indirect company branding and advertising eg. Testimonials

Linkedin a professional network

Ways and statistics to Use LinkedIn
1. Increase your visibility Add connections to increase the probability of being seen.
2. Improve your connect ability. Show all your affiliations in your profile - your past companies, educational institutions, and activities.
3. Improve your Google Page Rank. Make your LinkedIn profile public, give it a custom URL, and include your profile in your email signature.
4. Enhance your search engine results. Promote your blog/website by including links to them in your LinkedIn profile.
5. Perform blind, “reverse,” and company reference checks. Check references for a potential boss or company you are interviewing at.

6. Increase the relevancy of your job search. Use advanced search to find where people with experience like yours work. Search using keywords relevant to your field.
7. Make your interview go smoother. Learn more about people you are meeting so you can discuss common interests & acquaintances. It’s better than awkward silences.
8. Do an advanced search for a company (uncheck “Current Companies only”). You will find the rate of turnover.
9. Thinking of investing or working in a particular sector? Learn more by finding people who work for competitors or failed companies.
10. Track startups. Find out who is doing new startups by searching for “new startup.” Sort by degrees to see people closest to you first.

How Linkdine helpful in bend building and
candidate generation
Link with RSS feeds and G. Readers
Useful for Microblog and Feeds creation
Uploading videos, snaps, data, features, ppt etc
Generating company profile and
Helpful- Text generation, keyword generation
Active subscription – getting more readers
Indirect company branding and advertising eg. Testimonials

Other Social Media Networks
More than 40 million users on photo sharing network Flickr
www.flickrcom
StumbleUpon surpassed 10 million users in 2010
Other Social Media Networks
www.stumbleupon.com

Despite the mistakes of Diggin 2010, they still manage to achieve around 23 million unique visitors per month
www.digg.com
In 2010, SlideSharegrew their traffic to 45 million people using the site every month
www.slideshare.net

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Social Media Marketing

by Kalahub

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