What is Social Media? Social Media Marketing is to create content on social media websites like facebook, wikipedia, twitter and others to attract attention. This includes generating online conversations about the product or services which eventually encourages internet users to share the information with their social networks and thus the message spreads for a user to another and is trusted because it is coming from another trusted source and not from the company or the brand itself.
What is Objective of Social Media? Sales | Return of Investment | Bottom Line WRONG Connecting | Listening | Engaging RIGHT
An estimated 1 million active Indian users on Twitter
How twitter generate Social Media Optimization Google Readers active Facebook/ Linkedin/ etc Creating microblogs/ Digg Active RSS Caltweets/ increase followers Subscription On all related sites Twits crawling
Youtube is the second largest search engine in the world
24 hours of video are uploaded on Youtube every minute
It would take you 1,700 years to watch all the Youtube videos
There are so many videos has more than 220 million clicks till date
Youtube- generating more SMO or more viewer traffic Link with all bookmark sites Facebook/ Linkedin/ websites etc Uploading presentations/client snaps Creating youtube pages Other smm sites Subscription active Link with blogs and microblogs
34% of bloggers have posted information about products or brands at least once
How Blog is useful to generate SEO traffic? Link with RSS feeds and G. Readers Useful for Microblog and Feeds creation Uploading videos, snaps, data, features, ppt etc Update everyday content Helpful- Text generation, keyword generation Active subscription – getting more readers Indirect company branding and advertising eg. Testimonials
Ways and statistics to Use LinkedIn 1. Increase your visibility Add connections to increase the probability of being seen. 2. Improve your connect ability. Show all your affiliations in your profile - your past companies, educational institutions, and activities. 3. Improve your Google Page Rank. Make your LinkedIn profile public, give it a custom URL, and include your profile in your email signature. 4. Enhance your search engine results. Promote your blog/website by including links to them in your LinkedIn profile. 5. Perform blind, “reverse,” and company reference checks. Check references for a potential boss or company you are interviewing at.
6. Increase the relevancy of your job search. Use advanced search to find where people with experience like yours work. Search using keywords relevant to your field. 7. Make your interview go smoother. Learn more about people you are meeting so you can discuss common interests & acquaintances. It’s better than awkward silences. 8. Do an advanced search for a company (uncheck “Current Companies only”). You will find the rate of turnover. 9. Thinking of investing or working in a particular sector? Learn more by finding people who work for competitors or failed companies. 10. Track startups. Find out who is doing new startups by searching for “new startup.” Sort by degrees to see people closest to you first.
How Linkdine helpful in bend building and candidate generation Link with RSS feeds and G. Readers Useful for Microblog and Feeds creation Uploading videos, snaps, data, features, ppt etc Generating company profile and Helpful- Text generation, keyword generation Active subscription – getting more readers Indirect company branding and advertising eg. Testimonials
Other Social Media Networks More than 40 million users on photo sharing network Flickr www.flickrcom StumbleUpon surpassed 10 million users in 2010 Other Social Media Networks www.stumbleupon.com
Despite the mistakes of Diggin 2010, they still manage to achieve around 23 million unique visitors per month www.digg.com In 2010, SlideSharegrew their traffic to 45 million people using the site every month www.slideshare.net