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Social Media Marketing

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  • 1. Social Media Marketing – Optimization
    SMM
  • 2. What is Social Media?
    Social Media Marketing is to create content on social media websites like facebook, wikipedia, twitter and others to attract attention. This includes generating online conversations about the product or services which eventually encourages internet users to share the information with their social networks and thus the message spreads for a user to another and is trusted because it is coming from another trusted source and not from the company or the brand itself.
  • 3. What is Objective of Social Media?
    Sales | Return of Investment | Bottom Line
    WRONG
    Connecting | Listening | Engaging
    RIGHT
  • 4. Social Media Networks- Tools- Types
  • 5. Facebook Ranking
    September @2010
  • 6. Facebook is all about…
    • Creating Conversations
    • 7. Listening to Conversations
    • 8. Letting fans have their own conversation
    • 9. Engaging with fans along with Facebook Applications and contests
    • 10. Providing opportunities for fans to advocate your brand through likes and comments
  • Some statistics,
    • There are 500 million active Facebook Users
    • 11. 33% of Facebook users are fans of brands
    • 12. Survey shows that the #1 reason users become Fans are to get special offers and promotions
    • 13. Research shows that an average Facebook Fan is worth $3.60 of Marketing Money every year
  • Facebook Links with
    Slideshare
    Twitter Twits
    Blogs/ Microblog
    Fanpage
    Facebook events/ advertisement
    Status shuffle
    Creating new applications
  • 14. Twitter Tweet Ratio
    September @2010
  • 15. Twitter is all about
    • One on one conversations with Prospects
    • 16. Listening and Solving customer complaints
    • 17. Listening to customer suggestions
    • 18. Sharing valuable information
  • Some statistics,
    • 140 characters is the maximum length of a Twitter Tweet
    • 19. There are 106 millions users on Twitter
    • 20. 70 million Tweets are sent everyday
    • 21. That’s 640 Tweets per second
    • 22. An estimated 1 million active Indian users on Twitter
  • How twitter generate Social Media Optimization
    Google Readers active
    Facebook/ Linkedin/ etc
    Creating microblogs/ Digg
    Active RSS
    Caltweets/ increase followers
    Subscription
    On all related sites
    Twits crawling
  • 23. Youtube Updates Per min/ day
  • 24. YouTube is all about
  • Some statistics,
    • Youtube is the second largest search engine in the world
    • 28. 24 hours of video are uploaded on Youtube every minute
    • 29. It would take you 1,700 years to watch all the Youtube videos
    • 30. There are so many videos has more than 220 million clicks till date
  • Youtube- generating more SMO or
    more viewer traffic
    Link with all bookmark sites
    Facebook/ Linkedin/ websites etc
    Uploading presentations/client snaps
    Creating youtube pages
    Other smm sites
    Subscription active
    Link with blogs and microblogs
  • 31. Blogger word count per min
  • 32. Blogosphere is all about
    • Providing useful industry information
    • 33. Listening and involving your prospects
    • 34. Reading and responding to posts about you
  • Some statistics,
    • 200 million blogs indexed by Technorati
    • 35. 54% bloggers post or tweet daily
    • 36. 34% of bloggers have posted information about products or brands at least once
  • How Blog is useful to generate SEO traffic?
    Link with RSS feeds and G. Readers
    Useful for Microblog and Feeds creation
    Uploading videos, snaps, data, features, ppt etc
    Update everyday content
    Helpful- Text generation, keyword generation
    Active subscription – getting more readers
    Indirect company branding and advertising eg. Testimonials
  • 37. Linkedin a professional network
  • 38. Ways and statistics to Use LinkedIn
    1. Increase your visibility Add connections to increase the probability of being seen.
    2. Improve your connect ability. Show all your affiliations in your profile - your past companies, educational institutions, and activities.
    3. Improve your Google Page Rank. Make your LinkedIn profile public, give it a custom URL, and include your profile in your email signature.
    4. Enhance your search engine results. Promote your blog/website by including links to them in your LinkedIn profile.
    5. Perform blind, “reverse,” and company reference checks. Check references for a potential boss or company you are interviewing at.
  • 39. 6. Increase the relevancy of your job search. Use advanced search to find where people with experience like yours work. Search using keywords relevant to your field.
    7. Make your interview go smoother. Learn more about people you are meeting so you can discuss common interests & acquaintances. It’s better than awkward silences.
    8. Do an advanced search for a company (uncheck “Current Companies only”). You will find the rate of turnover.
    9. Thinking of investing or working in a particular sector? Learn more by finding people who work for competitors or failed companies.
    10. Track startups. Find out who is doing new startups by searching for “new startup.” Sort by degrees to see people closest to you first.
  • 40. How Linkdine helpful in bend building and
    candidate generation
    Link with RSS feeds and G. Readers
    Useful for Microblog and Feeds creation
    Uploading videos, snaps, data, features, ppt etc
    Generating company profile and
    Helpful- Text generation, keyword generation
    Active subscription – getting more readers
    Indirect company branding and advertising eg. Testimonials
  • 41. Other Social Media Networks
    More than 40 million users on photo sharing network Flickr
    www.flickrcom
    StumbleUpon surpassed 10 million users in 2010
    Other Social Media Networks
    www.stumbleupon.com
  • 42. Despite the mistakes of Diggin 2010, they still manage to achieve around 23 million unique visitors per month
    www.digg.com
    In 2010, SlideSharegrew their traffic to 45 million people using the site every month
    www.slideshare.net