Search Engine Optimization


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Search Engine Optimization

  1. 1. Search Engine Optimization <br />
  2. 2. What is Search Engine Optimization?<br /><ul><li>A Web search engine is a tool or a program designed to search for information on the WWW on the basis of specified keywords and returns a list of the documents where the keywords were found.
  3. 3. The search results are usually presented in a list and are commonly called hits. The information may consist of web pages, images, information and other types of files</li></li></ul><li>What is Search Engine Optimization?<br />An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet. Common Characteristics: Spider, Indexer, Database, Algorithm Find matching documents and display them according to relevance Frequent updates to documents searched and ranking algorithm Strive to produce “better”, more relevant results than competitors<br />
  4. 4. SEO Works on<br />search engine spiders<br />A spider is a robot that search engines use to search billions of web pages. A page is indexed by the search engines only when it is crawled by the search engine spiders. <br />Website ranking<br />Website ranking means the position where the pages of your websites are placed by the search engines. <br />
  5. 5. Search Engine Optimization <br />Process of <br />SEO<br />Search Engine Optimization <br />Search Engine Optimization <br />Search Engine Optimization <br />
  6. 6. Original Website <br /><ul><li>For attaining a good page rank it is mandatory that the content of your website should be original.
  7. 7. Website with unique material is always placed well in the search engine listing than the copied one’s. </li></li></ul><li>Using Relevant Keywords<br />Search engines rank web pages on the following basis :The quality of keywords on your web page; andHow often those keywords appear on the page (the frequency)<br />Keywords used on your web page must be catchy and relevant. Proper measures should be taken to avoid any spelling mistake while writing keywords. Search engines also consider the frequency with which keywords appear. The frequency is usually determined by how often the keywords are used out of all the words on a page.Example : If the keyword is used 4 times out of 100 words, the frequency would be 4%. <br />
  8. 8. Using Descriptive <br />Long and Descriptive titles increases keywords of your web page. Search engines consider keywords to be far more relevant if they appear in the title or headline of the page. If you want to increase traffic to your blog or site, you can do so by simply reviewing your titles.Example :If you have written an article on Computers, then instead of naming it as "Computers" you should use descriptive titles such as " Latest News On Computers And Technology " or " Free Articles on Computer Technology<br />
  9. 9. Submit Website To Search Engines<br />You should manually submit your website to top search<br />engines, such as<br />- Google<br />- Yahoo<br />- Bing<br />- Ask<br />
  10. 10. Keep size of your web page less than 50KB <br />Fast loading web pages are not only easily crawled by search engine robots<br />but they also tend to have high page ranks. An ideal web page size according<br />to search engine optimization is 15 KB.<br />Try to avoid the following material in your web pages<br />- Images<br />- Java scripts<br />- Flash<br />- Frames<br />
  11. 11. Relevant Domain Naming<br />Where SEO is concerned, the name of your web site is as important as many of the other SEO elements that you concentrate on.Domain name must be related to the content.<br />Example - If your company name is ABC Company, but your business is selling Wooden Furniture, consider purchasing the domain name, instead of ABC<br />
  12. 12. Create SITEMAP of Your Site<br />A sitemap is file which consists of all the URL's which you have in your website. Sitemaps are easily crawled by search engines. It provides accessibility to certain pages which are not easily accessible. A sitemap with XML format is known as XML Sitemap, <br />Example - Sitemap.xml . Generally XML Sitemaps are accepted by major search engines.<br />
  13. 13. Create And Upload Videos Of Your Website<br />Create a short (2-5 minute) video on the topics related to your website and publish them at Video Sharing Websites such as,,, etc…<br />
  14. 14. Link Exchange<br />Link Exchange is also known as Banner Exchange. This is the procedure by<br />which one site agrees to link to another site in return for a link back from that<br />site. <br />Tips for exchanging links :<br /><ul><li>Exchange links with pages having higher rank.
  15. 15. Get as many incoming links as possible - The greater the number of incoming links to your site, the more popular it becomes on search engines.</li></li></ul><li>Promote Site Using Free Classified Websites<br />Simple and Easy way to drive traffic to your blog or website is to promote it through Free Online Classified Ad Portal. There are money free classified websites available online. Most of the websites offer this service for free. No need to pay to promote your website.<br />Some of the Indian classified sites are, and<br />
  16. 16. Add Your Site To Social Bookmarking Sites<br />What is Social Bookmarking ?Social bookmarking is a method to store, organize, search, and manage bookmarks of web pages on the Internet. There are several websites which provides social bookmarking services.What are the benefits of Social Bookmarking ?<br />It helps you get a lot of backlinks.<br />It helps you increase your traffic.<br />Your link gets indexed by Google in a matter of minutes.<br />Best of all, it's free!<br />
  17. 17. Adding Copyright Notice<br />Copyright notice gives an impression to the search engines about the authenticity of the content. Therefore, Web page having copyright notice is generally ranked higher by search engines.<br />Copyright Notice Example :<br />Copyright © 2010 All rights reserved<br />
  18. 18. Website Ranking<br />Website RankCheckGoogle Ranking<br /><br /><br />Ranked in top 5 search result?<br />No<br />Yes<br />Do co’ have what it take to compete?<br />Yes<br /><ul><li> public relation
  19. 19. Build brand
  20. 20. Advertise
  21. 21. Create feature
  22. 22. Create feature content
  23. 23. Social media / internet updates </li></ul>No<br /><ul><li> Pick new keywords
  24. 24. Build connection
  25. 25. Build strong public/ client and customer profile </li></ul>End<br />
  26. 26. Some insight connection between SE0/ SMM <br />Community building & Social Networking<br /><ul><li>Ning
  27. 27. Facebook
  28. 28. Myspace
  29. 29. Linkedin</li></ul>Share Content<br /><ul><li>Blogger
  30. 30. Wordpress
  31. 31. Youtube
  32. 32. Flicker
  33. 33. I tunes</li></ul>Listen<br /><ul><li>Google
  34. 34. Techorati
  35. 35. Twitter
  36. 36. RSS feeds</li></ul>Generate Buzz<br /><ul><li>Digg
  37. 37. Twitter
  38. 38. Stumbleupon
  39. 39. Friendfeed</li></ul>Participate<br /><ul><li> Twitter
  40. 40. Cocomment</li></li></ul><li>How Ranking is evaluate? <br />
  41. 41. Thanks For Participation …<br />