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Creating Social Media Strategy for Business Growth
Overview Social Media introduction Steps to create SMM strategy Budgeting for social media Bringing together Conclusion
What is Social Media? Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. An ongoing process that happening Right Now A promotional channel for content distribution Long term returns on efforts A steady stream of information - Research - Feedback - Building Relationship
Current Statistics 8 out of 10 registered people use social network regularly Social media has overtaken emails as the #1 activity on the web - 17% of all web usage There are over 200million blogs - 900000 blog post every day - 39% post opinions about companies, brands and products 93% of social media user believe that their company should have a presence in social media network
Social Media Platforms People on Facebook More than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on Facebook Activity on Facebook There are over 900 million objects that people interact with (pages, groups, events and community pages) Average user is connected to 80 community pages, groups and events Average user creates 90 pieces of content each month More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
Facebook Global Reach More than 70 translations available on the site About 70% of Facebook users are outside the United States Over 300,000 users helped translate the site through the translations application Platform
More than one million developers and entrepreneurs from more than 180 countries
Every month, more than 70% of Facebook users engage with Platform applications
More than 550,000 active applications currently on Facebook Platform
More than one million websites have integrated with Facebook Platform
More than 150 million people engage with Facebook on external websites every month
Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook
Mobile There are more than 200 million active users currently accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products
How is Social Media used? Customer service Product/ service branding, advertising and feedback Industry networking Promotions/ contests News and company updates Internal collaboration Networking with clients and customers and public at large
Creating social media social media strategy Steps: Preplanning Listen to the conversation Create your target profile set specific goals Join the conversation measure ROI
Step -1 Preplanning Questions from your side: How does information flow in my industry? Where do people get their information? how do consumers interact in my industry? Do they hang out in networks? What influences my customers?
Step 1 – Preplanning What channels are you (client) using currently? Emails Direct mails Website, Portal and Internal Messengers News Letter
Step 1 – Preplanning Asking Questions reminds you who you are and who you want to be It also indicates how social media can be used to compliment your business goals -ifPeople 2009