Brand Awareness
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Brand Awareness

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Brand Awareness Brand Awareness Presentation Transcript

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  • BRAND AWARENESS
  • BRAND = TRADEMARKET
  • INTRODUCTION :
    • Your company's brand is a valuable business asset. Developing, growing, and protecting brand awareness as market conditions change can be a daunting task. Do you see the value of a brand awareness survey, but remain confused as to how, or where to start? Since 1983, Direct Opinions has provided business owners and marketing professionals with custom tailored brand awareness surveys designed to achieve their business goals. But here it will be a work near to or similar to survey it is questionnaire.
    • This is a questionnaire which talks about brand awareness and its importance on marketing the products.
    • Brand is the image of the product in the market. Some people distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people and consists of all the information and expectations associated with a product or service .
    Brand
    • Global brands are brands which sold to international markets.
    • A global brand is one which is perceived to reflect the same set of values around the world. Global brands transcend their origins and creates strong, enduring relationships with consumers across countries and cultures.
    Global Brand
    • Brand awareness refers to customers' ability to recall and recognize the brand under different conditions and link to the brand name, logo, jingles and so on to certain associations in memory. It helps the customers to understand to which product or service category the particular brand belongs to and what products and services are sold under the brand name. It also ensures that customers know which of their needs are satisfied by the brand through its products
    Brand Awareness
  • ANALYSIS
    • Here are the analysis of the questionnaire which is talking about brand awareness and that is given to 10 respondents and the result was:
    • The first question:
    • The result: the majority of respondents were disagree in that the brand awareness means Brand Experience and the rest of them were agree.
    • 6 of them were disagree and 4 were agree. The question which became here is why? The answer was brand awareness became as much as the company advertise it product and market them
  • The second question is:
    • The result: the majority of respondents were agree in that the A brand is one of the most valuable elements in an advertising theme and the rest of them were disagree.
    • 7 of them were agree and 3 were disagree. Because brand makes the product which is offered to be known from customer side.
  • The third question:
    • The result: the majority of respondents were agree in that the creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique and the rest of them were disagree.
    • 6 of them were agree and 4 were disagree. Because brand makes the customer thinking that this product has good quality and unique.
  • The fourth question:
    • The result: the majority of respondents were agree in that brand helps the customers to understand to which product or service category the particular brand belongs to and what products and services are sold under the brand name and the rest of them were disagree.
    • 7 of them were agree and 3 were disagree.
  • The fifth question:
    • The result: the majority of respondents were agree in that brand also ensures that customers know which of their needs are satisfied by the brand through its products and the rest of them were disagree.
    • 9 of them were agree and 1 were disagree.
  • The sixth question:
    • The result: here the number of respondents were equally agree and disagree in that people buy a particular brand because they are more aware of it, not because it is more distinctive, or has a point of difference and the rest of them were disagree.
    • 9 of them were agree and 1 were disagree.
  • The seventh question:
    • The result: the majority of respondents were agree in that brand you prefer means it is the best quality and the rest of them were disagree.
    • 9 of them were agree and 1 were disagree.
  • The eighth question:
    • The result: the majority of respondents were agree in that Global brands transcend their origins and creates strong, enduring relationships with consumers across countries and cultures and the rest of them were disagree.
    • 8 of them were agree and 2 were disagree.
  • The ninth question:
    • The result: the majority of respondents were agree in Brand awareness give the product value more its value and the rest of them were disagree.
    • 8 of them were agree and 2 were disagree.
  • The tenth question:
    • The result: the majority of respondents were agree It create and increase the competition between companies and the rest of them were disagree.
    • 7 of them were agree and 3 were disagree.
  • The eleventh question:
    • The result: here all the respondents were agree in that People prefer to buy products with the brand that they used to buy because they are aware about it and trust it.
  • The twelfth question :
    • The result: here also all the respondents were agree in that I am buying things and choosing products with brand which I prefer
    • because they will buy the things which are suitable to them.
  • TABLE: 2 NO YES WHEN I BUY NO 4 6 I am open to new experiences 1 7 3 I always try new things when available 2 5 5 I look at all sides of issues 3
  •  
    • The result: : the majority of respondents were agree and the rest of them were disagree.
    • 6 of them were agree and 4 were disagree.
    • And the majority of respondents were disagree and the rest of them were agree.
    • 3 of them were agree and 7 were disagree.
    • And in the third question all respondents were distributed equally.
  • TABLE: 3 NO YES I BELIEVE IT IS A GOOD PRODUCT WHEN NO 6 4 A chance to use it 1 3 7 Rational theories and its functions 2 1 9 Observation of others use this product 3 1 9 Friends or family tell me it is a good product 4
  •  
    • The result: : the majority of respondents were agree and the rest of them were disagree.
    • 6 of them were agree and 4 were disagree.
    • And the majority of respondents were disagree and the rest of them were agree.
    • 3 of them were agree and 7 were disagree.
    • And the last two questions have the same result. The majority were disagree and the rest were agree.
  • TABLE: 4 MY MOST PROFFERD BRAND IS: 1 9 Nokia 1 7 3 Samsung 2 8 2 Motorola 3
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  • The result: from this question it can be noticed that the majority prefer Nokia brand
  • Conclusion:
    • The result of an effective brand awareness questionnaire sheds light on these questions, and results in information that can be used to leverage brand strengths against competitors' weaknesses, allowing successful launch and or re-launch of products. The concept of brand awareness goes beyond a customer ’ s ability to recognize your brand and correctly associate it with a particular product. Brand awareness also spans the range of emotions or perceptions associated with a company or product. These intangibles are difficult to gauge, requiring an effective methodology to ensure accurate results.
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