0
BY

TPS – A
2T3- 42
ABOUT VODAFONE
• Vodafone was launched on 1 January 1985 under the name,
Racal-Vodafone (Holdings) Ltd.
• Vodafone Group i...
FOUNDERS OF VODAFONE
KEY YEARS
2007: Vodafone acquires a 67% stake in Hutchison Essar for $10.7
billion.
In the same year company 'Hutch' is re...
HEAD QUARTERS OF
VODAFONE

HO : Newbury, Berkshire, England
VISION

MISSIO
N

To be one of the most
trusted companies in the
markets.

Providing customers with
innovative, affordable...
KEY PEOPLE OF VODAFONE INDIA

MARTIN
PIETERS

ANJALIT
SINGH

SUNIL
SOOD

VIROTTO
A. CORLO
FINANCIAL
SUMMARY
CUSTOMER SUMMARY
MARKET SHARE
AWARDS
• Recognized as the Most Likeable Brand in the
consumer services category in 2011.

• Won the award for Innovation ...
PRODUCTS
PREPAID CONNECTIONS
PREPAID RECHARGE CARDS
TOP- UP’S
VODAFONE POST PAID
CALLING CARDS
VODAFONE PCO
MAGIC BOX HAND...
Competitors in India

Universal Competitors
MARKETING MIX
PRODUCT

A product with many
different features provides
customers
with
happy
opportunities to chat, play
ga...
PRICE
Vodafone wants to make its
services accessible to as many
people as possible: from the
young, through apprentices an...
MARKETING STRATEGY
The Birth of Zoo-Zoo
a special character
was created specially
to convey a Value
Added Services(VAS)
of...
HUMAN RESOURCES

With around 91,400 employees Vodafone have a wealth of
talent to draw this business forward.
In our peopl...
The Vodafone Foundation, a
charity registered in England,
provides grants, using its own
funds, to various charitable and
...
CATEGORIES IN VODAFONE CSR
STRENGHTS
Maintaining lead market
Position.
Delivering Value and
Efficiency.

Network infrastructure
Leading presence in
e...
OPPORTUNITIES
Comprehensive increase
in Mobile users has paved
way
for
Telecom
Operators.
Growing global market
provides m...
Govt. and Legal issues affect
the company operations.

Regulation

Company’s cost capital.
Cost of 3G licenses.

Infrastru...
Demographics
Social trends
Picture phones
Mobile etiquette

3G
4G
SMS/MMS
Video calling.
Data Card.
Vodafone
Vodafone
Vodafone
Vodafone
Vodafone
Vodafone
Vodafone
Vodafone
Vodafone
Vodafone
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Transcript of "Vodafone"

  1. 1. BY TPS – A 2T3- 42
  2. 2. ABOUT VODAFONE • Vodafone was launched on 1 January 1985 under the name, Racal-Vodafone (Holdings) Ltd. • Vodafone Group is a British multinational telecommunications company headquartered in London. • It is the world’s second-largest mobile telecommunications company. (1st being China Mobile). • Vodafone owns and operates networks in over 30 countries and has partner networks in over 50 additional countries. 1985-1997 1997- PRESENT
  3. 3. FOUNDERS OF VODAFONE
  4. 4. KEY YEARS 2007: Vodafone acquires a 67% stake in Hutchison Essar for $10.7 billion. In the same year company 'Hutch' is rebranded to 'Vodafone'. 2011: Vodafone Group buys out its partner Essar from its Indian mobile phone business. It paid $5.46 billion to take Essar out of its 33% stake in the Indian subsidiary.
  5. 5. HEAD QUARTERS OF VODAFONE HO : Newbury, Berkshire, England
  6. 6. VISION MISSIO N To be one of the most trusted companies in the markets. Providing customers with innovative, affordable and customer friendly communication services. To enrich customer’s lives through unique power of mobile communication. Aspire to be the most respected and successful telecommunications company in India.
  7. 7. KEY PEOPLE OF VODAFONE INDIA MARTIN PIETERS ANJALIT SINGH SUNIL SOOD VIROTTO A. CORLO
  8. 8. FINANCIAL SUMMARY
  9. 9. CUSTOMER SUMMARY
  10. 10. MARKET SHARE
  11. 11. AWARDS • Recognized as the Most Likeable Brand in the consumer services category in 2011. • Won the award for Innovation in Retail, at International women leadership forum for Angel (all women) stores across the country in 2012. • Won the Retailer of the Year in the mobile and telecom category at the Asia Retail Congress 2013.
  12. 12. PRODUCTS PREPAID CONNECTIONS PREPAID RECHARGE CARDS TOP- UP’S VODAFONE POST PAID CALLING CARDS VODAFONE PCO MAGIC BOX HANDSET BROADBAND SERVICES SERVICES TUNES AND DOWNLOADS ENTERTAINMENT SPORTS DEVOTIONAL NEWS AND UPDATES ASTROLOGY FINANCE TRAVEL
  13. 13. Competitors in India Universal Competitors
  14. 14. MARKETING MIX PRODUCT A product with many different features provides customers with happy opportunities to chat, play games , information about travel etc., Vodafone live! provides onthe-move information services PLACE Vodafone operates over 300 of its own stores. It also sells through independent retailers. It also offers online recharges and services to meet every customer at his/her door step.
  15. 15. PRICE Vodafone wants to make its services accessible to as many people as possible: from the young, through apprentices and high powered business executives, to the more mature users. Offers various pricing structures to suit different customer groups. Monthly price plans are available as prepay option. PROMOTION Vodafone works with icons such as David Beckham to communicate its brand values. Advertising on TV, bill boards and in other media outlets spreads the image very efficiently. Developing good public relations by spending press releases to national news papers to explain the ideas.
  16. 16. MARKETING STRATEGY The Birth of Zoo-Zoo a special character was created specially to convey a Value Added Services(VAS) offering in each of the new commercials.
  17. 17. HUMAN RESOURCES With around 91,400 employees Vodafone have a wealth of talent to draw this business forward. In our people survey, 88% of employees agreed that Vodafone treats people fairly, regardless of their gender, background, age or beliefs.
  18. 18. The Vodafone Foundation, a charity registered in England, provides grants, using its own funds, to various charitable and not-for-profit non-governmental organizations in India that are eligible to receive foreign contributions and have received the necessary registrations and authorizations under applicable laws of India. WEBSITE: http://www.vodafone-foundation.in
  19. 19. CATEGORIES IN VODAFONE CSR
  20. 20. STRENGHTS Maintaining lead market Position. Delivering Value and Efficiency. Network infrastructure Leading presence in emerging markets such as India Large customer base WEAKNESSES Weaker signals of 3G are terminating the loyal customers of Vodafone. Difficulty in understanding faced by rural population. Some advertisements have no voice explanations and it is difficult to grasp & understand for the rural people.
  21. 21. OPPORTUNITIES Comprehensive increase in Mobile users has paved way for Telecom Operators. Growing global market provides more opportunities to develop in non- Voda areas. THREATS Major intimidation (to make timid) to the brand VODAFONE. Ads could get lost in major marketing war during promotional events. Self competition among carriers.
  22. 22. Govt. and Legal issues affect the company operations. Regulation Company’s cost capital. Cost of 3G licenses. Infrastructure Cost of calls being driven down. Banning of phone in certain circumstances. World wide recession.
  23. 23. Demographics Social trends Picture phones Mobile etiquette 3G 4G SMS/MMS Video calling. Data Card.
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