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COMPANY FACT PRESENTATION
NOKIA




1898: Finnish Rubber Works founded
Eduard Polón founds Finnish Rubber Works, which will later become
Nokia's rubbe...
History
• 1912: Finnish Cable Works
founded
Arvid Wickström starts Finish Cable
Works, the foundation of Nokia's
cable and...
History
• 1960: First electronics
department
Cable Works establishes its first electronics
department, selling and operati...
History
• 1981: The mobile era begins
Nordic Mobile Telephone (NMT), the first
international mobile phone network, is buil...
History
1994: World’s first satellite call
The world’s first satellite call is made, using a Nokia GSM
handset.

1997: Sna...
Logo’s of Nokia
1.Founded in
1865
Incorporated
In Nokia 1871

3. Nokia corporated
“Arrow” logo
Used before
Current logo

2...
• Company offers its products in 150 countries. Its HQ is in Espoo, Finland and
employees about 68,500 people . Other comp...
MISSION STATEMENT
• Everyone has a need to communicate and
share. Nokia helps people to fulfill this need
and we help peop...
VISION STATEMENT
“OUR VISION IS A WORLD WHERE EVERYONE
CAN BE CONNECTED. OUR VISION IS TO
ENSURE THAT 5 BILLION PEOPLE ARE...
Headquarters
• The Nokia head office building of Nokia corporation
located in Finland. The building itself is named The
No...
KEY-PEOPLE
Chairman:- Timo Ihamuotila
Marko Ahtisaari
Executive Vice president
Stephen Elop
Executive Vice President, Devi...
COMPANY STRUCTURE
4 P’S OF MARKETING MIX
PRODUCT

Variety:
In every series of Nokia there are large number
varieties.
.e.g. entry level incl...
Price
• Price is a key factor in the selling of a product, and is usually
the
• For example, competitor based, penetration...
Place
• For a product to be very successful it must be
easy to access, Nokia mobile phones are very
easy to access nowaday...
PROMOTION:
Sale promotion:
1. Gift like Yamaha bike , Philips TV ,
Mitsubishi split AC , watches and
digital diary
2. With...
BRAND POSITION OF NOKIA
Worldwide Sales 2011-2012[3 Qtr]
MARKET-SHARE
THE DOWNFALL OF NOKIA
Nokia slump to third place with 15.2% market share:
Nokia have seen their market share fall from a l...
1. Symbian Operating System
Symbian is a sinking ship - the downfall of Nokia…

2. Linux based OS
Nokia failed to launch s...
COMPETITORS
SWOT ANALYSIS
STRENGTHS OF NOKIA
1.
2.
3.
4.
5.

EXPERIENCE
EXPERTISE
KNOWLEDGE OF CUSTOMER
WORLD WIDE DISTRIBUTION NETWORK
REPUTATION
WEAKNESS OF NOKIA
1. SLOW REACTION TO NEW RIVALRY
2. LOW POPULARITY OF SYMBIAN OPERATING
SYSTEM
3. POOR DESIGN OF SMART PH...
Opportunity
1.
With the wide range in products, features and different
price range for different people, it has an advanta...
THREATS
China Mobile made Copy Of NOKIA
Sets.
Looking mainly at the competition
that are taking away Nokia’s market
shar...
CORPORATE SOCIAL RESPONSIBILITY
ENVIRONMENT
 Recycling
 Packaging
 Transporting
NOKIA HELPING HANDS
o Blood donations
o...
PESTLE ANALYSIS
POLITICAL FACTOR:
Nokia reported spending $5.4 million on lobbying
in the U.S. in 2007 and $2 million on l...
TECHNOLOGICAL FACTOR:
Improvement or Changes in technology

LEGAL FACTOR:
Patents right on technology

ENVIRONMENTAL FACTO...
THANK YOU!!!
Nokia
Nokia
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Transcript of "Nokia "

  1. 1. COMPANY FACT PRESENTATION NOKIA
  2. 2.   1898: Finnish Rubber Works founded Eduard Polón founds Finnish Rubber Works, which will later become Nokia's rubber business.
  3. 3. History • 1912: Finnish Cable Works founded Arvid Wickström starts Finish Cable Works, the foundation of Nokia's cable and electronics businesses. • 1937: Verner Weckman, industry heavyweight Former Olympic Verner Weckman becomes President of Finnish Cable Works.
  4. 4. History • 1960: First electronics department Cable Works establishes its first electronics department, selling and operating computers. • 1962 First in-house electrical device The Cable Works electronics department produces its first in-house electrical device - a pulse analyzer for nuclear power plants.
  5. 5. History • 1981: The mobile era begins Nordic Mobile Telephone (NMT), the first international mobile phone network, is built. • 1982: Nokia makes its first digital telephone switch The Nokia DX200, the company’s first digital telephone switch, goes into operation.
  6. 6. History 1994: World’s first satellite call The world’s first satellite call is made, using a Nokia GSM handset. 1997: Snake – a classic mobile game The Nokia 6110 is the first phone to feature Nokia’s Snake game. 1998: Nokia leads the world Nokia becomes the world leader in mobile phones.
  7. 7. Logo’s of Nokia 1.Founded in 1865 Incorporated In Nokia 1871 3. Nokia corporated “Arrow” logo Used before Current logo 2. Founded in 1898 logo from 1965-1966 4. Nokia current logo www.relevant-education.com
  8. 8. • Company offers its products in 150 countries. Its HQ is in Espoo, Finland and employees about 68,500 people . Other company of Nokia are in China , Hungry , Germany , Korea and India
  9. 9. MISSION STATEMENT • Everyone has a need to communicate and share. Nokia helps people to fulfill this need and we help people feel close to what matters to them . NOKIA
  10. 10. VISION STATEMENT “OUR VISION IS A WORLD WHERE EVERYONE CAN BE CONNECTED. OUR VISION IS TO ENSURE THAT 5 BILLION PEOPLE ARE ALWAYS CONNECTED AT EVERY GIVEN POINT AND TO ACHIEVE 100 FOLD MORE NETWOK TRAFFIC.”
  11. 11. Headquarters • The Nokia head office building of Nokia corporation located in Finland. The building itself is named The Nokia House. • • NOKIA’S • HEAD OFFICE www.relevant-education.com
  12. 12. KEY-PEOPLE Chairman:- Timo Ihamuotila Marko Ahtisaari Executive Vice president Stephen Elop Executive Vice President, Devices & Services. Michael Halbherr Executive Vice President, Location & Commerce. o Harlow Executive Vice President, Smart Devices. Louise Pentland Executive Vice President, Chief Legal Officer.
  13. 13. COMPANY STRUCTURE
  14. 14. 4 P’S OF MARKETING MIX PRODUCT Variety: In every series of Nokia there are large number varieties. .e.g. entry level include 1200,1208,1100, 1110,1110i,1112 etc Quality: Nokia gain brand personality and market shares because of its quality. Design: Nokia sets are of various design such as Flip sets , Flat sets, Slide sets , Sets with rotating camera etc
  15. 15. Price • Price is a key factor in the selling of a product, and is usually the • For example, competitor based, penetration or skimming. The three main factors affecting the amount charged for a product or service, are; the cost of production, customer demand and competition. Since its entry into Indian mobile market in 1995, it focused on manufacturing of mobile handsets based on GSM technology. Nokia built a strong brand image with focused marketing and distribution network. It started focusing on the low-cost mobile phone segment for rural markets in India, but, faced stiff competition from Sony Ericsson, Samsung, and Motorola who also started offering low-cost handsets.
  16. 16. Place • For a product to be very successful it must be easy to access, Nokia mobile phones are very easy to access nowadays, they are sold in supermarkets, Nokia Priority, Nokia Care and specialized outlets e.g : mobile stores
  17. 17. PROMOTION: Sale promotion: 1. Gift like Yamaha bike , Philips TV , Mitsubishi split AC , watches and digital diary 2. With N73 mobile offer Rs2500 original Blue tooth free Advertising: 1. Though TV , Sign boards , Bill boards , Radio and Newspaper
  18. 18. BRAND POSITION OF NOKIA
  19. 19. Worldwide Sales 2011-2012[3 Qtr]
  20. 20. MARKET-SHARE
  21. 21. THE DOWNFALL OF NOKIA Nokia slump to third place with 15.2% market share: Nokia have seen their market share fall from a lofty 38.1% in Q2 2010 to a 3rd ranking 15.2% as we see the Smartphone market become dominated in almost equal terms by the power three of Apple, Samsung and Nokia.
  22. 22. 1. Symbian Operating System Symbian is a sinking ship - the downfall of Nokia… 2. Linux based OS Nokia failed to launch successful models with this innovative OS even after the pact made between Nokia and Intel Inc., so lost another chance to compete with the same platform based Android OS
  23. 23. COMPETITORS
  24. 24. SWOT ANALYSIS
  25. 25. STRENGTHS OF NOKIA 1. 2. 3. 4. 5. EXPERIENCE EXPERTISE KNOWLEDGE OF CUSTOMER WORLD WIDE DISTRIBUTION NETWORK REPUTATION
  26. 26. WEAKNESS OF NOKIA 1. SLOW REACTION TO NEW RIVALRY 2. LOW POPULARITY OF SYMBIAN OPERATING SYSTEM 3. POOR DESIGN OF SMART PHONES 4. LOW PERFORMANCE OF SMART PHONES
  27. 27. Opportunity 1. With the wide range in products, features and different price range for different people, it has an advantage over the competitors around. 2. ‘Telecom penetration in India’ being at the peak time. . 3. As the standard of living in India has increased the purchasing power of the people as increased as well, so Nokia has to target right customer at right time to gain the most out of the situation.
  28. 28. THREATS China Mobile made Copy Of NOKIA Sets. Looking mainly at the competition that are taking away Nokia’s market share. Orange, Vodafone and O2 and many other operators are globally selling their own brands of phone. Higher import charges.
  29. 29. CORPORATE SOCIAL RESPONSIBILITY ENVIRONMENT  Recycling  Packaging  Transporting NOKIA HELPING HANDS o Blood donations o Fund raising o Volunteering at hospitals
  30. 30. PESTLE ANALYSIS POLITICAL FACTOR: Nokia reported spending $5.4 million on lobbying in the U.S. in 2007 and $2 million on lobbying in 2008. ECONOMIC FACTOR: Nokia had to change its functions from single market to global market due to collapse of Russian Federation. SOCIAL FACTOR: Nokia has been a member of the United Nations Global Compact since 2001
  31. 31. TECHNOLOGICAL FACTOR: Improvement or Changes in technology LEGAL FACTOR: Patents right on technology ENVIRONMENTAL FACTOR: Eco Friendly: 1)Recycling 2)packing
  32. 32. THANK YOU!!!
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