Nestle

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Nestle

  1. 1. Company Facts Presentation
  2. 2. HISTORY • Nestlé was founded in 1866 on the shores of Lake Geneva in Vevey, Switzerland • The Nestlé logo was launched by Henri Nestlé in 1868 on the basis of the meaning of his name in German, i.e. little nest, and of his family emblem • Nestlé India is a subsidiary of Nestlé of Switzerland • Nestlé’s relationship with India dates back to 1912, when it began trading as The Nestlé Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling finished products in the Indian market.
  3. 3. HISTORY(cont..) • After India’s independence in 1947, economic policies of the Indian Government emphazised the need for local production. • Nestlé responded to India’s aspirations by forming a company in India and set up its first factory in 1961 at Moga, Punjab, where the Government wanted Nestlé to develop the milk economy.
  4. 4. VISION & MISSION STATEMENTS  VISION: Being the best in every thing we touch & handle “Respected , Trustworthy Food, Nutrition, Health and Wellness Company”.  MISSION STATEMENT: “Nestlé's mission is to provide the best food to people throughout the world”.
  5. 5. Location of Nestle Lake Geneva in Vevey, Switzerland
  6. 6. Structure of Nestle company Board of directors Chairman President (chief executive officer) Managing director (chief operating officer)
  7. 7. Board of Directors Mr. Antonio Helio Waszyk Mr. Shobinder Duggal Chairman and Managing Director Director - Finance & Control Mr. Aristides Protonotarios Mr. Michael W.O. Garrett Mr. Ashok Kumar Mahindra Director - Technical Non Executive Director Non Executive Director Mr. Ravinder Narain Dr. Swati A. Piramal Non Executive Director Non-Executive Director Alternate Director to Mr. Michael W.O Garrett Mr. Richard Sykes
  8. 8. BOARD OF DIRECTORS
  9. 9. Key people • • • • Paul Bulcke - Chief Executive Officer Wan Ling Martello - Chief Financial Officer Peter Brabeck - Chairman David P. Frick - Secretary to the Board
  10. 10. Nestle Products • Nestle has 8000 diverse range of products which includes : a) Milk Products b) Nutrition Products c) Beverages d) Prepared Dishes e) Chocolates and Confectionary f) Bottled Water
  11. 11. Nestlé's Global Presence:
  12. 12. Competitors:
  13. 13. Marketing mix of Nestle • Product: Growth phase; Maturity phase; Eventual period. • Price: customer perceived value. market skimming pricing(high price), market penetration pricing(low price) and neutral pricing. • Promotion: ads, public relations. • Place(distribution): America, Europe, India..Etc...
  14. 14. ADVERTISING CHANGE THEIR ADVERTISEMENTS ACCORDING TO THEIR PRODUCTS
  15. 15. CORPORATE SOCIAL RESPONSIBILITY • Reduction in overall water consumption by 28% • Overall production increased by 76% • Invested over 100 million in environment-related industrial improvements • Free technical assistance to over 600,000 farmers
  16. 16. CORPORATE SOCIAL RESPONSIBILITY • Empowering village women  Village covered – 550  Women covered –30,000 • Started school for poor children in villages • Developing dairy farmers
  17. 17. AWARDS & RECOGNITIONS • In 2008 – "Heroes of the Planet Award" for their Sustainable Operations • Nestlé USA was recognized by Business Week among their list of Best Places to Launch a Career • In 2007, Nestlé was named among "World's Most Admired Companies" by Fortune Magazine • In 2011,Nestlé was winner of the 27th World Environment Center (WEC) Gold Medal award for its commitment to environmental sustainability
  18. 18. Strengths • Have a very long history over 140 years. • Operated factories in 77 countries in all six continents, a truly global company. • Have a great CEO, Peter Brabeck and very strong workforce. Weaknesses • Less consumer research in few areas. • Increasing instances of product recalls hampering brand equity • Entering into markets that are already mature and can give a tough competition to new entrants.
  19. 19. Opportunities • • Well-known company and strong brand name. • Health based on products are becoming more popular in the world, including United States. • Ranked first in nearly all the product segments in which it operated (market leader). Threats • • • • Some markets they are entering are already mature. Global competitors. Increasing prices of raw materials. Highly competitive market, multinational companies are very organized and financially strong.
  20. 20. PEST ANALYSIS  Political or legal forces • Taxation law • Labor laws • Environmental protection laws • Political instability  Economic forces • Inflation rate • Economic growth rate  Social factors • Demographic trend • Environmental concerns • Work life quality • Lifestyle changes  Technological forces • New products • Product innovation • Total spending on r & d • New communication technology
  21. 21. Recruitment process As of 2012 December, the approximate total number of individuals employed by Nestle are 3,39,000

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