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Hindustan Unilever, HUL, facts on hul

Hindustan Unilever, HUL, facts on hul

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  • 1. 80 years of Independence small Actions, Difference BIG
  • 2. Contents 1 2 Evolution of the Company Performance of the Industry 3 Present Status 4 Human Resources 5 Competitors 6 PEST Analysis 7 SWOT Analysis
  • 3. INTRODUCTION  Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 80 years in India and touches the lives of two out of three Indians.  With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants etc..The Company is a part of the everyday life of millions of consumers across India.  The Company has over 16,000 employees and has an annual turnover of around Rs.25,206 crores (financial year 2012 - 2013).  HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of €51 billion in 2012.  Unilever has about 67% shareholding in HUL.
  • 4. HISTORY OF HUL
  • 5. HISTORY OF HUL • 1888- Lever brothers came to India Sunlight soap introduced in India • 1895-Lifebuoy soap launched • 1902-Pears soap introduced in India • 1905-Lux soap and Lux flakes introduced • 1913-Vim scouring powder introduced • 1930-Unilever is formed on January 1st through merger of Lever Brothers and Margarine Unie • 1931-Company registered on November 27th; Sewri factory site bought • 1932-Hindustan Vanaspati Manufacturing starts at Sewri • 1947-Pond's Cold Cream launched Vanaspati manufacture
  • 6. HISTORY OF HUL  1959-Surf launched  1969-Rin bar launched; Bru coffee launched  1971- Clinic shampoo launched  1978-Fair & Lovely skin cream launched  1993-The erstwhile Brooke Bond India acquires the Kissan brand from the United Breweries Group, giving HLL an entry into the foods business  1994-Tata Oil Mills Company merges with HLL, the largest merger in Indian corporate history then  1994-Brooke Bond India and Lipton India merged to form Brooke Bond Lipton India Limited  1994-Wall's frozen desserts launched, name changed to Kwality Wall's
  • 7. HISTORY OF HUL  1995- Kissan Annapurna salt is launched  1996-Brooke Bond Lipton India Limited merges with HLL  1996-Lakmé Lever Limited, a joint venture with Lakmé Limited is formed  1998-Pond's India Limited merges with HLL  1998-HLL acquires 100% shareholding of Lakmé in Lakmé Lever Limited  2001-HLL identifies 35 ‘Power’ brands, from a total of 110 brands, to be pushed for higher growth  2002-Modern becomes a wholly owned subsidiary of HLL  2007-Name formally changed to Hindustan Unilever Limited  17th October 2008-HUL completed 75 years of corporate existence in India.  October 2013-Mr. Sanjiv Mehta (53) joined the Board of the Company  October 17th – HUL Completed 80 years
  • 8.  The four pillars of HUL’s vision set out the long term direction for the company – “where we want to go and how we are going to get there”:  We work to create a better future every day  We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.  We will inspire people to take small everyday actions that can add up to a big difference for the world.  We will develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact.
  • 9. HUL’s MISSION STATES THAT: Our corporate purpose states that to succeed requires "the highest standards of corporate behaviour towards everyone we work with, the communities we touch, and the environment on which we have an impact.“ •Always working with integrity •Positive impact •Continuous commitment •Setting out our aspirations • Working with others
  • 10. MARKETING USING 4 P’s
  • 11. PRODUCT MIX
  • 12. FOOD & DRINKS
  • 13. BEVERAGES
  • 14. PERSONAL CARE –PERSONAL WASH
  • 15. PERSONAL CARE- ORAL CARE
  • 16. PERSONAL CARE- HAIR CARE
  • 17. PERSONAL CARE- COSMETICS
  • 18. HOME CARE
  • 19. HEADQUARTERS Hindustan UnileverLTd, Unilever House, B. D. Sawant Marg, Chakala, Andheri (E), Mumbai - 400 099.
  • 20. PLACE OF OPERATIONS
  • 21. Organisational Structure
  • 22. BUSINESS MODEL OF HUL
  • 23. BOARD OF DIRECTORS (MR.HARISH MANWANI) (MR.SANJIV MEHTA) CHAIRMAN Mr. Harish Manwani (60) assumed charge as the Non-Executive Chairman of the Company in 2005. He is a member of the Nomination & Remuneration Committee of the Company. CEO & MANAGING DIRECTOR Mr. Sanjiv Mehta (53) joined the Board of the Company in October 2013. He is a member of the Nomination & Remuneration Committee, Stakeholder Relationship Committee and Corporate Social Responsibility Committee of the Company.
  • 24. (MR. R.SRIDHAR) CHIEF FINANCIAL OFFICER Mr. Sridhar Ramamurthy (48) joined the Board of the Company in June 2009. He is a member of the Stakeholder Relationship Committee and Corporate Social Responsibility Committee of the Company. OTHER EXECUTIVE DIRECTORS ARE : MR. HEMANT BAKSHI Executive Director, Home & Personal Care MR.DEV BAJPAI Executive Director, Legal and Company Secretary MR. MANISH TIWARY Executive Director, Sales and Customer Development MS. GEETU VERMA, Executive Director, Foods MR. BP BIDDAPPA -Executive Director, HR
  • 25. FINANCIAL PERFORMANCE OF HUL
  • 26. BALANCE SHEET
  • 27. Shareholder Categories
  • 28. SALES CONTIRIBUTION BY DIFFERENT SECTORS OTHERS 2% BEVERAGES 18% SOAPS & DETERGENTS 49% PERSONAL PRODUCTS 31% NET REVENUE PROFIT FOR THE YEAR EPS (BASIC) Rs. 25,810 crores Rs. 3,797 crores Rs. 17.56
  • 29. AWARDS & RECOGONITIONS WINNING WITH BRAND INNOVATION: HUL ranked 12th in The World’s Most Innovative Companies “The Super 50” list by Forbes. Eighteen HUL brands featured in the ‘100 Most Trusted Brands’ list by Brand Equity. WINNING IN THE MARKET PLACE: HUL won the award for Best Audit Governance at the Asian Centre for Corporate Governance and Sustainability awards 2013. HUL & Star Bazaar bagged the “Silver” award at the 13th ECR Asia Pacific Conference. WINNING WITH PEOPLE: HUL emerged the No. 1 Employer of Choice in India according to the Nielsen Campus Track B-School Survey 2013.
  • 30. AWARDS & REGONITIONS • • • • • • HUL was named the Bloomberg Dream Employer of the Year 2013. Nitin Paranjpe received Forbes India’s Best CEO Award Sridhar Ramamurthy recognized as the Best Performing CFO at the CNBC-TV18 CFO Awards. HUL was recognized for its ‘Best in Class Reward Practices’ by Aon Hewitt. HUL was declared the Top Indian FMCG company 2011 at the Dun & Bradstreet Rolta Corporate Awards. HUL was recognized for its Talent practices at the Thought Leaders and Corporate Excellence Awards 2012. SUSTAINABILITY AWARDS: • HUL factories in Amli and Haldia won at the Frost & Sullivan’s Green Manufacturing Excellence Awards 2012. • HUL won the first prize at FICCI Water Awards 2012 under the category of ‘community initiatives by industry’ for Gundar Basin Project, a water conservation initiative.
  • 31. CORPORATE SOCIAL REPONISIBITY OUTSOURCING RESOURCES HEALTH & HYGIENE: IMPROVING NUTRITION WASTE & PACKAGING WATER USE CSR GREEN HOUSE GASES
  • 32. FUTURE GOALS OF THE COMPANY
  • 33. HUMAN RESOURCES  Company’s Human Resource agenda for the year was focused on strengthening four key areas: building a robust and diverse talent pipeline, enhancing individual and organisational capabilities for future readiness, driving greater employee engagement and strengthening employee relations further through progressive people practices at the shopfloor.  Company has also been voted as the No. 1 Employer for Mid Career recruits in a survey conducted amongst active job candidates in the FMCG sector  Company has a vision to improve its Gender Balance and the roadmap involves a four pronged approach:  Increasing the number of female talent through proactive market mapping.  Staying connected with our stakeholders through digital recruitment campaigns.
  • 34. HUMAN RESOURCES  Creating a culture of inclusion.  Leveraging visible leadership role models.  Career by Choice’, a unique re-hire programme, provides a platform for women looking for real opportunities to work flexibly and part time for live business projects. With these enablers and focused plans, your Company has witnessed 8% shift in the Gender Balance Ratio over the last two years.  Company has developed Project Sunset which is an online platform for speedy resolutions of issues within the Company and has a satisfaction score of over 88% from internal employees.  Over 41,600 e-learning registrations took place indicating that the spirit of ‘learn where you are’ is imbibed in employees of the Company
  • 35. PEST ANALYSIS  POLITICAL ANALYSIS:  Non conformance with legislative obligations can lead to sanctions such as fines, adverse publicity and imprisonment.  Ineffective voluntary codes and practices will often lead to governments introducing legislation to regulate the activities covered by the codes and practices.  ECONOMIC ANALYSIS:  Affected by national and global economic Factors.  National and global interest rate and fiscal policy will be set around economic conditions.  Inflation has affected HUL such that it lead to increase in raw materials.
  • 36. PEST ANALYSIS  SOCIAL ANALYSIS:  Population changes  Changes in the structure of a population.  Falling birth rates will result in decreased demand  Changing interest among individuals.  TECHNOLOGICAL ANALYSIS:  Technology infrastructure help them manage their business transmit and record information.  Created a society which expects instant results  Increased the rate at which information is exchanged between stakeholders.  A faster exchange of information can benefit businesses as they are able to react quickly to changes.
  • 37. SWOT ANALYSIS
  • 38. SWOT ANALYSIS
  • 39. Competitors -I SOAPS HUL Competitors Lux Santoor,Chandrika Rexona Cinthol, Mysore Sandal Breeze Lifebuoy Pears Dove Godrej no. 1, Nirma Dettol Santoor, Camay Margo Hamam
  • 40. Competitors -II HAIR CARE HUL Competitors Sunsilk Pantene Clinic Plus Head & Shoulders Dove L’Oreal, Garnier
  • 41. Competitors -III ORAL CARE HUL Pepsodent Close Up Competitors Colgate Meswak Dabur Red Anchor
  • 42. Competitors -IV COSMETICS HUL Lakme Ponds Competitors Revlon  Maybelline L’Oreal Nivea Charmise
  • 43. Competitors -V LAUNDRY HUL Competitors Surf Excel Ariel Wheel Nirma Rin Tide
  • 44. MARKET SHARE OF HUL IN FMCG SECTOR
  • 45. MAKETING STRATEGIES  Distribution network(direct selling)  Brand extension strategy  Line extension strategy  Repositioning strategy  Promotional strategy-ads(Rs700-800 cr)  Segmentation strategy – (Differentiated marketing)  Premium brand  Affordable brand  Innovation strategy-introduction of sachet in shampoo  Customer driven strategy
  • 46. HLL AD
  • 47. CONCLUSION HUL has given us “LEADERSHIP IN VUCA WORLD” concept Which states the various mega trends, And how companies can win in the VUCA WORLD and has rightly followed all that they have stated HUL’s MAIN STRATEGY “THINK LOCAL, ACT GLOBAL”