•HEWLWETT-PACKARD or HP is an
American multinational information
•The company was founded in a one-car
garage in Palo Alto by Hewlett and Dave
Packard on January 1, 1939.
•Its headquartered in Palo
A car garage in Palo
alto where HP began.
Founders of HP
•Dave Packard and Bill Hewlett
formalize their partnership on
•Hewlett and Packard graduated
with degrees in electrical
engineering from Stanford
university in 1935.
•Their first financial successful
product was a precision audio
•Hewlett – Packard started with an initial capital investment of us$538.
•Hp incorporated on august 18,1947 and went to public on November
•From 1940s until well into the 1990s the company concentrated
on making electronic test equipment.
•In 1970s the HP 3000 was an advanced stack-based design for a
business computing server, later redesigned with RISC
•In 1980s HP introduced both inkjet and laser printers for the
•In 1990s,HP expanded their computer product line which
initially has been targeted at university,research,and business
users to reach consumers.
•In 2000s HP released the DV 1000 series including the HP
Pavilion dv 1658 and 1040 two years later in may .
s of HP
3000 Hanover Street
Palo Alto, CA
Phone: (+1) 650-857-1501Fax: (+1)
"To view change in the
market as an opportunity
to grow; to use our profits
and our ability to develop
and produce innovative
products, services and
solutions that satisfy
products, services and
solutions of the highest
quality and deliver more
value to our customers
that earns their respect
•Hp strives to be an economic, intellectual and social asset.
•Earning customer loyalty and respect by providing the
highest quality and value.
•Market leader ship by developing useful and innovative
products services and solutions.
•Uncompromising integrity by being open honest and direct
in our dealings.
•Hp is slimming down to flex its muscle in big data, cloud
computing and security.
•Hp provides one of the tech worlds most comprehensive
portfolios of hardware, software and services.
•Its worlds largest provider of PCs.
•Hp generates software sales through enterprise IT
managament,data management, business intelligence, and carrier
•The 75-years-old company which serves customers worldwide
as part of its turnaround strategy.
• Hp manages over 200 data centres
,380,000 services,5.4 million
desktops, and 17 millions IP addresses.
•It handles over 68 million credit card
accounts and process 3.5 billion
•Hp supports the top 200 banks and
more than 130 of the worlds major
•Hp ships more than 1 million printers
per week and 48 million pc units
•Product Strategy:-HP’s strategy is to focus
around solving problems, from consumers to
enterprises. Through their products they help
customers complete tasks, and they make their
•Pricing Strategy:- HP’s goal is to provide
costumers with high end merchandise at a
reasonable price. They have a variety of products
at different prices to benefit their customers needs.
•Promotion:- HP uses their website and
commercials to communicate with their customers
in order to let them know about the products that
they have including special offers which they have
•Place :-HP sells their product just about
anywhere where electronics are sold like best
•one of the toughest recruitment process in
the IT industry.
•The major recruitment process is
outstanding to Merit Trac Assessment .
•There are nearly 3,25,000 employees
presently working in this MNC.
•First company to introduce work from
Hp is a sustaining company that has a very strong
revenue :us$126.0333 billion
Hp is listed in Greenpeace's guide to greener electronic
that ranks electronics manufactures according to their
•Hong Kong – HP caring for the community.
•India – HP helps remote villagers in southern India access
• Hewlett-Packard operate in more than 170
• multinational firms can be majorly impacted by
governments, who impose regulations.
• within the mobile technology industry economic
factors to be considered are the rate of
inflation, the disposable income consumers ,as
well as levels of unemployment.
• Consumer attitudes changing can influence firm strategies with some
products becoming less fashionable, the mobile technology industry
must become sensitive to changing trends.
• the mobile techology industry is a fast moving with the
pace increasing .
•This is true in this industry with new technology software
• Expand services and
• Increasing demand of
cloud based services
• Acquisition of more
Slowing growth rate
of the pc market
• Integrates security solutions that address your
business and compliance needs allows the right
people to access appropriate information and
• Create the opportunity for rapid growth and
enable organization to compete more
successfully in the marketplace.