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  • Ghh
  • Marketing

    1. 1. PROJECT Marketing
    2. 2. MEANING OF MARKET <ul><li>Market is a place where buyer and seller exchange the goods & services in terms of money. </li></ul><ul><li>MARKETING </li></ul><ul><li>Marketing is the process planning pricing promotion & distribution of ideas, goods & services to create exchanges that satisfy individual and organizational objectives. </li></ul>
    3. 3. BASIC NEEDS OF ORGANIZATION <ul><li>* It must truly believe in the customer’s importance. </li></ul><ul><li>* Marketing efforts must be integrated. </li></ul><ul><li>* Management must accept the assumption that profit goals will be reached through satisfied customers. </li></ul>
    4. 4. EXCHANGE PROCESS <ul><ul><li>A central part of marketing is exchange. A product is anything </li></ul></ul><ul><li>customers will exchange something of value for, usually because it satisfies a need or a want. </li></ul>PRODUCT Goods or Physical items Services or Activities Ideas or Concepts
    5. 5. ERA’s <ul><li>Production era </li></ul><ul><li>The industrial revolution of the eighteenth centaury was the beginning of the production era, which lasted until the late 1920s. During the period, companies focused on the manufacturing process. </li></ul><ul><li>Sales era </li></ul><ul><li>The period from approximately 1930s to 1950 during which companies focused on promoting and distributing their products. </li></ul><ul><li>Marketing era </li></ul><ul><li>The period that began in the 1950s and continues today, during which company formed marketing departments, began to pay attention to customer wants and needs. </li></ul>
    6. 6. Revolution of Marketing <ul><li>1950 Present </li></ul><ul><li>Industrial </li></ul><ul><li>Revolution </li></ul>1930 Production Era Sales Era Marketing Era
    7. 7. MARKETING MIX <ul><li>Marketing mix is a set of four elements: product, price, distribution, and promotion. </li></ul><ul><li>Product </li></ul><ul><li>Products are integral to the exchange process, without them, there is no Marketing. </li></ul><ul><li>Price </li></ul><ul><li>It is the value, usually in monetary terms, that sellers ask for in exchange for the products they are offering. </li></ul><ul><li>Distribution </li></ul><ul><li>It is the process of moving products from the producer to the consumer, which may involve several steps and the participation of multiple. </li></ul><ul><li>Promotion </li></ul><ul><li>It includes a variety of techniques, including Advertising, sales promotion, Personal Selling, that are used to communicate with customers and potential customers. </li></ul>
    8. 8. THE MARKETING MIX <ul><li>External Forces </li></ul><ul><li>Competition Economics Regulation Technology </li></ul><ul><li>Nature Politics Society </li></ul>Product Promotion Distribution Price The Marketing Mix MARKETER CUSTOMER
    9. 9. FUNCTIONS OF MARKETING <ul><li>Arrangement of Finance </li></ul><ul><li>Risk-Bearing </li></ul><ul><li>Collection of market information. </li></ul><ul><li>Storage </li></ul><ul><li>Transportation </li></ul><ul><li>Product Planning and developments </li></ul><ul><li>Standardization and Gradation </li></ul><ul><li>Purchases and Collection </li></ul><ul><li>Sales </li></ul>Auxiliary functions Physical Distribution Functions Merchandizing Functions
    10. 10. IMPORTANCE OF MARKETING <ul><li>Balanced growth of country </li></ul><ul><li>Development of Banking and insurance industries </li></ul><ul><li>Industrial Progress </li></ul><ul><li>Helpful in Business Planning </li></ul><ul><li>Increase in the Profit </li></ul><ul><li>Helpful in Communication between Society and Business </li></ul><ul><li>Standard of Living </li></ul><ul><li>Increasing Employment Opportunities </li></ul><ul><li>Increase in National Income </li></ul>Indian Economy Company Society
    11. 11. MARKETING CONCEPTS <ul><li>The Exchange Concept. </li></ul><ul><li>The Production Concept. </li></ul><ul><li>The Product Concept. </li></ul><ul><li>The Selling Concept. </li></ul><ul><li>The Marketing Concept. </li></ul><ul><li>The Societal Marketing Concept. </li></ul>
    12. 12. MARKETING MYOPIA <ul><li>Marketing Myopia means a crooked perception of marketing. A short sightedness </li></ul><ul><li>about business executive attention to production or product or selling aspect at the </li></ul><ul><li>cost of the customer and his actual needs, creates this myopia. The manufacturer </li></ul><ul><li>thinking that his product is best and no competitor can send in front of his product. </li></ul><ul><li>Which leads to failure in the market place. </li></ul>
    13. 13. SELLING Vs MARKETING <ul><li>Starting Focus Means Objectives </li></ul><ul><li>Point </li></ul><ul><li>Selling Factory Product Selling & Profits through </li></ul><ul><li>concept Promotion sale volume </li></ul><ul><li>Marketing Target Customer Integrated Profit through </li></ul><ul><li>Concept Market Needs marketing customer </li></ul><ul><li>satisfaction </li></ul>
    14. 14. FOUR PILLARS OF MARKETING CONCEPT <ul><li>Target market </li></ul><ul><li>Customer needs </li></ul><ul><li>Integrated marketing </li></ul><ul><li>Profitability </li></ul>
    15. 15. INTEGRATED MARKETING HRD Legal Finance Purchase Production Marketing Customer
    16. 16. DIFFERENCE BETWEEN OLD & NEW CONCEPTS OF MARKETING <ul><li>Old Concept </li></ul><ul><li>Modern </li></ul><ul><li>Concept </li></ul>Discovery of Consumer needs Production of goods & services Creation of Demand Sales After Sale Service Profit through Customer satisfaction Goods & Services Sales Profit through Sales
    17. 17. IMPACT OF MODERN CONCEPT OF MARKETING <ul><li>Helpful in product Development </li></ul><ul><li>More Social Satisfaction </li></ul><ul><li>Impact towards national economy </li></ul>
    18. 18. <ul><li>THANK YOU </li></ul>