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Transcript

  • 1. PROJECT Marketing
  • 2. MEANING OF MARKET
    • Market is a place where buyer and seller exchange the goods & services in terms of money.
    • MARKETING
    • Marketing is the process planning pricing promotion & distribution of ideas, goods & services to create exchanges that satisfy individual and organizational objectives.
  • 3. BASIC NEEDS OF ORGANIZATION
    • * It must truly believe in the customer’s importance.
    • * Marketing efforts must be integrated.
    • * Management must accept the assumption that profit goals will be reached through satisfied customers.
  • 4. EXCHANGE PROCESS
      • A central part of marketing is exchange. A product is anything
    • customers will exchange something of value for, usually because it satisfies a need or a want.
    PRODUCT Goods or Physical items Services or Activities Ideas or Concepts
  • 5. ERA’s
    • Production era
    • The industrial revolution of the eighteenth centaury was the beginning of the production era, which lasted until the late 1920s. During the period, companies focused on the manufacturing process.
    • Sales era
    • The period from approximately 1930s to 1950 during which companies focused on promoting and distributing their products.
    • Marketing era
    • The period that began in the 1950s and continues today, during which company formed marketing departments, began to pay attention to customer wants and needs.
  • 6. Revolution of Marketing
    • 1950 Present
    • Industrial
    • Revolution
    1930 Production Era Sales Era Marketing Era
  • 7. MARKETING MIX
    • Marketing mix is a set of four elements: product, price, distribution, and promotion.
    • Product
    • Products are integral to the exchange process, without them, there is no Marketing.
    • Price
    • It is the value, usually in monetary terms, that sellers ask for in exchange for the products they are offering.
    • Distribution
    • It is the process of moving products from the producer to the consumer, which may involve several steps and the participation of multiple.
    • Promotion
    • It includes a variety of techniques, including Advertising, sales promotion, Personal Selling, that are used to communicate with customers and potential customers.
  • 8. THE MARKETING MIX
    • External Forces
    • Competition Economics Regulation Technology
    • Nature Politics Society
    Product Promotion Distribution Price The Marketing Mix MARKETER CUSTOMER
  • 9. FUNCTIONS OF MARKETING
    • Arrangement of Finance
    • Risk-Bearing
    • Collection of market information.
    • Storage
    • Transportation
    • Product Planning and developments
    • Standardization and Gradation
    • Purchases and Collection
    • Sales
    Auxiliary functions Physical Distribution Functions Merchandizing Functions
  • 10. IMPORTANCE OF MARKETING
    • Balanced growth of country
    • Development of Banking and insurance industries
    • Industrial Progress
    • Helpful in Business Planning
    • Increase in the Profit
    • Helpful in Communication between Society and Business
    • Standard of Living
    • Increasing Employment Opportunities
    • Increase in National Income
    Indian Economy Company Society
  • 11. MARKETING CONCEPTS
    • The Exchange Concept.
    • The Production Concept.
    • The Product Concept.
    • The Selling Concept.
    • The Marketing Concept.
    • The Societal Marketing Concept.
  • 12. MARKETING MYOPIA
    • Marketing Myopia means a crooked perception of marketing. A short sightedness
    • about business executive attention to production or product or selling aspect at the
    • cost of the customer and his actual needs, creates this myopia. The manufacturer
    • thinking that his product is best and no competitor can send in front of his product.
    • Which leads to failure in the market place.
  • 13. SELLING Vs MARKETING
    • Starting Focus Means Objectives
    • Point
    • Selling Factory Product Selling & Profits through
    • concept Promotion sale volume
    • Marketing Target Customer Integrated Profit through
    • Concept Market Needs marketing customer
    • satisfaction
  • 14. FOUR PILLARS OF MARKETING CONCEPT
    • Target market
    • Customer needs
    • Integrated marketing
    • Profitability
  • 15. INTEGRATED MARKETING HRD Legal Finance Purchase Production Marketing Customer
  • 16. DIFFERENCE BETWEEN OLD & NEW CONCEPTS OF MARKETING
    • Old Concept
    • Modern
    • Concept
    Discovery of Consumer needs Production of goods & services Creation of Demand Sales After Sale Service Profit through Customer satisfaction Goods & Services Sales Profit through Sales
  • 17. IMPACT OF MODERN CONCEPT OF MARKETING
    • Helpful in product Development
    • More Social Satisfaction
    • Impact towards national economy
  • 18.
    • THANK YOU