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Marketing

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    • 1. PROJECT Marketing
    • 2. MEANING OF MARKET
      • Market is a place where buyer and seller exchange the goods & services in terms of money.
      • MARKETING
      • Marketing is the process planning pricing promotion & distribution of ideas, goods & services to create exchanges that satisfy individual and organizational objectives.
    • 3. BASIC NEEDS OF ORGANIZATION
      • * It must truly believe in the customer’s importance.
      • * Marketing efforts must be integrated.
      • * Management must accept the assumption that profit goals will be reached through satisfied customers.
    • 4. EXCHANGE PROCESS
        • A central part of marketing is exchange. A product is anything
      • customers will exchange something of value for, usually because it satisfies a need or a want.
      PRODUCT Goods or Physical items Services or Activities Ideas or Concepts
    • 5. ERA’s
      • Production era
      • The industrial revolution of the eighteenth centaury was the beginning of the production era, which lasted until the late 1920s. During the period, companies focused on the manufacturing process.
      • Sales era
      • The period from approximately 1930s to 1950 during which companies focused on promoting and distributing their products.
      • Marketing era
      • The period that began in the 1950s and continues today, during which company formed marketing departments, began to pay attention to customer wants and needs.
    • 6. Revolution of Marketing
      • 1950 Present
      • Industrial
      • Revolution
      1930 Production Era Sales Era Marketing Era
    • 7. MARKETING MIX
      • Marketing mix is a set of four elements: product, price, distribution, and promotion.
      • Product
      • Products are integral to the exchange process, without them, there is no Marketing.
      • Price
      • It is the value, usually in monetary terms, that sellers ask for in exchange for the products they are offering.
      • Distribution
      • It is the process of moving products from the producer to the consumer, which may involve several steps and the participation of multiple.
      • Promotion
      • It includes a variety of techniques, including Advertising, sales promotion, Personal Selling, that are used to communicate with customers and potential customers.
    • 8. THE MARKETING MIX
      • External Forces
      • Competition Economics Regulation Technology
      • Nature Politics Society
      Product Promotion Distribution Price The Marketing Mix MARKETER CUSTOMER
    • 9. FUNCTIONS OF MARKETING
      • Arrangement of Finance
      • Risk-Bearing
      • Collection of market information.
      • Storage
      • Transportation
      • Product Planning and developments
      • Standardization and Gradation
      • Purchases and Collection
      • Sales
      Auxiliary functions Physical Distribution Functions Merchandizing Functions
    • 10. IMPORTANCE OF MARKETING
      • Balanced growth of country
      • Development of Banking and insurance industries
      • Industrial Progress
      • Helpful in Business Planning
      • Increase in the Profit
      • Helpful in Communication between Society and Business
      • Standard of Living
      • Increasing Employment Opportunities
      • Increase in National Income
      Indian Economy Company Society
    • 11. MARKETING CONCEPTS
      • The Exchange Concept.
      • The Production Concept.
      • The Product Concept.
      • The Selling Concept.
      • The Marketing Concept.
      • The Societal Marketing Concept.
    • 12. MARKETING MYOPIA
      • Marketing Myopia means a crooked perception of marketing. A short sightedness
      • about business executive attention to production or product or selling aspect at the
      • cost of the customer and his actual needs, creates this myopia. The manufacturer
      • thinking that his product is best and no competitor can send in front of his product.
      • Which leads to failure in the market place.
    • 13. SELLING Vs MARKETING
      • Starting Focus Means Objectives
      • Point
      • Selling Factory Product Selling & Profits through
      • concept Promotion sale volume
      • Marketing Target Customer Integrated Profit through
      • Concept Market Needs marketing customer
      • satisfaction
    • 14. FOUR PILLARS OF MARKETING CONCEPT
      • Target market
      • Customer needs
      • Integrated marketing
      • Profitability
    • 15. INTEGRATED MARKETING HRD Legal Finance Purchase Production Marketing Customer
    • 16. DIFFERENCE BETWEEN OLD & NEW CONCEPTS OF MARKETING
      • Old Concept
      • Modern
      • Concept
      Discovery of Consumer needs Production of goods & services Creation of Demand Sales After Sale Service Profit through Customer satisfaction Goods & Services Sales Profit through Sales
    • 17. IMPACT OF MODERN CONCEPT OF MARKETING
      • Helpful in product Development
      • More Social Satisfaction
      • Impact towards national economy
    • 18.
      • THANK YOU