Utah Valley University Presentation
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Utah Valley University Presentation

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A presentation given to digital media students at Utah Valley University, covering Content Marketing, SEO, Social Media Marketing, and Analytics.

A presentation given to digital media students at Utah Valley University, covering Content Marketing, SEO, Social Media Marketing, and Analytics.

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Utah Valley University Presentation Utah Valley University Presentation Presentation Transcript

  • @97thFloor@SaunderSchroed slideshare.net/97thfloor/
  • intro
  • Squints
  • unpredictable
  • you could be pushed out of sight
  • and your data could disappear overnight
  • quality
  • four e’s (of content) entertain, educate, engage, elevate
  • three c’s (of content) entertain, educate, engage, elevate
  • YouTube
  • video youtube.com/watch?v=gd2aNEHKj1o&noredirect=1
  • entertain
  • alright, let me break it down to you right quick
  • creation staged ! ! edited footage to look like a security camera ! ! and added that nice Vivint logo
  • check list entertain, educate, engage, elevate
  • educate + engage
  • mystery = educate + engagement
  • educate + engagement sharing stories, life lessons… …experiences, wisdom on wisdom (for content)
  • educate + engagement (for brand)
  • check list entertain, educate, engage, elevate
  • elevate
  • results 1,000,000 YouTube views in less than a week ! 21,000+ facebook shares ! 56,000+ embeds, mentions, and links ! 2.5 million+ aggregated views ! 4,000 aggregated comments ! 50,000+ social shares
  • repurpose what’s cool about this, besides an additional 200k+ views? …user submitted
  • brand mentions
  • averaged 15-20 brand mentions per day brand mentions = opportunity
  • results what would SQUINTS do no short cuts
  • check list entertain, educate, engage, elevate
  • social postcards
  • social post cards
  • social shares
  • optimized for twitter
  • optimized for facebook (opengraph)
  • referral traffic
  • 103 followers 3,770 followers increased pinterest followers
  • BuzzFeed
  • Buzzfeed stats last month…
  • buzzfeed article
  • social card in slides
  • shares on article
  • We’ve seen around 10% of total views as referral traffic 10% of 370,000 = 37,000 views traffic to article
  • Slideshare
  • repurpose
  • slideshare
  • do it again
  • slideshare
  • BuzzFeed post Placement within post buzzfeed
  • referral traffic
  • interactives
  • jonnegroni.com/2013/07/11/the-pixar-theory/ awesome theory ! Problem: took 2 1/2 to 3 hours to understand
  • PixarTheory.com
  • be SQUINTS + = squints MARRIED wendy…and HAD 9 kids
  • which equals = at least 9 great nights for squints
  • end @SaunderSchroed saunder@97thFloor.com @97thFloor