0
@97thFloor@SaunderSchroed slideshare.net/97thfloor/
intro
Squints
unpredictable
you could be pushed out of sight
and your data could disappear overnight
quality
four e’s (of content)
entertain, educate, engage, elevate
three c’s (of content)
entertain, educate, engage, elevate
YouTube
video
youtube.com/watch?v=gd2aNEHKj1o&noredirect=1
entertain
alright, let me break it down to you right quick
creation
staged
!
!
edited footage to look like a
security camera
!
!
and added that nice Vivint logo
check list
entertain, educate, engage, elevate
educate + engage
mystery = educate + engagement
educate + engagement
sharing stories,
life lessons…
…experiences,
wisdom on
wisdom
(for content)
educate + engagement
(for brand)
check list
entertain, educate, engage, elevate
elevate
results
1,000,000 YouTube views in less than a week
!
21,000+ facebook shares
!
56,000+ embeds, mentions, and links
!
2.5 ...
repurpose
what’s cool about this,
besides an additional
200k+ views?
…user submitted
brand mentions
averaged 15-20 brand mentions per day
brand mentions = opportunity
results
what would SQUINTS do
no short cuts
check list
entertain, educate, engage, elevate
social postcards
social post cards
social shares
optimized for twitter
optimized for facebook (opengraph)
referral traffic
103 followers 3,770 followers
increased pinterest followers
BuzzFeed
Buzzfeed stats last month…
buzzfeed article
social card in slides
shares on article
We’ve seen around 10% of total views as referral traffic
10% of 370,000 = 37,000 views
traffic to article
Slideshare
repurpose
slideshare
do it again
slideshare
BuzzFeed post
Placement within post
buzzfeed
referral traffic
interactives
jonnegroni.com/2013/07/11/the-pixar-theory/
awesome theory
!
Problem:
took 2 1/2 to 3 hours to understand
PixarTheory.com
be SQUINTS
+
=
squints MARRIED wendy…and HAD 9 kids
which equals
=
at least 9 great nights for
squints
end
@SaunderSchroed
saunder@97thFloor.com
@97thFloor
Utah Valley University Presentation
Utah Valley University Presentation
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Utah Valley University Presentation

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A presentation given to digital media students at Utah Valley University, covering Content Marketing, SEO, Social Media Marketing, and Analytics.

Published in: Marketing
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Transcript of "Utah Valley University Presentation"

  1. 1. @97thFloor@SaunderSchroed slideshare.net/97thfloor/
  2. 2. intro
  3. 3. Squints
  4. 4. unpredictable
  5. 5. you could be pushed out of sight
  6. 6. and your data could disappear overnight
  7. 7. quality
  8. 8. four e’s (of content) entertain, educate, engage, elevate
  9. 9. three c’s (of content) entertain, educate, engage, elevate
  10. 10. YouTube
  11. 11. video youtube.com/watch?v=gd2aNEHKj1o&noredirect=1
  12. 12. entertain
  13. 13. alright, let me break it down to you right quick
  14. 14. creation staged ! ! edited footage to look like a security camera ! ! and added that nice Vivint logo
  15. 15. check list entertain, educate, engage, elevate
  16. 16. educate + engage
  17. 17. mystery = educate + engagement
  18. 18. educate + engagement sharing stories, life lessons… …experiences, wisdom on wisdom (for content)
  19. 19. educate + engagement (for brand)
  20. 20. check list entertain, educate, engage, elevate
  21. 21. elevate
  22. 22. results 1,000,000 YouTube views in less than a week ! 21,000+ facebook shares ! 56,000+ embeds, mentions, and links ! 2.5 million+ aggregated views ! 4,000 aggregated comments ! 50,000+ social shares
  23. 23. repurpose what’s cool about this, besides an additional 200k+ views? …user submitted
  24. 24. brand mentions
  25. 25. averaged 15-20 brand mentions per day brand mentions = opportunity
  26. 26. results what would SQUINTS do no short cuts
  27. 27. check list entertain, educate, engage, elevate
  28. 28. social postcards
  29. 29. social post cards
  30. 30. social shares
  31. 31. optimized for twitter
  32. 32. optimized for facebook (opengraph)
  33. 33. referral traffic
  34. 34. 103 followers 3,770 followers increased pinterest followers
  35. 35. BuzzFeed
  36. 36. Buzzfeed stats last month…
  37. 37. buzzfeed article
  38. 38. social card in slides
  39. 39. shares on article
  40. 40. We’ve seen around 10% of total views as referral traffic 10% of 370,000 = 37,000 views traffic to article
  41. 41. Slideshare
  42. 42. repurpose
  43. 43. slideshare
  44. 44. do it again
  45. 45. slideshare
  46. 46. BuzzFeed post Placement within post buzzfeed
  47. 47. referral traffic
  48. 48. interactives
  49. 49. jonnegroni.com/2013/07/11/the-pixar-theory/ awesome theory ! Problem: took 2 1/2 to 3 hours to understand
  50. 50. PixarTheory.com
  51. 51. be SQUINTS + = squints MARRIED wendy…and HAD 9 kids
  52. 52. which equals = at least 9 great nights for squints
  53. 53. end @SaunderSchroed saunder@97thFloor.com @97thFloor
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