Utah Valley University Presentation

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A presentation given to digital media students at Utah Valley University, covering Content Marketing, SEO, Social Media Marketing, and Analytics.

A presentation given to digital media students at Utah Valley University, covering Content Marketing, SEO, Social Media Marketing, and Analytics.

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  • 1. @97thFloor@SaunderSchroed slideshare.net/97thfloor/
  • 2. intro
  • 3. Squints
  • 4. unpredictable
  • 5. you could be pushed out of sight
  • 6. and your data could disappear overnight
  • 7. quality
  • 8. four e’s (of content) entertain, educate, engage, elevate
  • 9. three c’s (of content) entertain, educate, engage, elevate
  • 10. YouTube
  • 11. video youtube.com/watch?v=gd2aNEHKj1o&noredirect=1
  • 12. entertain
  • 13. alright, let me break it down to you right quick
  • 14. creation staged ! ! edited footage to look like a security camera ! ! and added that nice Vivint logo
  • 15. check list entertain, educate, engage, elevate
  • 16. educate + engage
  • 17. mystery = educate + engagement
  • 18. educate + engagement sharing stories, life lessons… …experiences, wisdom on wisdom (for content)
  • 19. educate + engagement (for brand)
  • 20. check list entertain, educate, engage, elevate
  • 21. elevate
  • 22. results 1,000,000 YouTube views in less than a week ! 21,000+ facebook shares ! 56,000+ embeds, mentions, and links ! 2.5 million+ aggregated views ! 4,000 aggregated comments ! 50,000+ social shares
  • 23. repurpose what’s cool about this, besides an additional 200k+ views? …user submitted
  • 24. brand mentions
  • 25. averaged 15-20 brand mentions per day brand mentions = opportunity
  • 26. results what would SQUINTS do no short cuts
  • 27. check list entertain, educate, engage, elevate
  • 28. social postcards
  • 29. social post cards
  • 30. social shares
  • 31. optimized for twitter
  • 32. optimized for facebook (opengraph)
  • 33. referral traffic
  • 34. 103 followers 3,770 followers increased pinterest followers
  • 35. BuzzFeed
  • 36. Buzzfeed stats last month…
  • 37. buzzfeed article
  • 38. social card in slides
  • 39. shares on article
  • 40. We’ve seen around 10% of total views as referral traffic 10% of 370,000 = 37,000 views traffic to article
  • 41. Slideshare
  • 42. repurpose
  • 43. slideshare
  • 44. do it again
  • 45. slideshare
  • 46. BuzzFeed post Placement within post buzzfeed
  • 47. referral traffic
  • 48. interactives
  • 49. jonnegroni.com/2013/07/11/the-pixar-theory/ awesome theory ! Problem: took 2 1/2 to 3 hours to understand
  • 50. PixarTheory.com
  • 51. be SQUINTS + = squints MARRIED wendy…and HAD 9 kids
  • 52. which equals = at least 9 great nights for squints
  • 53. end @SaunderSchroed saunder@97thFloor.com @97thFloor