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Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
Utah Valley University Presentation
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Utah Valley University Presentation

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A presentation given to digital media students at Utah Valley University, covering Content Marketing, SEO, Social Media Marketing, and Analytics.

A presentation given to digital media students at Utah Valley University, covering Content Marketing, SEO, Social Media Marketing, and Analytics.

Published in: Marketing
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Transcript

  • 1. @97thFloor@SaunderSchroed slideshare.net/97thfloor/
  • 2. intro
  • 3. Squints
  • 4. unpredictable
  • 5. you could be pushed out of sight
  • 6. and your data could disappear overnight
  • 7. quality
  • 8. four e’s (of content) entertain, educate, engage, elevate
  • 9. three c’s (of content) entertain, educate, engage, elevate
  • 10. YouTube
  • 11. video youtube.com/watch?v=gd2aNEHKj1o&noredirect=1
  • 12. entertain
  • 13. alright, let me break it down to you right quick
  • 14. creation staged ! ! edited footage to look like a security camera ! ! and added that nice Vivint logo
  • 15. check list entertain, educate, engage, elevate
  • 16. educate + engage
  • 17. mystery = educate + engagement
  • 18. educate + engagement sharing stories, life lessons… …experiences, wisdom on wisdom (for content)
  • 19. educate + engagement (for brand)
  • 20. check list entertain, educate, engage, elevate
  • 21. elevate
  • 22. results 1,000,000 YouTube views in less than a week ! 21,000+ facebook shares ! 56,000+ embeds, mentions, and links ! 2.5 million+ aggregated views ! 4,000 aggregated comments ! 50,000+ social shares
  • 23. repurpose what’s cool about this, besides an additional 200k+ views? …user submitted
  • 24. brand mentions
  • 25. averaged 15-20 brand mentions per day brand mentions = opportunity
  • 26. results what would SQUINTS do no short cuts
  • 27. check list entertain, educate, engage, elevate
  • 28. social postcards
  • 29. social post cards
  • 30. social shares
  • 31. optimized for twitter
  • 32. optimized for facebook (opengraph)
  • 33. referral traffic
  • 34. 103 followers 3,770 followers increased pinterest followers
  • 35. BuzzFeed
  • 36. Buzzfeed stats last month…
  • 37. buzzfeed article
  • 38. social card in slides
  • 39. shares on article
  • 40. We’ve seen around 10% of total views as referral traffic 10% of 370,000 = 37,000 views traffic to article
  • 41. Slideshare
  • 42. repurpose
  • 43. slideshare
  • 44. do it again
  • 45. slideshare
  • 46. BuzzFeed post Placement within post buzzfeed
  • 47. referral traffic
  • 48. interactives
  • 49. jonnegroni.com/2013/07/11/the-pixar-theory/ awesome theory ! Problem: took 2 1/2 to 3 hours to understand
  • 50. PixarTheory.com
  • 51. be SQUINTS + = squints MARRIED wendy…and HAD 9 kids
  • 52. which equals = at least 9 great nights for squints
  • 53. end @SaunderSchroed saunder@97thFloor.com @97thFloor

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