0
Making the Sale ThroughSocial Ecommerce Sites       http://bit.ly/SMX-Social-Pinterest       Chris Bennett            @ ch...
most popular categories* http://www.repinly.com/stats.aspx   @ chrisbennett                                              2
most popular categories   * http://www.repinly.com/stats.aspx* try to make content that is multi category   @ chrisbennett...
DIY & crafts                                       People                                       Photography               ...
the best social traffic since... ever                                                5                                    ...
traditional infographics get no love on                                     @ chrisbennettPinterest
incorrectly sized graphic                            @ chrisbennett
???only 3k in traffic??                       @ chrisbennett
< 5,000 pixelsmake them have to go to your website                                  @ chrisbennett
Pinterest eats it up!http://socialsiteexplorer.com/search/11160   @ chrisbennett
right size. right traffic.                             @ chrisbennett
DIY & how to’s have shown the most success                                  @ chrisbennett
anyone could make this in 5 minshttp://iwastesomuchtime.com/on/?i=16814
anyone could make this in 5 minshttp://iwastesomuchtime.com/on/?i=16814                                          @ chrisbe...
push 2-3 times per day during peak hours                                  @ chrisbennett
the key to successful, visual content                                    @ chrisbennett
stop thinking “linkbait”http://selnd.com/SEL-linkbait   @ chrisbennett
18
Launched 5 Days Ago                  over                 1,300               Subscribers Created Lead in image w/ call to...
20
@ chrisbennett        21
22
Created an image that tweaked the samecontent for the Holidays!http://kisstixx.com/the-science-of-kissing/   @ chrisbennet...
large titleeasy toread steps              get your format right                                      @ chrisbennett
40k repins – over 80k uniques                                @ chrisbennett
26
Branded in theGraphic                 27
28
Pin it to Win ItNeed big followingLeverage FB & Twitter                        29
30
@ chrisbennett        31
@ chrisbennett        32
*TIP* If you have a related blogyou are more likely to be    added.           no social site will grow your reach as quick...
34
call to actionhttp://www.dropdowndeals.com/blog/diy-starbucks-holiday-drinks/   35                                        ...
@ chrisbennett        36
37
social sharing home runhttp://socialsiteexplorer.com/search/11136   @ chrisbennett
1 ST piece             @ chrisbennett
2 nd & 3 rd             2 nd & 3 rd              pieces              piecessocial traffic that converts                   ...
10                               10                             days!!                             days!!increased growth ...
SEO for Pinterest: Pin Ranked #1 for 3weeks brought over 500 new followers to                                  @ chrisbenn...
http://bit.ly/SMX-Social-PinterestChris Bennettchris@97thfloor.com@chrisbennett
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SMX Social - Making the Sale Through Social Ecommerce Sites: Pinterest

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Chris Bennett's presentation from SMX Social in Las Vegas 2012. Pinterest and social media tactics to generate traffic, branding and sales.

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  • Yes you should have an account and be active on a daily basis, repin other peoples content and pin images that are not on your site and that are complementary, but in terms of viral traffic you need to create images for the sole purpose of going viral within Pinterest.
  • Yes you should have an account and be active on a daily basis, repin other peoples content and pin images that are not on your site and that are complementary, but in terms of viral traffic you need to create images for the sole purpose of going viral within Pinterest.
  • This one did great cause we tapped into DIY/Weddings/Technology.
  • Make sure the images
  • Traditional Infographics don’t always work on Pinterest like they do on other social sites. Especially data heavy graphics.
  • Image size doesn’t have a lot to do with success, but it has everything to do with gaining traffic.
  • The last image had 36k Repins but only 3k traffic
  • We have found that 5,000 pixels long is a magic #. Pinterest resizes the width of images to fit the site but it does not resize the length. The reason we make them long is because the users cannot get all the info from the image until they click through to your site.
  • Walla!
  • Instead of 3k traffic like previous, we saw 246k visits. Much better.
  • DIY’s are gold
  • DIY’s are gold
  • DIY’s are gold
  • These are the best times submit your content on your accounts.
  • Nothing is more important than testing. If you don’t succeed at first, do not give up. We did not crack the code the first time.
  • Don’t think one dimensional, create useful content.
  • Title is everything, not just what it says, but how and what size.
  • We thought up that idea late at night, emailed some clients one said yes and BAM!
  • We saw that mason jars were going wild so we made 12 recipes.
  • BAM!
  • Pinterest Users Buy
  • They convert and the more contact they have with your site, the more likely that is.
  • A couple months later and your cranking.
  • Been testing Ranking Techniques for Search Results. This client went from 11 followers to 500 after 3 weeks of rankings.
  • Transcript of "SMX Social - Making the Sale Through Social Ecommerce Sites: Pinterest"

    1. 1. Making the Sale ThroughSocial Ecommerce Sites http://bit.ly/SMX-Social-Pinterest Chris Bennett @ chrisbennett 97thfloor.com @ 97thfloor
    2. 2. most popular categories* http://www.repinly.com/stats.aspx @ chrisbennett 2
    3. 3. most popular categories * http://www.repinly.com/stats.aspx* try to make content that is multi category @ chrisbennett 3
    4. 4. DIY & crafts People Photography Technology Weddingscreate them with multiple categories in mind http://socialsiteexplorer.com/search/11191 @ chrisbennett
    5. 5. the best social traffic since... ever 5 @ chrisbennett
    6. 6. traditional infographics get no love on @ chrisbennettPinterest
    7. 7. incorrectly sized graphic @ chrisbennett
    8. 8. ???only 3k in traffic?? @ chrisbennett
    9. 9. < 5,000 pixelsmake them have to go to your website @ chrisbennett
    10. 10. Pinterest eats it up!http://socialsiteexplorer.com/search/11160 @ chrisbennett
    11. 11. right size. right traffic. @ chrisbennett
    12. 12. DIY & how to’s have shown the most success @ chrisbennett
    13. 13. anyone could make this in 5 minshttp://iwastesomuchtime.com/on/?i=16814
    14. 14. anyone could make this in 5 minshttp://iwastesomuchtime.com/on/?i=16814 @ chrisbennett
    15. 15. push 2-3 times per day during peak hours @ chrisbennett
    16. 16. the key to successful, visual content @ chrisbennett
    17. 17. stop thinking “linkbait”http://selnd.com/SEL-linkbait @ chrisbennett
    18. 18. 18
    19. 19. Launched 5 Days Ago over 1,300 Subscribers Created Lead in image w/ call to action on it and hide it on the pagehttp://www.noomii.com/advent-calendar-2012/ @ chrisbennett 19http://socialsiteexplorer.com/search/11931
    20. 20. 20
    21. 21. @ chrisbennett 21
    22. 22. 22
    23. 23. Created an image that tweaked the samecontent for the Holidays!http://kisstixx.com/the-science-of-kissing/ @ chrisbennett 23
    24. 24. large titleeasy toread steps get your format right @ chrisbennett
    25. 25. 40k repins – over 80k uniques @ chrisbennett
    26. 26. 26
    27. 27. Branded in theGraphic 27
    28. 28. 28
    29. 29. Pin it to Win ItNeed big followingLeverage FB & Twitter 29
    30. 30. 30
    31. 31. @ chrisbennett 31
    32. 32. @ chrisbennett 32
    33. 33. *TIP* If you have a related blogyou are more likely to be added. no social site will grow your reach as quickly @ chrisbennett 33
    34. 34. 34
    35. 35. call to actionhttp://www.dropdowndeals.com/blog/diy-starbucks-holiday-drinks/ 35 @ chrisbennett
    36. 36. @ chrisbennett 36
    37. 37. 37
    38. 38. social sharing home runhttp://socialsiteexplorer.com/search/11136 @ chrisbennett
    39. 39. 1 ST piece @ chrisbennett
    40. 40. 2 nd & 3 rd 2 nd & 3 rd pieces piecessocial traffic that converts @ chrisbennett
    41. 41. 10 10 days!! days!!increased growth month-over-month @ chrisbennett
    42. 42. SEO for Pinterest: Pin Ranked #1 for 3weeks brought over 500 new followers to @ chrisbennettPinterest account
    43. 43. http://bit.ly/SMX-Social-PinterestChris Bennettchris@97thfloor.com@chrisbennett
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