SLC|SEM Sustainable Link Building
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SLC|SEM Sustainable Link Building

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SLC|SEM Sustainable Link Building SLC|SEM Sustainable Link Building Presentation Transcript

  • Jacob Parry @bocaj03 #VDLB Value Driven Link BuildingWednesday, April 17, 13
  • Coming to Provo @bocaj03 #VDLBWednesday, April 17, 13
  • DA: 92 DA: 84 DA: 79 DA: 87 DA: 98 DA: 73 @bocaj03 #VDLBWednesday, April 17, 13
  • Provo Buzz decided to take advantage of the local hype rather than just wait for the big announcement, they created timely content that people would relate to. They took a bold stance and became the only site on the web to predict Google Fiber in Provo and in return they got links from several high authority websites. @bocaj03 #VDLBWednesday, April 17, 13
  • Overview Value Repurposing Content Vanity Link Finding Tools @bocaj03 #VDLBWednesday, April 17, 13
  • @bocaj03 #VDLBWednesday, April 17, 13
  • What is the difference? @bocaj03 #VDLBWednesday, April 17, 13
  • Repurposing Content Benefits Increase # of back links Increase visibility Get more milage out of your content ideas Appeal to a larger audience @bocaj03 #VDLBWednesday, April 17, 13
  • Repurposing Content Example #1 Infographic @bocaj03 #VDLBWednesday, April 17, 13
  • Repurposing Content Infographic Slideshare = @bocaj03 #VDLBWednesday, April 17, 13
  • Repurposing Content Infographic Slideshare or = @bocaj03 #VDLBWednesday, April 17, 13
  • Repurposing Content Infographic Blog Post = @bocaj03 #VDLBWednesday, April 17, 13
  • Repurposing Content Break it up into Infographic smaller images = @bocaj03 #VDLBWednesday, April 17, 13
  • Repurposing Content Break it up into Infographic smaller images = @bocaj03 #VDLBWednesday, April 17, 13
  • Repurposing Content Video Infographic = 1,243,668 @bocaj03 #VDLBWednesday, April 17, 13
  • Repurposing Content Video Infographic = @bocaj03 #VDLBWednesday, April 17, 13
  • Repurposing Content Infographic Video = @bocaj03 #VDLBWednesday, April 17, 13
  • Repurposing Content @bocaj03 #VDLBWednesday, April 17, 13
  • Repurposing Content Example #2 Webinar @bocaj03 #VDLBWednesday, April 17, 13
  • Repurposing Content Webinar Audio Recording/Podcast = @bocaj03 #VDLBWednesday, April 17, 13
  • Repurposing Content Webinar Transcript = @bocaj03 #VDLBWednesday, April 17, 13
  • Repurposing Content Webinar Blog Post = @bocaj03 #VDLBWednesday, April 17, 13
  • Repurposing Content Webinar White Paper = @bocaj03 #VDLBWednesday, April 17, 13
  • Repurposing Content Webinar eBook = @bocaj03 #VDLBWednesday, April 17, 13
  • Get the idea? @bocaj03 #VDLBWednesday, April 17, 13
  • Vanity Example #1 Fan Art Tagxedo @bocaj03 #VDLBWednesday, April 17, 13
  • Vanity Example #1 SLC|SEM Fan Art Tagxedo @bocaj03 #VDLBWednesday, April 17, 13
  • Vanity Example #1 Social Outreach Building Relationships @bocaj03 #VDLBWednesday, April 17, 13
  • Vanity Example #2 Top Lists @bocaj03 #VDLBWednesday, April 17, 13
  • Vanity Example #2 Top Lists Top 11 Coolest Places to Work in Seattle Top 10 Coolest Places to Work in Boston @bocaj03 #VDLBWednesday, April 17, 13
  • Vanity Example #2 Top Lists @bocaj03 #VDLBWednesday, April 17, 13
  • Vanity Example #2 Top Lists https://www.enterasys.com/company/industry-news.aspx DA: 72 PR: 7 DmR: 5.69 @bocaj03 #VDLBWednesday, April 17, 13
  • Vanity Example #2 Top Lists http://synapse.com/newsroom/press/oc-tanner-11-coolest-companies-work-seattle DA: 46 PR: 5 DmR: 4.49 @bocaj03 #VDLBWednesday, April 17, 13
  • Link Finding Tools @bocaj03 #VDLBWednesday, April 17, 13
  • Link Finding Tools Reverse Image Search @bocaj03 #VDLBWednesday, April 17, 13
  • Link Finding Tools Reverse Image Search @bocaj03 #VDLBWednesday, April 17, 13
  • Link Finding Tools Reverse Image Search @bocaj03 #VDLBWednesday, April 17, 13
  • Link Finding Tools URL @bocaj03 #VDLBWednesday, April 17, 13
  • Link Finding Tools URL External @bocaj03 #VDLBWednesday, April 17, 13
  • Link Finding Tools URL External Links @bocaj03 #VDLBWednesday, April 17, 13
  • Link Finding Tools URL @bocaj03 #VDLBWednesday, April 17, 13
  • Link Finding Tools URL Links @bocaj03 #VDLBWednesday, April 17, 13
  • Link Finding Tools “employee recognition around the globe” @bocaj03 #VDLBWednesday, April 17, 13
  • Link Finding Tools “employee recognition around the globe” Mentions @bocaj03 #VDLBWednesday, April 17, 13
  • Link Finding Tools Site A? Why look for links? Site B? Site C? @bocaj03 #VDLBWednesday, April 17, 13
  • Remember... Repurposing Content Value Vanity Link Finding Tools @bocaj03 #VDLBWednesday, April 17, 13
  • Jacob Parry @bocaj03 #VDLB Value Driven Link BuildingWednesday, April 17, 13