SLC|SEM Sustainable Link Building

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SLC|SEM Sustainable Link Building

  1. 1. Jacob Parry @bocaj03 #VDLB Value Driven Link BuildingWednesday, April 17, 13
  2. 2. Coming to Provo @bocaj03 #VDLBWednesday, April 17, 13
  3. 3. DA: 92 DA: 84 DA: 79 DA: 87 DA: 98 DA: 73 @bocaj03 #VDLBWednesday, April 17, 13
  4. 4. Provo Buzz decided to take advantage of the local hype rather than just wait for the big announcement, they created timely content that people would relate to. They took a bold stance and became the only site on the web to predict Google Fiber in Provo and in return they got links from several high authority websites. @bocaj03 #VDLBWednesday, April 17, 13
  5. 5. Overview Value Repurposing Content Vanity Link Finding Tools @bocaj03 #VDLBWednesday, April 17, 13
  6. 6. @bocaj03 #VDLBWednesday, April 17, 13
  7. 7. What is the difference? @bocaj03 #VDLBWednesday, April 17, 13
  8. 8. Repurposing Content Benefits Increase # of back links Increase visibility Get more milage out of your content ideas Appeal to a larger audience @bocaj03 #VDLBWednesday, April 17, 13
  9. 9. Repurposing Content Example #1 Infographic @bocaj03 #VDLBWednesday, April 17, 13
  10. 10. Repurposing Content Infographic Slideshare = @bocaj03 #VDLBWednesday, April 17, 13
  11. 11. Repurposing Content Infographic Slideshare or = @bocaj03 #VDLBWednesday, April 17, 13
  12. 12. Repurposing Content Infographic Blog Post = @bocaj03 #VDLBWednesday, April 17, 13
  13. 13. Repurposing Content Break it up into Infographic smaller images = @bocaj03 #VDLBWednesday, April 17, 13
  14. 14. Repurposing Content Break it up into Infographic smaller images = @bocaj03 #VDLBWednesday, April 17, 13
  15. 15. Repurposing Content Video Infographic = 1,243,668 @bocaj03 #VDLBWednesday, April 17, 13
  16. 16. Repurposing Content Video Infographic = @bocaj03 #VDLBWednesday, April 17, 13
  17. 17. Repurposing Content Infographic Video = @bocaj03 #VDLBWednesday, April 17, 13
  18. 18. Repurposing Content @bocaj03 #VDLBWednesday, April 17, 13
  19. 19. Repurposing Content Example #2 Webinar @bocaj03 #VDLBWednesday, April 17, 13
  20. 20. Repurposing Content Webinar Audio Recording/Podcast = @bocaj03 #VDLBWednesday, April 17, 13
  21. 21. Repurposing Content Webinar Transcript = @bocaj03 #VDLBWednesday, April 17, 13
  22. 22. Repurposing Content Webinar Blog Post = @bocaj03 #VDLBWednesday, April 17, 13
  23. 23. Repurposing Content Webinar White Paper = @bocaj03 #VDLBWednesday, April 17, 13
  24. 24. Repurposing Content Webinar eBook = @bocaj03 #VDLBWednesday, April 17, 13
  25. 25. Get the idea? @bocaj03 #VDLBWednesday, April 17, 13
  26. 26. Vanity Example #1 Fan Art Tagxedo @bocaj03 #VDLBWednesday, April 17, 13
  27. 27. Vanity Example #1 SLC|SEM Fan Art Tagxedo @bocaj03 #VDLBWednesday, April 17, 13
  28. 28. Vanity Example #1 Social Outreach Building Relationships @bocaj03 #VDLBWednesday, April 17, 13
  29. 29. Vanity Example #2 Top Lists @bocaj03 #VDLBWednesday, April 17, 13
  30. 30. Vanity Example #2 Top Lists Top 11 Coolest Places to Work in Seattle Top 10 Coolest Places to Work in Boston @bocaj03 #VDLBWednesday, April 17, 13
  31. 31. Vanity Example #2 Top Lists @bocaj03 #VDLBWednesday, April 17, 13
  32. 32. Vanity Example #2 Top Lists https://www.enterasys.com/company/industry-news.aspx DA: 72 PR: 7 DmR: 5.69 @bocaj03 #VDLBWednesday, April 17, 13
  33. 33. Vanity Example #2 Top Lists http://synapse.com/newsroom/press/oc-tanner-11-coolest-companies-work-seattle DA: 46 PR: 5 DmR: 4.49 @bocaj03 #VDLBWednesday, April 17, 13
  34. 34. Link Finding Tools @bocaj03 #VDLBWednesday, April 17, 13
  35. 35. Link Finding Tools Reverse Image Search @bocaj03 #VDLBWednesday, April 17, 13
  36. 36. Link Finding Tools Reverse Image Search @bocaj03 #VDLBWednesday, April 17, 13
  37. 37. Link Finding Tools Reverse Image Search @bocaj03 #VDLBWednesday, April 17, 13
  38. 38. Link Finding Tools URL @bocaj03 #VDLBWednesday, April 17, 13
  39. 39. Link Finding Tools URL External @bocaj03 #VDLBWednesday, April 17, 13
  40. 40. Link Finding Tools URL External Links @bocaj03 #VDLBWednesday, April 17, 13
  41. 41. Link Finding Tools URL @bocaj03 #VDLBWednesday, April 17, 13
  42. 42. Link Finding Tools URL Links @bocaj03 #VDLBWednesday, April 17, 13
  43. 43. Link Finding Tools “employee recognition around the globe” @bocaj03 #VDLBWednesday, April 17, 13
  44. 44. Link Finding Tools “employee recognition around the globe” Mentions @bocaj03 #VDLBWednesday, April 17, 13
  45. 45. Link Finding Tools Site A? Why look for links? Site B? Site C? @bocaj03 #VDLBWednesday, April 17, 13
  46. 46. Remember... Repurposing Content Value Vanity Link Finding Tools @bocaj03 #VDLBWednesday, April 17, 13
  47. 47. Jacob Parry @bocaj03 #VDLB Value Driven Link BuildingWednesday, April 17, 13

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