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  • 1. Jacob Parry @bocaj03 #VDLB Value Driven Link BuildingWednesday, April 17, 13
  • 2. Coming to Provo @bocaj03 #VDLBWednesday, April 17, 13
  • 3. DA: 92 DA: 84 DA: 79 DA: 87 DA: 98 DA: 73 @bocaj03 #VDLBWednesday, April 17, 13
  • 4. Provo Buzz decided to take advantage of the local hype rather than just wait for the big announcement, they created timely content that people would relate to. They took a bold stance and became the only site on the web to predict Google Fiber in Provo and in return they got links from several high authority websites. @bocaj03 #VDLBWednesday, April 17, 13
  • 5. Overview Value Repurposing Content Vanity Link Finding Tools @bocaj03 #VDLBWednesday, April 17, 13
  • 6. @bocaj03 #VDLBWednesday, April 17, 13
  • 7. What is the difference? @bocaj03 #VDLBWednesday, April 17, 13
  • 8. Repurposing Content Benefits Increase # of back links Increase visibility Get more milage out of your content ideas Appeal to a larger audience @bocaj03 #VDLBWednesday, April 17, 13
  • 9. Repurposing Content Example #1 Infographic @bocaj03 #VDLBWednesday, April 17, 13
  • 10. Repurposing Content Infographic Slideshare = @bocaj03 #VDLBWednesday, April 17, 13
  • 11. Repurposing Content Infographic Slideshare or = @bocaj03 #VDLBWednesday, April 17, 13
  • 12. Repurposing Content Infographic Blog Post = @bocaj03 #VDLBWednesday, April 17, 13
  • 13. Repurposing Content Break it up into Infographic smaller images = @bocaj03 #VDLBWednesday, April 17, 13
  • 14. Repurposing Content Break it up into Infographic smaller images = @bocaj03 #VDLBWednesday, April 17, 13
  • 15. Repurposing Content Video Infographic = 1,243,668 @bocaj03 #VDLBWednesday, April 17, 13
  • 16. Repurposing Content Video Infographic = @bocaj03 #VDLBWednesday, April 17, 13
  • 17. Repurposing Content Infographic Video = @bocaj03 #VDLBWednesday, April 17, 13
  • 18. Repurposing Content @bocaj03 #VDLBWednesday, April 17, 13
  • 19. Repurposing Content Example #2 Webinar @bocaj03 #VDLBWednesday, April 17, 13
  • 20. Repurposing Content Webinar Audio Recording/Podcast = @bocaj03 #VDLBWednesday, April 17, 13
  • 21. Repurposing Content Webinar Transcript = @bocaj03 #VDLBWednesday, April 17, 13
  • 22. Repurposing Content Webinar Blog Post = @bocaj03 #VDLBWednesday, April 17, 13
  • 23. Repurposing Content Webinar White Paper = @bocaj03 #VDLBWednesday, April 17, 13
  • 24. Repurposing Content Webinar eBook = @bocaj03 #VDLBWednesday, April 17, 13
  • 25. Get the idea? @bocaj03 #VDLBWednesday, April 17, 13
  • 26. Vanity Example #1 Fan Art Tagxedo @bocaj03 #VDLBWednesday, April 17, 13
  • 27. Vanity Example #1 SLC|SEM Fan Art Tagxedo @bocaj03 #VDLBWednesday, April 17, 13
  • 28. Vanity Example #1 Social Outreach Building Relationships @bocaj03 #VDLBWednesday, April 17, 13
  • 29. Vanity Example #2 Top Lists @bocaj03 #VDLBWednesday, April 17, 13
  • 30. Vanity Example #2 Top Lists Top 11 Coolest Places to Work in Seattle Top 10 Coolest Places to Work in Boston @bocaj03 #VDLBWednesday, April 17, 13
  • 31. Vanity Example #2 Top Lists @bocaj03 #VDLBWednesday, April 17, 13
  • 32. Vanity Example #2 Top Lists https://www.enterasys.com/company/industry-news.aspx DA: 72 PR: 7 DmR: 5.69 @bocaj03 #VDLBWednesday, April 17, 13
  • 33. Vanity Example #2 Top Lists http://synapse.com/newsroom/press/oc-tanner-11-coolest-companies-work-seattle DA: 46 PR: 5 DmR: 4.49 @bocaj03 #VDLBWednesday, April 17, 13
  • 34. Link Finding Tools @bocaj03 #VDLBWednesday, April 17, 13
  • 35. Link Finding Tools Reverse Image Search @bocaj03 #VDLBWednesday, April 17, 13
  • 36. Link Finding Tools Reverse Image Search @bocaj03 #VDLBWednesday, April 17, 13
  • 37. Link Finding Tools Reverse Image Search @bocaj03 #VDLBWednesday, April 17, 13
  • 38. Link Finding Tools URL @bocaj03 #VDLBWednesday, April 17, 13
  • 39. Link Finding Tools URL External @bocaj03 #VDLBWednesday, April 17, 13
  • 40. Link Finding Tools URL External Links @bocaj03 #VDLBWednesday, April 17, 13
  • 41. Link Finding Tools URL @bocaj03 #VDLBWednesday, April 17, 13
  • 42. Link Finding Tools URL Links @bocaj03 #VDLBWednesday, April 17, 13
  • 43. Link Finding Tools “employee recognition around the globe” @bocaj03 #VDLBWednesday, April 17, 13
  • 44. Link Finding Tools “employee recognition around the globe” Mentions @bocaj03 #VDLBWednesday, April 17, 13
  • 45. Link Finding Tools Site A? Why look for links? Site B? Site C? @bocaj03 #VDLBWednesday, April 17, 13
  • 46. Remember... Repurposing Content Value Vanity Link Finding Tools @bocaj03 #VDLBWednesday, April 17, 13
  • 47. Jacob Parry @bocaj03 #VDLB Value Driven Link BuildingWednesday, April 17, 13