SLC Mozcation From the Trenches, Real Life Examples of Stuff That Works

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Chris Bennetts presentation at SLC Mozcation From the Trenches, Real Life Examples of Stuff That Works. Covers working tactics of what to do and what not to do to better your websites exposure. Covers …

Chris Bennetts presentation at SLC Mozcation From the Trenches, Real Life Examples of Stuff That Works. Covers working tactics of what to do and what not to do to better your websites exposure. Covers seo, link building, infographics, viral marketing and social media.

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  • 1. From the Trenches, Real Life Examples of Stuff That Works Chris Bennett view online at: bit.ly/97mozcation 97th Floor June 29th, 2011 @chrisbennett #mozcationWednesday, June 29, 2011
  • 2. Quick Wins = Happy ClientWednesday, June 29, 2011
  • 3. Quick Wins • Revenue, forget about rankings. This is what shareholders and decision makers care about. • This is why you lose clients Find areas you can increase revenue asap. While Raynor Surf is rebuilding website they are cranking out sales on Craigslist. Share Holders don’t care about rankings they care about revenue.Wednesday, June 29, 2011
  • 4. Know Your Anchor Text Ratios Look at your competitors out ranking you, both their homepage and the actual page ranking for the word you are analyzing and figure out the medium ratio for anchor text vs. non anchor text links.Wednesday, June 29, 2011
  • 5. You want more Brand and natural anchor text than keyword rich anchor text. Example keyword “Engagement Rings”Wednesday, June 29, 2011
  • 6. You want more Brand and natural anchor text than keyword rich anchor text. Example keyword “Engagement Rings”Wednesday, June 29, 2011
  • 7. You want more Brand and natural anchor text than keyword rich anchor text. Example keyword “Engagement Rings”Wednesday, June 29, 2011
  • 8. You want more Brand and natural anchor text than keyword rich anchor text. Example keyword “Engagement Rings”Wednesday, June 29, 2011
  • 9. You want more Brand and natural anchor text than keyword rich anchor text. Example keyword “Engagement Rings”Wednesday, June 29, 2011
  • 10. You want more Brand and natural anchor text than keyword rich anchor text. Example keyword “Engagement Rings”Wednesday, June 29, 2011
  • 11. Stagnant Rankings? Stagnant? Sitting at the 6-12 spot and not budging? Most likely from over anchor text optimization. The new +30Wednesday, June 29, 2011
  • 12. Fluctuating Rankings? If your rankings are jumpy and fluctuating, you are most likely relying too much on blog links and or article spinning. Shortly after your influx of blog links the blog posts move deeper and lose juice/page rank thus your link is further from the homepage and loses some juice as well. Get links on pages that will always have good exposure.Wednesday, June 29, 2011
  • 13. Did Panda Steal Your Links? Everyone is talking about their thin content and indexation with the Panda/Farmer Update. But what if you built a lot of links on sites with thin content and pages? Those links no longer exist in Googles algo.Wednesday, June 29, 2011
  • 14. Article Spinning Helps no one, maybe works short term but will never sustain especially not in the top spots for competitive phrases.Wednesday, June 29, 2011
  • 15. Don’t Settle for Crappy Content Hey I figured out if you “Save As” a .doc to a .png you got an Infographic.Wednesday, June 29, 2011
  • 16. Don’t give up too easy on promo Try try again. If you didn’t get the traffic or links you needed try other places, retry places and people. Stumbleupon.comads is a good place to start for some guaranteed exposure.Wednesday, June 29, 2011
  • 17. Infographics Still work extremely well. 80% content 20% promotion = successWednesday, June 29, 2011
  • 18. Need a new graphic Shortly after graphic launch Repurposing the content Infographics still work very well for backlink acquisitionWednesday, June 29, 2011
  • 19. Wednesday, June 29, 2011
  • 20. Wednesday, June 29, 2011
  • 21. What Makes a Good Graphic? Good Data/Info Complex Ideas Aesthetically Pleasing Topical No False/Confusing Data @chrisbennettWednesday, June 29, 2011
  • 22. Complex info that would be boring as a text article. Layout is good which is very important given the topic. Topic related to web dev have better chance of success cause it is targeting “creators” and “collectors” http:// www.formstack.com/the-anatomy-of-a-perfect-landing-pageWednesday, June 29, 2011
  • 23. Wednesday, June 29, 2011
  • 24. You are the “Creator” you want to reach out to and target the “Collectors” which will better your chance of getting in front of the “Spectators” and “Joiners” Source: Near Complete Graphic coming soon to 97thfloor.comWednesday, June 29, 2011
  • 25. Repurpose Take good content that works and repurpose it and re promote thatWednesday, June 29, 2011
  • 26. Cut up your infographics and repurpose them as slide decks and re-promote. Take a blog post that really worked and make a graphic to enhance it and re-promote. Take a graphic or slide and animate it or add interactive properties and re-promote.Wednesday, June 29, 2011
  • 27. Beat a Dead HorseWednesday, June 29, 2011
  • 28. Social Media Landscape Launched in 2010 = Extremley Successful http://www.cmo.com/social-media/cmos-guide-social-media-landscapeWednesday, June 29, 2011
  • 29. Social Media Landscape Launched in 2011 = Rinse and Repeat http://www.cmo.com/social-media/2011-cmos-guide-social-andscapeWednesday, June 29, 2011
  • 30. Relationships • If you get a link from the best sites in your industry why not get 2 or 3? • Thank them for linking, comment on their other stuff, follow them on Twitter keep you on their mind. Next time you have a killer piece of content you hit them up.Wednesday, June 29, 2011
  • 31. Relationships: Do you have friends? Ask them if they know of other sites or blogs that would like to have the same relationship you have with them.Wednesday, June 29, 2011
  • 32. From the Trenches, Real Life Examples of Stuff That Works Chris Bennett view online at: bit.ly/97mozcation 97th Floor June 29th, 2011 @chrisbennett #mozcationWednesday, June 29, 2011