Enterprise Link BuildingWar Against Red TapeChris BennettCEO/Founderchris@97thfloor.com97thfloor.com@chrisbennett@97thfloor  ...
New York | March 19–23, 2012 | #sesnyAlready Ahead of the Game                        Your logo here         @chrisbennett
New York | March 19–23, 2012 | #sesnyInternal Links• Leverage all that trust• Do it a lot• Rarely use exact anchor text• M...
New York | March 19–23, 2012 | #sesnyInstant SEO              Your logo here         @chrisbennett
New York | March 19–23, 2012 | #sesnyFirst Know Your Targets              anchor text ratio              17%            18...
New York | March 19–23, 2012 | #sesnyLets Talk Specifics      Risk vs Cost vs Scale                      Your logo here    ...
New York | March 19–23, 2012 | #sesny   Leverage Your Existing Links                                       • Export Your L...
New York | March 19–23, 2012 | #sesny   Sites that Mention Brand but Don’t LinkRisk - Some people don’t want tolink to you...
New York | March 19–23, 2012 | #sesny   Broken Links                                        Competitors Broken Links      ...
New York | March 19–23, 2012 | #sesny   Blog Outreach - The New PR   • Everyone says yes   • Get link(s) with the exact an...
New York | March 19–23, 2012 | #sesnyBuild Links by the Masses Via Social                          Your logo here         ...
New York | March 19–23, 2012 | #sesny    InfographicsRisk - No risk you are creating coolcontentCost - Hiring a firm to do...
New York | March 19–23, 2012 | #sesny                                          TextRisk - No risk you are creating coolcon...
New York | March 19–23, 2012 | #sesny   Infoactives -(Interactive Infographics)Risk - No risk you are creating coolcontent...
New York | March 19–23, 2012 | #sesnyYour logo here         @chrisbennett
New York | March 19–23, 2012 | #sesny   No Really...Risk - No risk you are participatingin a popular social communityCost ...
New York | March 19–23, 2012 | #sesny   No Really...                                       Time on site over almost 3 mins...
New York | March 19–23, 2012 | #sesny   Instructographics - Instructional InfographicsRisk - No risk you are creating cool...
New York | March 19–23, 2012 | #sesnyInstructographics Risk - No risk you are creating cool content Cost - Hiring a firm t...
New York | March 19–23, 2012 | #sesnyLong and Short of ItManual Link Building      Social Media Link Building             ...
New York | March 19–23, 2012 | #sesnyContact• chris@97thfloor.com• @chrisbennett• www.97thfloor.com                  Your lo...
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SESNY 2012 Enterprise Link Building 97th floor

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Enterprise link building strategies. I tried to take a different approach and rated each of my strategies by RISK - COST - SCALE to help enterprise clients understand which tactics benefit which areas of concern.

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SESNY 2012 Enterprise Link Building 97th floor

  1. 1. Enterprise Link BuildingWar Against Red TapeChris BennettCEO/Founderchris@97thfloor.com97thfloor.com@chrisbennett@97thfloor New York | March 19–23
  2. 2. New York | March 19–23, 2012 | #sesnyAlready Ahead of the Game Your logo here @chrisbennett
  3. 3. New York | March 19–23, 2012 | #sesnyInternal Links• Leverage all that trust• Do it a lot• Rarely use exact anchor text• Make sure all departments are aware of this strategy Your logo here @chrisbennett
  4. 4. New York | March 19–23, 2012 | #sesnyInstant SEO Your logo here @chrisbennett
  5. 5. New York | March 19–23, 2012 | #sesnyFirst Know Your Targets anchor text ratio 17% 18% % exact keyword %other/img Brand 14% brand with keyword keyword variation 51% Your logo here @chrisbennett
  6. 6. New York | March 19–23, 2012 | #sesnyLets Talk Specifics Risk vs Cost vs Scale Your logo here @chrisbennett
  7. 7. New York | March 19–23, 2012 | #sesny Leverage Your Existing Links • Export Your Links • Sort by Rank (Page Rank, MozRank... • Sort by no anchor text • Contact those that have high Rank andRisk - You have to ask people for no anchor text.the link, not always good with a BigNameCost - Labor is your costScale - Easy to get a big list of Your logo here @chrisbennettpotential, but needs to be manuallycarried out
  8. 8. New York | March 19–23, 2012 | #sesny Sites that Mention Brand but Don’t LinkRisk - Some people don’t want tolink to youCost - Labor is your costScale - Easy to get a big list ofpotential, but needs to be manually Your logo here @chrisbennettcarried out
  9. 9. New York | March 19–23, 2012 | #sesny Broken Links Competitors Broken Links Your Broken LinksRisk - No risk they are alreadylinking, just to a 404 or the code iswrongCost - Labor is your costScale - Manual work Your logo here @chrisbennett
  10. 10. New York | March 19–23, 2012 | #sesny Blog Outreach - The New PR • Everyone says yes • Get link(s) with the exact anchor you want • Get link(s) to the exact url you wantRisk - No risk you are offeringcontent and co-brand in exchangefor a linkCost - Labor is your costScale - Manual contacting and Your logo here @chrisbennettwriting articles
  11. 11. New York | March 19–23, 2012 | #sesnyBuild Links by the Masses Via Social Your logo here @chrisbennett
  12. 12. New York | March 19–23, 2012 | #sesny InfographicsRisk - No risk you are creating coolcontentCost - Hiring a firm to do it for youisn’t that expensive. What is costly istoo much red tape, too manyrevisions etc...Cost per link is veryvery low.Scale - Not scale in terms of how Your logo here @chrisbennettmany graphics you can create, buthow many links you can build
  13. 13. New York | March 19–23, 2012 | #sesny TextRisk - No risk you are creating coolcontentCost - Hiring a firm to do it for youisn’t that expensive. What is costly istoo much red tape, too manyrevisions etc...Cost per link is veryvery low.Scale - Not scale in terms of how Your logo here @chrisbennettmany graphics you can create, buthow many links you can build
  14. 14. New York | March 19–23, 2012 | #sesny Infoactives -(Interactive Infographics)Risk - No risk you are creating coolcontentCost - Hiring a firm to do it for youisn’t that expensive. What is costly istoo much red tape, too manyrevisions etc...Cost per link is veryvery low.Scale - Not scale in terms of how Your logo here @chrisbennettmany graphics you can create, buthow many links you can build
  15. 15. New York | March 19–23, 2012 | #sesnyYour logo here @chrisbennett
  16. 16. New York | March 19–23, 2012 | #sesny No Really...Risk - No risk you are participatingin a popular social communityCost - Need someone to manage itScale - The results far out way thework Your logo here @chrisbennett
  17. 17. New York | March 19–23, 2012 | #sesny No Really... Time on site over almost 3 mins 107k Unique VisitorsRisk - No risk you are participatingin a popular social communityCost - Need someone to manage itScale - The results far out way the Your logo here @chrisbennettwork
  18. 18. New York | March 19–23, 2012 | #sesny Instructographics - Instructional InfographicsRisk - No risk you are creating coolcontentCost - Hiring a firm to do it for youisn’t that expensive. What is costly istoo much red tape, too manyrevisions etc...Cost per link is veryvery low.Scale - Not scale in terms of how Your logo here @chrisbennettmany graphics you can create, buthow many links you can build
  19. 19. New York | March 19–23, 2012 | #sesnyInstructographics Risk - No risk you are creating cool content Cost - Hiring a firm to do it for you isn’t that expensive. What is costly is too much red tape, too many revisions etc...Cost per link is very very low. Scale - Not scale in terms of how Your logo here @chrisbennett many graphics you can create, but how many links you can build
  20. 20. New York | March 19–23, 2012 | #sesnyLong and Short of ItManual Link Building Social Media Link Building YOU NEED BOTH Your logo here @chrisbennett
  21. 21. New York | March 19–23, 2012 | #sesnyContact• chris@97thfloor.com• @chrisbennett• www.97thfloor.com Your logo here @chrisbennett
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