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SESNY 2012 Enterprise Link Building 97th floor
SESNY 2012 Enterprise Link Building 97th floor
SESNY 2012 Enterprise Link Building 97th floor
SESNY 2012 Enterprise Link Building 97th floor
SESNY 2012 Enterprise Link Building 97th floor
SESNY 2012 Enterprise Link Building 97th floor
SESNY 2012 Enterprise Link Building 97th floor
SESNY 2012 Enterprise Link Building 97th floor
SESNY 2012 Enterprise Link Building 97th floor
SESNY 2012 Enterprise Link Building 97th floor
SESNY 2012 Enterprise Link Building 97th floor
SESNY 2012 Enterprise Link Building 97th floor
SESNY 2012 Enterprise Link Building 97th floor
SESNY 2012 Enterprise Link Building 97th floor
SESNY 2012 Enterprise Link Building 97th floor
SESNY 2012 Enterprise Link Building 97th floor
SESNY 2012 Enterprise Link Building 97th floor
SESNY 2012 Enterprise Link Building 97th floor
SESNY 2012 Enterprise Link Building 97th floor
SESNY 2012 Enterprise Link Building 97th floor
SESNY 2012 Enterprise Link Building 97th floor
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SESNY 2012 Enterprise Link Building 97th floor

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Enterprise link building strategies. I tried to take a different approach and rated each of my strategies by RISK - COST - SCALE to help enterprise clients understand which tactics benefit which areas …

Enterprise link building strategies. I tried to take a different approach and rated each of my strategies by RISK - COST - SCALE to help enterprise clients understand which tactics benefit which areas of concern.

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  1. Enterprise Link BuildingWar Against Red TapeChris BennettCEO/Founderchris@97thfloor.com97thfloor.com@chrisbennett@97thfloor New York | March 19–23
  2. New York | March 19–23, 2012 | #sesnyAlready Ahead of the Game Your logo here @chrisbennett
  3. New York | March 19–23, 2012 | #sesnyInternal Links• Leverage all that trust• Do it a lot• Rarely use exact anchor text• Make sure all departments are aware of this strategy Your logo here @chrisbennett
  4. New York | March 19–23, 2012 | #sesnyInstant SEO Your logo here @chrisbennett
  5. New York | March 19–23, 2012 | #sesnyFirst Know Your Targets anchor text ratio 17% 18% % exact keyword %other/img Brand 14% brand with keyword keyword variation 51% Your logo here @chrisbennett
  6. New York | March 19–23, 2012 | #sesnyLets Talk Specifics Risk vs Cost vs Scale Your logo here @chrisbennett
  7. New York | March 19–23, 2012 | #sesny Leverage Your Existing Links • Export Your Links • Sort by Rank (Page Rank, MozRank... • Sort by no anchor text • Contact those that have high Rank andRisk - You have to ask people for no anchor text.the link, not always good with a BigNameCost - Labor is your costScale - Easy to get a big list of Your logo here @chrisbennettpotential, but needs to be manuallycarried out
  8. New York | March 19–23, 2012 | #sesny Sites that Mention Brand but Don’t LinkRisk - Some people don’t want tolink to youCost - Labor is your costScale - Easy to get a big list ofpotential, but needs to be manually Your logo here @chrisbennettcarried out
  9. New York | March 19–23, 2012 | #sesny Broken Links Competitors Broken Links Your Broken LinksRisk - No risk they are alreadylinking, just to a 404 or the code iswrongCost - Labor is your costScale - Manual work Your logo here @chrisbennett
  10. New York | March 19–23, 2012 | #sesny Blog Outreach - The New PR • Everyone says yes • Get link(s) with the exact anchor you want • Get link(s) to the exact url you wantRisk - No risk you are offeringcontent and co-brand in exchangefor a linkCost - Labor is your costScale - Manual contacting and Your logo here @chrisbennettwriting articles
  11. New York | March 19–23, 2012 | #sesnyBuild Links by the Masses Via Social Your logo here @chrisbennett
  12. New York | March 19–23, 2012 | #sesny InfographicsRisk - No risk you are creating coolcontentCost - Hiring a firm to do it for youisn’t that expensive. What is costly istoo much red tape, too manyrevisions etc...Cost per link is veryvery low.Scale - Not scale in terms of how Your logo here @chrisbennettmany graphics you can create, buthow many links you can build
  13. New York | March 19–23, 2012 | #sesny TextRisk - No risk you are creating coolcontentCost - Hiring a firm to do it for youisn’t that expensive. What is costly istoo much red tape, too manyrevisions etc...Cost per link is veryvery low.Scale - Not scale in terms of how Your logo here @chrisbennettmany graphics you can create, buthow many links you can build
  14. New York | March 19–23, 2012 | #sesny Infoactives -(Interactive Infographics)Risk - No risk you are creating coolcontentCost - Hiring a firm to do it for youisn’t that expensive. What is costly istoo much red tape, too manyrevisions etc...Cost per link is veryvery low.Scale - Not scale in terms of how Your logo here @chrisbennettmany graphics you can create, buthow many links you can build
  15. New York | March 19–23, 2012 | #sesnyYour logo here @chrisbennett
  16. New York | March 19–23, 2012 | #sesny No Really...Risk - No risk you are participatingin a popular social communityCost - Need someone to manage itScale - The results far out way thework Your logo here @chrisbennett
  17. New York | March 19–23, 2012 | #sesny No Really... Time on site over almost 3 mins 107k Unique VisitorsRisk - No risk you are participatingin a popular social communityCost - Need someone to manage itScale - The results far out way the Your logo here @chrisbennettwork
  18. New York | March 19–23, 2012 | #sesny Instructographics - Instructional InfographicsRisk - No risk you are creating coolcontentCost - Hiring a firm to do it for youisn’t that expensive. What is costly istoo much red tape, too manyrevisions etc...Cost per link is veryvery low.Scale - Not scale in terms of how Your logo here @chrisbennettmany graphics you can create, buthow many links you can build
  19. New York | March 19–23, 2012 | #sesnyInstructographics Risk - No risk you are creating cool content Cost - Hiring a firm to do it for you isn’t that expensive. What is costly is too much red tape, too many revisions etc...Cost per link is very very low. Scale - Not scale in terms of how Your logo here @chrisbennett many graphics you can create, but how many links you can build
  20. New York | March 19–23, 2012 | #sesnyLong and Short of ItManual Link Building Social Media Link Building YOU NEED BOTH Your logo here @chrisbennett
  21. New York | March 19–23, 2012 | #sesnyContact• chris@97thfloor.com• @chrisbennett• www.97thfloor.com Your logo here @chrisbennett

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