Seo & Google+ | SMX London | Wayne Sleight | 97th floor

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SEO & Google+ how Google+ helps SEO and search results.

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Seo & Google+ | SMX London | Wayne Sleight | 97th floor

  1. 1. SEO&Google+97thFloor.com@97thFloorSMX LondonbyWayne Sleight@WayneSleight
  2. 2. 25 EmployeesFounded 2004Located NearSalt Lake City, UTWork withMediumtoEnterprise Clients@97thFloorFun Fact! the tallestbuilding in UT is32 floors
  3. 3. Let’s talk about links*I’m a new dad
  4. 4. Google+ profiles have PR!Not bad
  5. 5. Google+ profiles have PR!Now we’re talking!
  6. 6. Why care about profile PR?Followed links
  7. 7. Why care about profile PR?Followed links
  8. 8. Why care about profile PR?Followed links
  9. 9. Google+ posts and profiles show up in SERPs
  10. 10. You’re welcomeNearest Taco Bell:LAKESIDE SHOPPING CENTREWest Thurrock Grays Essex, MD. RM20 2ZPPhone: 01708 890196
  11. 11. How to increase your profile PROutside of Google+1. rel=“author” tag2. Links on web to your G+ profile pages or postsInside Google+3. Posting in G+ communities (avatar & name)4. People sharing your posts (“originally shared”)5. Commenting on other’s posts (avatar)6. People tagging you in their comments
  12. 12. You can beef up the authority of your Google+ by doing real marketing!
  13. 13. One-to-One MarketingYay! Followedlink back to myprofile!
  14. 14. Big reason companies avoid Google+New to Google+?“0 have you in circles”?
  15. 15. Google+ CommunitiesNO PROBLEM!Welcome to Google+ Communities
  16. 16. Join relevant communities and become an asset to the communityBetter than0 people
  17. 17. The community gives back to you!Followed links backto my profile fromthis communityFollowed link to website2 reshares
  18. 18. The community spreads your content for youHere I’m in front of1,752 people (2,392total)Followedlinks fromhis profile
  19. 19. Keeps spreadingMy 2nd resharecame from the1st reshare
  20. 20. SuccessHere I’m in front of7,753 people (10,145total)Followed linksfrom his profile
  21. 21. By yourself...
  22. 22. With the help of Google+ Communities10,145 audience reach19 Comments +17
  23. 23. Bonus TipHe writes here... Contentpartnership opportunities!
  24. 24. Bonus TipAuthors are on Google+ for Authorship benefits=Google+ is great for finding where people write=Google+ is great for forming content partnerships!
  25. 25. SEO&Google+97thFloor.com@97thFloorSMX LondonbyWayne Sleight@WayneSleight

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