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Scaling an Agency | SMX East

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At SMX East 2013, Wayne Sleight shared five areas to focus on in order to scale an agency. These five areas are hiring, budgeting, client, culture and leadership. ...

At SMX East 2013, Wayne Sleight shared five areas to focus on in order to scale an agency. These five areas are hiring, budgeting, client, culture and leadership.

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Scaling an Agency | SMX East Presentation Transcript

  • 1. SMX East Scaling an Agency Wayne Sleight @WayneSleight 97thFloor.com @97thFloor
  • 2. Creative Digital Marketing Agency 28 Team Members Founded in 2004 Lehi, UT Clientele: Medium & Enterprise 97thFloor.com
  • 3. 6 15 months 28 team members team members July 1, 2012 October 2, 2013 Previous 18 months = 330% increase in revenue Our growth
  • 4. 1 2 3 4 5 Hiring Budgeting Clients Culture Leadership Overview
  • 5. Click here to Tweet this slide. = Diversity! Public Relations, Marketing, Advertising, Communications, Journalism, English, Digital Media, Design, Programming, Business, Philosophy, etc. 1. Hiring
  • 6. Click here to Tweet this slide. Less Experience Bad We only need three things great training strong culture experienced leaders 1. Hiring
  • 7. Click here to Tweet this slide. Hire on potential. Promote on proven skill. 1. Hiring
  • 8. Budget for mid-month clients *Fictional Numbers 2. Budgeting
  • 9. What is your target client? Understand digital marketing & see the big picture Don’t focus on tons of links We can believe in their product/service They believe in adding value to the internet $7,500+ monthly budget 3. Clients
  • 10. The rule “For many events, roughly 80% of the effects come from 20% of the causes.” - Pareto 20 80 effort results 80 20 Therefore 20% of the effort produces 80% of the results but the last 20% of the results consumes 80% of the effort. 3. Clients
  • 11. Click here to Tweet this slide. 3. Clients
  • 12. 4. Culture
  • 13. Seven aspects of Netflix’s culture Values are what we value High performance Freedom and responsibility Context, not control Highly aligned, loosely coupled Pay top of market Promotions and development http://bit.ly/CultureNetflix 4. Culture
  • 14. Click here to Tweet this slide. 5. Leadership
  • 15. Click here to Tweet this slide. “Leadership is the art of accomplishing more than the science of management teaches you is possible.” Sheryl Sandberg 5. Leadership
  • 16. Click here to Tweet this slide. “It’s having a great vision that becomes the basis of great leadership.” Sheryl Sandberg 5. Leadership
  • 17. Click here to Tweet this slide. Vision that scales 5. Leadership
  • 18. 5. Leadership
  • 19. Click here to Tweet this slide. 5. Leadership
  • 20. 1 2 3 4 5 Hiring Budgeting Clients Culture Leadership Review
  • 21. SMX East Scaling an Agency Wayne Sleight @WayneSleight 97thFloor.com @97thFloor