0
Creating a safety
net through
quality content
SMX West
by
Josh Moody
@gotmoody
@97thfloor
introintro
we live in an unpredictable
time
algorithms costing companies big $$$
you could be pushed out of sight
and your data could disappear overnight
no need to be afraid
you just need to mitigate risk
by diversifying your traffic sources
social postcards
Social postcards for espnW
shared well on social
use as twitter cards
use as open graph images
picked up by many sites = referral traffic
social postcards increased Pinterest followers from
103 followers 3,770 followers
BuzzFeed
BuzzFeed had 941million views in the last 30 days
How can I get a
piece of that
traffic?
join the BuzzFeed community
http://www.buzzfeed.com/community
make sure your post is robust and picture/gif heavy
we added a social postcard and call to action at #3
that’s what I’m talking about
traffic
We’ve seen up to 10% of total views as referral traffic
10% of 370,000 = 37,000 views
Slideshare
take some of your content
chop it up for slideshare
another infographic to slice up
chop it up for slideshare
Then reuse in BuzzFeed
BuzzFeed
post
Placement
within post
Great exposure AND referral traffic!
Thank you!
@gotmoodyJosh Moody
97th Floor @97thfloor97thfloor.com
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3 Ways to Diversify Traffic Sources | SMX West

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Today it is easy to become completely reliable on Google. With all the recent penalties and evolution of Google, it is important now more than ever to diversify your traffic sources. Here are 3 effective ways to diversify your traffic sources that you can start today.

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Transcript of "3 Ways to Diversify Traffic Sources | SMX West"

  1. 1. Creating a safety net through quality content SMX West by Josh Moody @gotmoody @97thfloor
  2. 2. introintro
  3. 3. we live in an unpredictable time
  4. 4. algorithms costing companies big $$$
  5. 5. you could be pushed out of sight
  6. 6. and your data could disappear overnight
  7. 7. no need to be afraid
  8. 8. you just need to mitigate risk by diversifying your traffic sources
  9. 9. social postcards
  10. 10. Social postcards for espnW
  11. 11. shared well on social
  12. 12. use as twitter cards
  13. 13. use as open graph images
  14. 14. picked up by many sites = referral traffic
  15. 15. social postcards increased Pinterest followers from 103 followers 3,770 followers
  16. 16. BuzzFeed
  17. 17. BuzzFeed had 941million views in the last 30 days
  18. 18. How can I get a piece of that traffic?
  19. 19. join the BuzzFeed community http://www.buzzfeed.com/community
  20. 20. make sure your post is robust and picture/gif heavy
  21. 21. we added a social postcard and call to action at #3
  22. 22. that’s what I’m talking about
  23. 23. traffic We’ve seen up to 10% of total views as referral traffic 10% of 370,000 = 37,000 views
  24. 24. Slideshare
  25. 25. take some of your content
  26. 26. chop it up for slideshare
  27. 27. another infographic to slice up
  28. 28. chop it up for slideshare
  29. 29. Then reuse in BuzzFeed BuzzFeed post Placement within post
  30. 30. Great exposure AND referral traffic!
  31. 31. Thank you! @gotmoodyJosh Moody 97th Floor @97thfloor97thfloor.com
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