3 Ways to Diversify Traffic Sources | SMX West

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Today it is easy to become completely reliable on Google. With all the recent penalties and evolution of Google, it is important now more than ever to diversify your traffic sources. Here are 3 …

Today it is easy to become completely reliable on Google. With all the recent penalties and evolution of Google, it is important now more than ever to diversify your traffic sources. Here are 3 effective ways to diversify your traffic sources that you can start today.

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  • 1. Creating a safety net through quality content SMX West by Josh Moody @gotmoody @97thfloor
  • 2. introintro
  • 3. we live in an unpredictable time
  • 4. algorithms costing companies big $$$
  • 5. you could be pushed out of sight
  • 6. and your data could disappear overnight
  • 7. no need to be afraid
  • 8. you just need to mitigate risk by diversifying your traffic sources
  • 9. social postcards
  • 10. Social postcards for espnW
  • 11. shared well on social
  • 12. use as twitter cards
  • 13. use as open graph images
  • 14. picked up by many sites = referral traffic
  • 15. social postcards increased Pinterest followers from 103 followers 3,770 followers
  • 16. BuzzFeed
  • 17. BuzzFeed had 941million views in the last 30 days
  • 18. How can I get a piece of that traffic?
  • 19. join the BuzzFeed community http://www.buzzfeed.com/community
  • 20. make sure your post is robust and picture/gif heavy
  • 21. we added a social postcard and call to action at #3
  • 22. that’s what I’m talking about
  • 23. traffic We’ve seen up to 10% of total views as referral traffic 10% of 370,000 = 37,000 views
  • 24. Slideshare
  • 25. take some of your content
  • 26. chop it up for slideshare
  • 27. another infographic to slice up
  • 28. chop it up for slideshare
  • 29. Then reuse in BuzzFeed BuzzFeed post Placement within post
  • 30. Great exposure AND referral traffic!
  • 31. Thank you! @gotmoodyJosh Moody 97th Floor @97thfloor97thfloor.com