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Let’s Get Weird - Colby Almond #searchex
 

Let’s Get Weird - Colby Almond #searchex

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Colby Almond Getting Weird at #searchex with creative content and promotion. Talks about Pinterest and ways to use it to generate traffic, sales, branding and links.

Colby Almond Getting Weird at #searchex with creative content and promotion. Talks about Pinterest and ways to use it to generate traffic, sales, branding and links.

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  • Here go into an introduction of Pinterest, don’t spend too long . . . Just a walk through of the basics. Then start getting into traffic.
  • Here go into an introduction of Pinterest, don’t spend too long . . . Just a walk through of the basics. Then start getting into traffic.

Let’s Get Weird - Colby Almond #searchex Let’s Get Weird - Colby Almond #searchex Presentation Transcript

  • Let’s Get WEIRD Pinterest Virals and MarketingColby Almond97th Floor@colbyalmond
  • LET’S GET WEIRD#letsgetweird
  • What is Pinterest?
  • If correctly planned, Pinterest can drive over 100,000+ visitors to your site.
  • Old Digg (R.I.P.) :
  • Reddit:
  • Pinterest:
  • So How Do I Get this Kind of Traffic?
  • Pinterest DemographicsMisconception : Pinterest is only for women.
  • Developing Content for Pinterest
  • Pinteresting ContentRethink What You Thought About Infographics
  • Pinteresting ContentInfographics are awesome, but with Pinterest a new type of content was born.
  • Instructographics
  • InstructographicsExactly what are instructographics?
  • Instructographics Instructographics : a vertical representationof creative ideas or steps that guides the user to make it themselves.
  • InstructographicsSteps to creating an instructographic:• Find a creative idea that has viral potential.• Create the steps in a vertical fashion thatare visually easy to follow.• Finish with the end product.
  • Instructographic ExamplesLarge TitleEasy toread steps
  • Instructographic ExamplesInstructographics:Size Matters
  • Instructographic ExamplesDesign every instructographic to be at least 500pixels x 2,500 pixels . . . but no longer than 5,000.The repin, like, and commentbuttons are ONLY at the top. If theusers have to scroll forever to thebottom, chances are they will notscroll back up.
  • Instructographic ExamplesWhy 2,500 pixels long?
  • Instructographic ExamplesAn Incorrect Graphic on Pinterest: 36,000 repins! But how many visitors….
  • Instructographic ExamplesAn incorrect graphic on Pinterest:Only 3,651 viewson my site.
  • Instructographic ExamplesA correctly sized graphic on Pinterest:
  • Instructographic ExamplesWhat if you can’t size your graphics to the correctproportions? BUTTON ALL THE THINGS!
  • Submitting to PinterestSo when should I submit my content to Pinterest?
  • Submitting to Pinterest5 AM and 5PM Eastern Time
  • Important RemindersOther important things to remember.
  • Important RemindersDon’t spam your followers.
  • Important RemindersPlace cool images in your content.
  • Important Reminders Content is King.Don’t let your clients interfere with your creativity. You’re the professional.
  • Important RemindersCreate the content for the users, not your client.
  • Important Reminders LOVE YOUR CONTENTLIKE IT’S YOUR BABY!
  • Important RemindersProtect it.Watch it grow.Don’t let anyone steal it.
  • Thank You.Colby Almond97 th Floorcolby@97thfloor.com@colbyalmond