Let’s Get Weird - Colby Almond #searchex

  • 2,139 views
Uploaded on

Colby Almond Getting Weird at #searchex with creative content and promotion. Talks about Pinterest and ways to use it to generate traffic, sales, branding and links.

Colby Almond Getting Weird at #searchex with creative content and promotion. Talks about Pinterest and ways to use it to generate traffic, sales, branding and links.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
2,139
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
7
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Here go into an introduction of Pinterest, don’t spend too long . . . Just a walk through of the basics. Then start getting into traffic.
  • Here go into an introduction of Pinterest, don’t spend too long . . . Just a walk through of the basics. Then start getting into traffic.

Transcript

  • 1. Let’s Get WEIRD Pinterest Virals and MarketingColby Almond97th Floor@colbyalmond
  • 2. LET’S GET WEIRD#letsgetweird
  • 3. What is Pinterest?
  • 4. If correctly planned, Pinterest can drive over 100,000+ visitors to your site.
  • 5. Old Digg (R.I.P.) :
  • 6. Reddit:
  • 7. Pinterest:
  • 8. So How Do I Get this Kind of Traffic?
  • 9. Pinterest DemographicsMisconception : Pinterest is only for women.
  • 10. Developing Content for Pinterest
  • 11. Pinteresting ContentRethink What You Thought About Infographics
  • 12. Pinteresting ContentInfographics are awesome, but with Pinterest a new type of content was born.
  • 13. Instructographics
  • 14. InstructographicsExactly what are instructographics?
  • 15. Instructographics Instructographics : a vertical representationof creative ideas or steps that guides the user to make it themselves.
  • 16. InstructographicsSteps to creating an instructographic:• Find a creative idea that has viral potential.• Create the steps in a vertical fashion thatare visually easy to follow.• Finish with the end product.
  • 17. Instructographic ExamplesLarge TitleEasy toread steps
  • 18. Instructographic ExamplesInstructographics:Size Matters
  • 19. Instructographic ExamplesDesign every instructographic to be at least 500pixels x 2,500 pixels . . . but no longer than 5,000.The repin, like, and commentbuttons are ONLY at the top. If theusers have to scroll forever to thebottom, chances are they will notscroll back up.
  • 20. Instructographic ExamplesWhy 2,500 pixels long?
  • 21. Instructographic ExamplesAn Incorrect Graphic on Pinterest: 36,000 repins! But how many visitors….
  • 22. Instructographic ExamplesAn incorrect graphic on Pinterest:Only 3,651 viewson my site.
  • 23. Instructographic ExamplesA correctly sized graphic on Pinterest:
  • 24. Instructographic ExamplesWhat if you can’t size your graphics to the correctproportions? BUTTON ALL THE THINGS!
  • 25. Submitting to PinterestSo when should I submit my content to Pinterest?
  • 26. Submitting to Pinterest5 AM and 5PM Eastern Time
  • 27. Important RemindersOther important things to remember.
  • 28. Important RemindersDon’t spam your followers.
  • 29. Important RemindersPlace cool images in your content.
  • 30. Important Reminders Content is King.Don’t let your clients interfere with your creativity. You’re the professional.
  • 31. Important RemindersCreate the content for the users, not your client.
  • 32. Important Reminders LOVE YOUR CONTENTLIKE IT’S YOUR BABY!
  • 33. Important RemindersProtect it.Watch it grow.Don’t let anyone steal it.
  • 34. Thank You.Colby Almond97 th Floorcolby@97thfloor.com@colbyalmond