Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

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Real in depth look at Pinterest and Google Plus and how they effect your site. By Chris Bennett of 97th Floor for #SOCOMX

Real in depth look at Pinterest and Google Plus and how they effect your site. By Chris Bennett of 97th Floor for #SOCOMX

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  • 1. Real Social Tactics &How They Effect SEO Chris Bennett @ chrisbennett
  • 2. QuickTimeª and a decompressor are needed to see this picture.http://youtu.be/AfyByLwiIe8
  • 3. the best social traffic since...ever
  • 4. infographics get no love on Pinterest
  • 5. incorrectly sized graphic
  • 6. ???only 3k in traffic??
  • 7. < 5,000 pixelsmake them have to go to your website
  • 8. pinterest eats it up!
  • 9. right size. right traffic.
  • 10. large titleeasy toread steps get your format right
  • 11. 30k repins – over 70k uniques
  • 12. Posted by fastcompany; little activityhttp://bit.ly/fastco-graphic
  • 13. make it helpful. make it useful.
  • 14. social sharing home run
  • 15. killer traffic
  • 16. good bette rlike digg 1.0 traffic, but better!
  • 17. BEST !!1 ST piece
  • 18. 2 nd & 3 rd piecessocial traffic that converts
  • 19. 10 days!!increased growth month-over-month
  • 20. primarily pinterest
  • 21. and they build links, too!
  • 22. tips!!
  • 23. DIY & how to’s have shown the most success
  • 24. use ubersuggest to mine for ideas
  • 25. DIY & crafts People Photography Technology Weddingscreate them with multiple categories in mind
  • 26. push 2-3 times per day during peak hours
  • 27. the key to successful, visual content
  • 28. stop thinking “linkbait”http://selnd.com/SEL-linkbait
  • 29. start thinking “resourcebait”
  • 30. use tineye to check for attribution
  • 31. Google Plus is the current wild wild westof SEO
  • 32. Google leverages G+ why don’t you?
  • 33. Google Plus is the current current wildwild west of SEO
  • 34. All of our testing has shown G+ and Facebook thestrongest SEO influencers, with G+ kicking in thequickest.
  • 35. Strengthen your backlinks with G+
  • 36. Chris Bennettchris@97thfloor.com@chrisbennett