Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

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Real in depth look at Pinterest and Google Plus and how they effect your site. By Chris Bennett of 97th Floor for #SOCOMX

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Hardcore Social Tactics and How they Effect SEO - Chris Bennett - 97th Floor #SOCOMX

  1. 1. Real Social Tactics &How They Effect SEO Chris Bennett @ chrisbennett
  2. 2. QuickTimeª and a decompressor are needed to see this picture.http://youtu.be/AfyByLwiIe8
  3. 3. the best social traffic since...ever
  4. 4. infographics get no love on Pinterest
  5. 5. incorrectly sized graphic
  6. 6. ???only 3k in traffic??
  7. 7. < 5,000 pixelsmake them have to go to your website
  8. 8. pinterest eats it up!
  9. 9. right size. right traffic.
  10. 10. large titleeasy toread steps get your format right
  11. 11. 30k repins – over 70k uniques
  12. 12. Posted by fastcompany; little activityhttp://bit.ly/fastco-graphic
  13. 13. make it helpful. make it useful.
  14. 14. social sharing home run
  15. 15. killer traffic
  16. 16. good bette rlike digg 1.0 traffic, but better!
  17. 17. BEST !!1 ST piece
  18. 18. 2 nd & 3 rd piecessocial traffic that converts
  19. 19. 10 days!!increased growth month-over-month
  20. 20. primarily pinterest
  21. 21. and they build links, too!
  22. 22. tips!!
  23. 23. DIY & how to’s have shown the most success
  24. 24. use ubersuggest to mine for ideas
  25. 25. DIY & crafts People Photography Technology Weddingscreate them with multiple categories in mind
  26. 26. push 2-3 times per day during peak hours
  27. 27. the key to successful, visual content
  28. 28. stop thinking “linkbait”http://selnd.com/SEL-linkbait
  29. 29. start thinking “resourcebait”
  30. 30. use tineye to check for attribution
  31. 31. Google Plus is the current wild wild westof SEO
  32. 32. Google leverages G+ why don’t you?
  33. 33. Google Plus is the current current wildwild west of SEO
  34. 34. All of our testing has shown G+ and Facebook thestrongest SEO influencers, with G+ kicking in thequickest.
  35. 35. Strengthen your backlinks with G+
  36. 36. Chris Bennettchris@97thfloor.com@chrisbennett

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