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Going Viral on Pinterest

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Learn how to go viral on Pinterest from 97th Floor

Learn how to go viral on Pinterest from 97th Floor

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  • Nice presentation, one question for slide 39. What do you mean by protect it & how will you do that?
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  • Here go into an introduction of Pinterest, don’t spend too long . . . Just a walk through of the basics. Then start getting into traffic.
  • Here go into an introduction of Pinterest, don’t spend too long . . . Just a walk through of the basics. Then start getting into traffic.

Transcript

  • 1. Going Viral on Pinterest: Huge Traffic and Big Opportunities.Colby Almond97th Floor@colbyalmondhttp://slidesha.re/pinterestviralMonday, April 2nd 2012
  • 2. What is Pinterest? ?
  • 3. If correctly planned, Pinterest can drive over 100,000+ visitors to your site.
  • 4. Old Digg (R.I.P.) :
  • 5. Reddit:
  • 6. Pinterest: WOW!
  • 7. So How Do I Get this Kind of Traffic?
  • 8. Pinterest DemographicsMisconception : Pinterest is only for women.
  • 9. Pinterest DemographicsWhen in doubt, think like Reddit.
  • 10. Developing Content for Pinterest
  • 11. Pinteresting ContentSometimes graphic designs need to change to fit new social networks.
  • 12. Pinteresting Content Infographics work on other networks, however,there are reasons they typically don’t on Pinterest.
  • 13. Pinteresting ContentWhat Infographics Display:•Specific, industry related information•A lot of information in one graphic•Not necessarily the most interesting of contentWhat Pinterest Wants:•Great ideas that apply to life•Steps and instructions•Graphics that will guide them through life
  • 14. Pinteresting ContentInfographics are awesome, but with Pinterest a new type of content was born.
  • 15. Instructographics
  • 16. InstructographicsExactly what are instructographics?
  • 17. Instructographics Instructographics : a vertical representationof creative ideas or steps that guides the user to make it themselves.
  • 18. InstructographicsSteps to creating an instructographic:• Find a creative idea that has viral potential.• Create the steps in a vertical fashion thatare visually easy to follow.• Finish with the end product.
  • 19. Instructographic Examples
  • 20. Instructographic ExamplesLarge TitleEasy toread steps
  • 21. Instructographic ExamplesPinterest also acts as a catalyst for Facebook shares . . . but not Twitter.
  • 22. Instructographic ExamplesInstructographics:Size Matters
  • 23. Instructographic ExamplesDesign every instructographic to be at least 500pixels x 2,500 pixels . . . but no longer than 5,000.The repin, like, and commentbuttons are ONLY at the top. If theusers have to scroll forever to thebottom, chances are they will notscroll back up.
  • 24. Instructographic ExamplesWhy 2,500 pixels long?
  • 25. Instructographic ExamplesAn Incorrect Graphic on Pinterest: 36,000 repins! But how many visitors….
  • 26. Instructographic ExamplesAn incorrect graphic on Pinterest:Only 3,651 viewson my site.
  • 27. Instructographic ExamplesA correctly sized graphic on Pinterest:51,000 repins!This had towork……
  • 28. Instructographic ExamplesA correctly sized graphic on Pinterest:Only 151,733 views onmy site.
  • 29. Instructographic ExamplesWhat if you can’t size your graphics to thecorrect proportions? BUTTON ALL THE THINGS!
  • 30. Submitting to PinterestSo when should I submit my content to Pinterest?
  • 31. Submitting to Pinterest5 AM and 5PM Eastern Time
  • 32. Important RemindersOther important things to remember.
  • 33. Important RemindersDon’t spam your followers.
  • 34. Important RemindersPlace cool images in your content.
  • 35. Important Reminders Content is King.Don’t let your clients interfere with your creativity. You’re the professional.
  • 36. Important RemindersCreate the content for the users, not your client.
  • 37. Important RemindersDon’t forget the embed code!
  • 38. Important Reminders LOVE YOUR CONTENTLIKE IT’S YOUR BABY!
  • 39. Important RemindersProtect it.Watch it grow.Don’t let anyone steal it.
  • 40. Thank You.Colby Almond97 Floor thcolby@97thfloor.com@colbyalmondhttp://slidesha.re/pinterestviral