Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014
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Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014

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Execute a flawless content strategy by getting more mileage out of your existing efforts. Don't think harder, think smarter. Use what you are already doing and repurpose or upcycle to hit all social ...

Execute a flawless content strategy by getting more mileage out of your existing efforts. Don't think harder, think smarter. Use what you are already doing and repurpose or upcycle to hit all social sites in their native content medium. Create interactive marketing apps to disrupt and engage with your audience. Pull them away from the day to day stream of nonsense with your well thought out interactive content.

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http://www.smallbusinessbranding.com 678
http://www.bruceclay.com 342
https://twitter.com 278
http://white.net 257
https://www.97thfloor.com 243
http://192.168.10.30 179
http://b2bthinking.com 148
http://www.scoop.it 112
http://www.socialetic.com 87
http://www.pandra.it 79
http://feedly.com 60
http://kreeo.com 50
http://www.kreeo.com 48
http://andrea-rigon.flavors.me 43
http://localhost 43
http://127.0.0.1 40
http://h20435.www2.hp.com 33
http://www.pinterest.com 11
http://55b8d3f00d9411e49ba2000000123513.flavors.me 11
http://www.tumblr.com 11
https://www.linkedin.com 8
http://activ-agence.com 7
http://flavors.me 7
http://66.84.10.49 5
http://www.vizioninteractive.com 4
http://dev.gbbnwp 4
http://www.97thfloor.com 3
http://feeds.feedburner.com 3
http://blog.bruceclay.com 3
https://www.rebelmouse.com 3
http://www.spundge.com 2
http://honeypresentations.blogspot.com 2
http://bizcatalyst360.com 2
http://razvitie.org 2
http://newsblur.com 2
http://digg.com 2
http://www.google.com 2
http://www.newsblur.com 2
http://www.searchengineconversions.com 2
http://feedproxy.google.com 2
http://test.kreeo.in 2
http://www.inoreader.com 2
http://plus.url.google.com 2
http://www.linkedin.com 1
https://my.jolicloud.com 1
http://pinterest.com 1
http://reader.aol.com 1
http://effectivelinkbuildingservice.blogspot.fr 1
http://sit-drink-pay-smile.blogspot.com 1
http://effectivelinkbuildingservice.blogspot.com 1
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Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014 Presentation Transcript

  • 1. Executing a Flawless Content Strategy
  • 2. Chris Bennett CEO chris@97thfloor.com @chrisbennett
  • 3. Download This Deck Here: bit.ly/smxadvanced97
  • 4. All right! Stop whatcha doin', cause I'm about to ruin The image and the style that ya used to…
  • 5. Stop spreading yourself too thin
  • 6. Stop wearing too many hats
  • 7. Stop with the checklist marketing mentality
  • 8. That’s an assembly line mentality
  • 9. These guys eat assembly lines for breakfast
  • 10. You’re working harder than a T-Rex making a bed
  • 11. You need more mileage out of your existing efforts
  • 12. Start by crossing the streams
  • 13. Take an idea
  • 14. It can be anything
  • 15. A Video
  • 16. An Infographic
  • 17. An Article
  • 18. An Interactive Marketing App
  • 19. Just Start
  • 20. Then get your MacGyver on!
  • 21. By repurposing
  • 22. Infographic to SlideShare http://www.9mmammo.com/walking-dead-ammo-infographic.html
  • 23. Infographic to SlideShare http://www.slideshare.net/9mmAmmo/walking-dead-weapons-ammo-breakdown
  • 24. SlideShare to Mini Graphics/Image Rich Articles http://www.slideshare.net/BlueCoat/ss-the-most-advanced-cyber-threats-1
  • 25. SlideShare to Mini Graphics/Image Rich Articles
  • 26. Infographic to Mini Graphics/Image Rich Articles http://bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0
  • 27. Spice up your rich articles w/GIF’s http://bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0
  • 28. Add smart Twitter buttons into the slides
  • 29. So people can share the specific stats http://www.slideshare.net/BlueCoat/ss-the-most-advanced-cyber-threats-1
  • 30. Don’t reinvent
  • 31. Polish
  • 32. Standard clip? Or polish? https://vine.co/v/MD5wH003YaLhttp://instagram.com/p/o6V-Bfg0Ae/
  • 33. YouTube to GIF’s http://www.youtube.com/watch?v=gd2aNEHKj1o
  • 34. YouTube to GIF’s
  • 35. YouTube to GIF’s Over 4.5 Mil Aggregate Views
  • 36. Leverage what you have by spreading the love
  • 37. Videos should live everywhere
  • 38. Videos should live everywhere
  • 39. Videos should live everywhereVideos should live everywhere
  • 40. Short form videos are working well on FB due to the auto video load feature Videos should live everywhere
  • 41. Get more mileage out of your existing efforts
  • 42. Treat your content marketing like a movie release
  • 43. Be Everywhere
  • 44. Disrupt the flow by being OG
  • 45. Not that OG, this one
  • 46. FaceBook makes it easy
  • 47. <title>The Pixar Theory</title> <meta property='og:locale' content='en_US'/> <meta property='og:type' content='article'/> <meta property='og:title' content='The Pixar Theory an Interactive Story, by @97thfloor #pixartheory'/> <meta property='og:description' content='Every Pixar movie is connected. This interactive graphic tells the story of how and why.'/> <meta property='og:url' content='http://www.pixartheory.com'/> <meta property='og:site_name' content='The Pixar Theory'/> <meta property='og:image' content='http://www.97thfloor.com/wp- content/uploads/2013/07/The-Pixar-Theory-share-1.jpg'/> <meta property='og:image' content='http://www.97thfloor.com/wp- content/uploads/2013/07/The-Pixar-Theory-share-2.jpg'/> <meta property='og:image' content='http://www.97thfloor.com/wp- content/uploads/2013/07/kitty.jpg'/> FaceBook makes it easy https://developers.facebook.com/docs/opengraph/
  • 48. This gets more difficult https://dev.twitter.com/docs/cards
  • 49. Look how many options, yet still rarely used https://dev.twitter.com/docs/cards
  • 50. Pinterest has different display options too https://developers.pinterest.com/rich_pins/
  • 51. G+ makes it easy
  • 52. Interactive Marketing Apps are the Future
  • 53. These aren’t IOS or Android Apps
  • 54. These are HTML5 JavaScript Mobile friendly Apps http://www.budgetdirect.com.au/packinglist/
  • 55. Who said taxes are boring?
  • 56. Have to build in the real buttons to utilize Twitter cards
  • 57. Strong calls to action
  • 58. You could write an article about College Degrees
  • 59. Or you could disrupt and engage
  • 60. Or you could disrupt and engage
  • 61. Article 32 pages Long, 4,602 words Original Written Pixar Theory, http://jonnegroni.com/2013/07/11/the-pixar-theory/
  • 62. Engage
  • 63. Disrupt
  • 64. Combined Desktop, Mobile, Tablet Desktop 8:15 Sec avg. Session 10 Pages / Session
  • 65. Chris Bennett CEO chris@97thfloor.com @chrisbennett