Execution, Promotion & Case Studies
Marketing with Infographics for Fun and Profit
Chris Bennett
97th Floor, Founder/CEO
@...
Having a graphic is not a silver bullet

Infographics are not silver bullets, they are an effective piece of your content ...
If you build it, they won’t come

You have an infogrpahic completed, now what?
Hard Work

It’s going to take hustle.
If leveraged right one campaign can affect a lot of KPI’s.

Notice I said, “One Campaign” not “one infographic”
Sites you can use to jump start your promo
Sites you can use to jump start your promo

TEST TEST TEST
!

Write at least 5 different titles
!

Demographic Targeting
!...
Sites you can use to jump start your promo

Notice I said, “One Campaign” not “one infographic”
Sites you can use to jump start your promo
149k Views in Total just from SU
Sites you can use to jump start your promo

Slice up you assets into smaller graphics for FB and target demos related to t...
Sites you can use to jump start your promo

•Slice up the graphic into small
snapshots or what we call social
cards. Targe...
Sites you can use to jump start your promo

If your a Big Brand Pin to Top of
Timeline.
!

Always use Hashtags
!

Geograph...
Sites you can use to jump start your promo

Create content specifically for large subreddits
Sites you can use to jump start your promo

If you are going to play on Pinterest make it less about Data and more about D...
Leverage graphics for SEO
Write a synopsis or transcript of your graphic so there is sufficient text on your page for the likes of Google.
Content Partnerships & Getting Links
Reach out to those that you source
!

Never ask for a mention on your first
contact
!...
Repurposing content
By repurposing content

Vid
eo
Interact
ives
Infograp
hics

Sto
ry

Slid
es

Gif/
Meme
Artic
les
Social
Cards
What if I told you, “15 mins or less could get you 30k
visitors?”
After this graphic, http://www.soleranetworks.com/blogs/are-you-a-hackers-target/ was designed we sliced it
up by taking s...
http://www.slideshare.net/SoleraNetworks/are-you-a-hackers-target
Did it again with this one, http://www.drugrehab.org/28487/how-meth-affects-you-infographic/
10k+ views, top of the day, only 6 slides, http://www.slideshare.net/DrugRehabdotorg/how-meth-affects-you
Upcycle it by working it into a BuzzFeed article. Buzzfeed article = 319k views!!! Referral traffic from BuzzFeed = 16,073
and this one, http://www.defensivedriving.com/blog/the-ins-and-outs-of-motorcycle-clubs-infographic
23k+ views, top of the day, top of the week, only 10 slides http://www.slideshare.net/DrugRehabdotorg/how-meth-affects-you...
Embed your Slideshare on your infographic landing page
Upcycling

Get more mileage out of your content.
32 pages Long, 4,602 words

Very popular theory, out of all our staff I sent it to (30+ people) 3 including me made it thr...
Very popular theory, out of all our staff I sent it to (30+ people) 3 including me made it through the entire text. So we ...
Interactive sticky

Very popular theory, out of all our staff I sent it to (30+ people) 3 including me made it through the...
Optimize for mobile

Very popular theory, out of all our staff I sent it to (30+ people) 3 including me made it through th...
Optimizing for open
graph tags.
!

Optimizing for open
graph tags.

<title>The Pixar Theory</title>	

<meta property='og:locale' content='en_US'/>	

<meta...
Optimizing for Twitter Cards

https://dev.twitter.com/docs/cards
What to Tweet

Source: http://tracksocial.com/whitepapers
Make Your Content Interactive
Case Study in Interactive Content, http://www.desk.com/customer-service/how-to-improve-customer-service
Desk.com, awesome product that is widely used. Wanted a cool interactive way to explain benefits and
really sell the produ...
We created an interactive explainer and the #’s are compelling.
In Analytics the Graphic was Broken into 4 parts. 40% of all traffic (even social) complete the entire interactive. Rememb...
Avg. Time on Page is 3.2 minutes (that is from all traffic even social).
Interactive can tell a long and complicated story in a more compelling easy to digest way.
Ranks in Google for awesome on brand phrases related to the product and the reaction is phenomenal
Even though it is very much on brand it is still getting a lot of social shares due to cool and unique factor.
You can put and track actual CTA’s on the graphic page. We track hovers over and clicks on CTA’s.
Ranks in Google for awesome on brand phrases related to the product and the reaction is phenomenal
Even though it is very much on brand it is still getting a lot of social shares due to cool and unique factor.
You can put and track actual CTA’s on the graphic page. We track hovers over and clicks on CTA’s.
Infographics for 

Fun & Profit
Infographics for Fun and Profit - Chris Bennett #df13
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Infographics for Fun and Profit - Chris Bennett #df13

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Infographics and visual assets for content marketing. Creation and promotion strategies for visual content marketing.

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Infographics for Fun and Profit - Chris Bennett #df13

  1. 1. Execution, Promotion & Case Studies Marketing with Infographics for Fun and Profit Chris Bennett 97th Floor, Founder/CEO @chrisbennett
  2. 2. Having a graphic is not a silver bullet Infographics are not silver bullets, they are an effective piece of your content strategy, they are not your content strategy
  3. 3. If you build it, they won’t come You have an infogrpahic completed, now what?
  4. 4. Hard Work It’s going to take hustle.
  5. 5. If leveraged right one campaign can affect a lot of KPI’s. Notice I said, “One Campaign” not “one infographic”
  6. 6. Sites you can use to jump start your promo
  7. 7. Sites you can use to jump start your promo TEST TEST TEST ! Write at least 5 different titles ! Demographic Targeting ! Start Small w/$ Then Scale what works
  8. 8. Sites you can use to jump start your promo Notice I said, “One Campaign” not “one infographic”
  9. 9. Sites you can use to jump start your promo
  10. 10. 149k Views in Total just from SU
  11. 11. Sites you can use to jump start your promo Slice up you assets into smaller graphics for FB and target demos related to that specific content.
  12. 12. Sites you can use to jump start your promo •Slice up the graphic into small snapshots or what we call social cards. Target those specific Cards to their related Demo.
  13. 13. Sites you can use to jump start your promo If your a Big Brand Pin to Top of Timeline. ! Always use Hashtags ! Geographic Targeting ! Make sure the content is good not a pitch
  14. 14. Sites you can use to jump start your promo Create content specifically for large subreddits
  15. 15. Sites you can use to jump start your promo If you are going to play on Pinterest make it less about Data and more about DIY and improvement. Instructions not Info or data viz.
  16. 16. Leverage graphics for SEO
  17. 17. Write a synopsis or transcript of your graphic so there is sufficient text on your page for the likes of Google.
  18. 18. Content Partnerships & Getting Links Reach out to those that you source ! Never ask for a mention on your first contact ! Use FollowerWonk and search for “editor at” “writer at” ! Offer Exclusives ! Offer Promo in exchange
  19. 19. Repurposing content
  20. 20. By repurposing content Vid eo Interact ives Infograp hics Sto ry Slid es Gif/ Meme Artic les Social Cards
  21. 21. What if I told you, “15 mins or less could get you 30k visitors?”
  22. 22. After this graphic, http://www.soleranetworks.com/blogs/are-you-a-hackers-target/ was designed we sliced it up by taking screen shots and put it on slideshare and...
  23. 23. http://www.slideshare.net/SoleraNetworks/are-you-a-hackers-target
  24. 24. Did it again with this one, http://www.drugrehab.org/28487/how-meth-affects-you-infographic/
  25. 25. 10k+ views, top of the day, only 6 slides, http://www.slideshare.net/DrugRehabdotorg/how-meth-affects-you
  26. 26. Upcycle it by working it into a BuzzFeed article. Buzzfeed article = 319k views!!! Referral traffic from BuzzFeed = 16,073
  27. 27. and this one, http://www.defensivedriving.com/blog/the-ins-and-outs-of-motorcycle-clubs-infographic
  28. 28. 23k+ views, top of the day, top of the week, only 10 slides http://www.slideshare.net/DrugRehabdotorg/how-meth-affects-you. We did this one as a complementary, it isn’t the same content as the graphic, which drove a lot of traffic back to the graphic.
  29. 29. Embed your Slideshare on your infographic landing page
  30. 30. Upcycling Get more mileage out of your content.
  31. 31. 32 pages Long, 4,602 words Very popular theory, out of all our staff I sent it to (30+ people) 3 including me made it through the entire text. So we made it visual, www.pixartheory.com. Original Theory at, http://jonnegroni.com/2013/07/11/the-pixar-theory/
  32. 32. Very popular theory, out of all our staff I sent it to (30+ people) 3 including me made it through the entire text. So we made it visual, www.pixartheory.com. Original Theory at, http://jonnegroni.com/2013/07/11/the-pixar-theory/
  33. 33. Interactive sticky Very popular theory, out of all our staff I sent it to (30+ people) 3 including me made it through the entire text. So we made it visual, www.pixartheory.com. Original Theory at, http://jonnegroni.com/2013/07/11/the-pixar-theory/
  34. 34. Optimize for mobile Very popular theory, out of all our staff I sent it to (30+ people) 3 including me made it through the entire text. So we made it visual, www.pixartheory.com. Original Theory at, http://jonnegroni.com/2013/07/11/the-pixar-theory/
  35. 35. Optimizing for open graph tags.
  36. 36. ! Optimizing for open graph tags. <title>The Pixar Theory</title> <meta property='og:locale' content='en_US'/> <meta property='og:type' content='article'/> <meta property='og:title' content='The Pixar Theory an Interactive Story, by @97thfloor #pixartheory'/> <meta property='og:description' content='Every Pixar movie is connected. This interactive graphic tells the story of how and why.'/> <meta property='og:url' content='http://www.pixartheory.com'/> <meta property='og:site_name' content='The Pixar Theory'/> <meta property='og:image' content='http://www.97thfloor.com/wp-content/uploads/2013/07/The-Pixar-Theoryshare-1.jpg'/> <meta property='og:image' content='http://www.97thfloor.com/wp-content/uploads/2013/07/The-Pixar-Theoryshare-2.jpg'/> <meta property='og:image' content='http://www.97thfloor.com/wp-content/uploads/2013/07/kitty.jpg'/>
  37. 37. Optimizing for Twitter Cards https://dev.twitter.com/docs/cards
  38. 38. What to Tweet Source: http://tracksocial.com/whitepapers
  39. 39. Make Your Content Interactive
  40. 40. Case Study in Interactive Content, http://www.desk.com/customer-service/how-to-improve-customer-service
  41. 41. Desk.com, awesome product that is widely used. Wanted a cool interactive way to explain benefits and really sell the product high in the Funnel.
  42. 42. We created an interactive explainer and the #’s are compelling.
  43. 43. In Analytics the Graphic was Broken into 4 parts. 40% of all traffic (even social) complete the entire interactive. Remember this information is 100% about Universal Inbox. It is 100% “on brand.”
  44. 44. Avg. Time on Page is 3.2 minutes (that is from all traffic even social).
  45. 45. Interactive can tell a long and complicated story in a more compelling easy to digest way.
  46. 46. Ranks in Google for awesome on brand phrases related to the product and the reaction is phenomenal
  47. 47. Even though it is very much on brand it is still getting a lot of social shares due to cool and unique factor.
  48. 48. You can put and track actual CTA’s on the graphic page. We track hovers over and clicks on CTA’s.
  49. 49. Ranks in Google for awesome on brand phrases related to the product and the reaction is phenomenal
  50. 50. Even though it is very much on brand it is still getting a lot of social shares due to cool and unique factor.
  51. 51. You can put and track actual CTA’s on the graphic page. We track hovers over and clicks on CTA’s.
  52. 52. Infographics for 
 Fun & Profit
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