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Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
Content vs Panda
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Content vs Panda

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  • It’s not hard. Get yourself legit research and get a legit designer!
  • Transcript

    • 1. Creative Content VS Panda vince blackham @vinceblackham
    • 2. google is making a strong push towards socialhttp://techcrunch.com/2011/06/03/google-acquires-postrank-an-analytics-service-for-the-social-web/
    • 3. 52 changes in april http://insidesearch.blogspot.co.uk/2012/05/search-quality- highlights-53-changes.html
    • 4. diversityfreshnessqualityauthority 6 relating to content
    • 5. it’s not that links carry less weight, but rather thatthere’s more weight to distribute overall. http://www.seobythesea.com/2012/05/social-circles-content-sharing- visibility-google-plus/
    • 6. justin briggs http://slidesha.re/Kww1bM
    • 7. google gets smarter at devaluating paid links
    • 8. content strategies FTW
    • 9. infographics
    • 10. really, vince?!infographics??
    • 11. yep!http://www.google.com/insights/search/#cat=0-12&q=infographics&cmpt=q
    • 12. what’s the real problemwith infographics?
    • 13. this!
    • 14. crap in infographic form is still crap https://twitter.com/#!/dannysullivan/status/121266798539714560
    • 15. make it beautiful, make it unique
    • 16. 6,515 views 4,109 views 4,660 views 5,360 views 8,361 viewsWinner, Winner, Chicken Dinner http://www.flickr.com/photos/laurenmanning
    • 17. creativity is not a talent.creativity is a drive! ~ hugh macleod
    • 18. interactive graphics
    • 19. introducing:permabait *thanks rand
    • 20. an API-driven interactive graphic
    • 21. when there’s data on top of data
    • 22. and, because it’s in HTML5, it’s measurable
    • 23. instruction based graphicsinstruction based graphics
    • 24. but this is better!this is always nice this is digg 1.0 traffic, but better
    • 25. first piece
    • 26. second & third pieces
    • 27. 10 days! fourth & fifth piecesstrong social activity has significantly increased rankings
    • 28. 500 px wide 2500 px longthe repin, like, and comment buttons remain at the top
    • 29. 36,000 repins, but how many visitors?
    • 30. Only 3,600 visitors?!
    • 31. 51,000 repins. this one’s gotta work
    • 32. that’s better
    • 33. the key to successful, creative content
    • 34. use tineye to check for attribution
    • 35. if all else fails…
    • 36. get to it
    • 37. vince blackhamvince@97thfloor.com@vinceblackham thank you!

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