Content vs Panda

Creative Content VS Panda vince blackham @vinceblackham

google is making a strong push towards socialhttp://techcrunch.com/2011/06/03/google-acquires-postrank-an-analytics-service-for-the-social-web/

52 changes in april http://insidesearch.blogspot.co.uk/2012/05/search-quality- highlights-53-changes.html

diversityfreshnessqualityauthority 6 relating to content

it’s not that links carry less weight, but rather thatthere’s more weight to distribute overall. http://www.seobythesea.com/2012/05/social-circles-content-sharing- visibility-google-plus/

justin briggs http://slidesha.re/Kww1bM

google gets smarter at devaluating paid links

content strategies FTW

infographics

really, vince?!infographics??

yep!http://www.google.com/insights/search/#cat=0-12&q=infographics&cmpt=q

what’s the real problemwith infographics?

crap in infographic form is still crap https://twitter.com/#!/dannysullivan/status/121266798539714560

make it beautiful, make it unique

6,515 views 4,109 views 4,660 views 5,360 views 8,361 viewsWinner, Winner, Chicken Dinner http://www.flickr.com/photos/laurenmanning

creativity is not a talent.creativity is a drive! ~ hugh macleod

interactive graphics

introducing:permabait *thanks rand

an API-driven interactive graphic

when there’s data on top of data

and, because it’s in HTML5, it’s measurable

instruction based graphicsinstruction based graphics

but this is better!this is always nice this is digg 1.0 traffic, but better

first piece

second & third pieces

10 days! fourth & fifth piecesstrong social activity has significantly increased rankings

500 px wide 2500 px longthe repin, like, and comment buttons remain at the top

36,000 repins, but how many visitors?

Only 3,600 visitors?!

51,000 repins. this one’s gotta work

that’s better

the key to successful, creative content

use tineye to check for attribution

if all else fails…

get to it

vince blackhamvince@97thfloor.com@vinceblackham thank you!

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Content vs Panda

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