Creative Content          VS     Panda    vince blackham      @vinceblackham
google is making a strong push towards socialhttp://techcrunch.com/2011/06/03/google-acquires-postrank-an-analytics-servic...
52 changes in april   http://insidesearch.blogspot.co.uk/2012/05/search-quality-   highlights-53-changes.html
diversityfreshnessqualityauthority      6 relating to content
it’s not that links carry less weight, but rather thatthere’s more weight to distribute overall.             http://www.se...
justin briggs http://slidesha.re/Kww1bM
google gets smarter at devaluating paid links
content strategies FTW
infographics
really, vince?!infographics??
yep!http://www.google.com/insights/search/#cat=0-12&q=infographics&cmpt=q
what’s the real problemwith infographics?
this!
crap in infographic form is still crap     https://twitter.com/#!/dannysullivan/status/121266798539714560
make it beautiful, make it unique
6,515 views            4,109 views                                                 4,660 views         5,360 views        ...
creativity is not a talent.creativity is a drive!        ~ hugh macleod
interactive graphics
introducing:permabait   *thanks rand
an API-driven interactive graphic
when there’s data on top of data
and, because it’s in HTML5, it’s measurable
instruction based graphicsinstruction based graphics
but this is better!this is always nice      this is digg 1.0 traffic, but better
first piece
second & third pieces
10 days!            fourth & fifth piecesstrong social activity has significantly increased rankings
500 px wide                       2500 px longthe repin, like, and comment buttons remain at the top
36,000 repins, but how many visitors?
Only 3,600 visitors?!
51,000 repins. this one’s gotta work
that’s better
the key to successful, creative content
use tineye to check for attribution
if all else fails…
get to it
vince blackhamvince@97thfloor.com@vinceblackham          thank you!
Content vs Panda
Content vs Panda
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Content vs Panda

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  • Content vs Panda

    1. 1. Creative Content VS Panda vince blackham @vinceblackham
    2. 2. google is making a strong push towards socialhttp://techcrunch.com/2011/06/03/google-acquires-postrank-an-analytics-service-for-the-social-web/
    3. 3. 52 changes in april http://insidesearch.blogspot.co.uk/2012/05/search-quality- highlights-53-changes.html
    4. 4. diversityfreshnessqualityauthority 6 relating to content
    5. 5. it’s not that links carry less weight, but rather thatthere’s more weight to distribute overall. http://www.seobythesea.com/2012/05/social-circles-content-sharing- visibility-google-plus/
    6. 6. justin briggs http://slidesha.re/Kww1bM
    7. 7. google gets smarter at devaluating paid links
    8. 8. content strategies FTW
    9. 9. infographics
    10. 10. really, vince?!infographics??
    11. 11. yep!http://www.google.com/insights/search/#cat=0-12&q=infographics&cmpt=q
    12. 12. what’s the real problemwith infographics?
    13. 13. this!
    14. 14. crap in infographic form is still crap https://twitter.com/#!/dannysullivan/status/121266798539714560
    15. 15. make it beautiful, make it unique
    16. 16. 6,515 views 4,109 views 4,660 views 5,360 views 8,361 viewsWinner, Winner, Chicken Dinner http://www.flickr.com/photos/laurenmanning
    17. 17. creativity is not a talent.creativity is a drive! ~ hugh macleod
    18. 18. interactive graphics
    19. 19. introducing:permabait *thanks rand
    20. 20. an API-driven interactive graphic
    21. 21. when there’s data on top of data
    22. 22. and, because it’s in HTML5, it’s measurable
    23. 23. instruction based graphicsinstruction based graphics
    24. 24. but this is better!this is always nice this is digg 1.0 traffic, but better
    25. 25. first piece
    26. 26. second & third pieces
    27. 27. 10 days! fourth & fifth piecesstrong social activity has significantly increased rankings
    28. 28. 500 px wide 2500 px longthe repin, like, and comment buttons remain at the top
    29. 29. 36,000 repins, but how many visitors?
    30. 30. Only 3,600 visitors?!
    31. 31. 51,000 repins. this one’s gotta work
    32. 32. that’s better
    33. 33. the key to successful, creative content
    34. 34. use tineye to check for attribution
    35. 35. if all else fails…
    36. 36. get to it
    37. 37. vince blackhamvince@97thfloor.com@vinceblackham thank you!
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