Content vs Panda
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Content vs Panda

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Content vs Panda Content vs Panda Presentation Transcript

  • Creative Content VS Panda vince blackham @vinceblackham
  • google is making a strong push towards socialhttp://techcrunch.com/2011/06/03/google-acquires-postrank-an-analytics-service-for-the-social-web/
  • 52 changes in april http://insidesearch.blogspot.co.uk/2012/05/search-quality- highlights-53-changes.html
  • diversityfreshnessqualityauthority 6 relating to content
  • it’s not that links carry less weight, but rather thatthere’s more weight to distribute overall. http://www.seobythesea.com/2012/05/social-circles-content-sharing- visibility-google-plus/
  • justin briggs http://slidesha.re/Kww1bM
  • google gets smarter at devaluating paid links
  • content strategies FTW
  • infographics
  • really, vince?!infographics??
  • yep!http://www.google.com/insights/search/#cat=0-12&q=infographics&cmpt=q
  • what’s the real problemwith infographics?
  • this!
  • crap in infographic form is still crap https://twitter.com/#!/dannysullivan/status/121266798539714560
  • make it beautiful, make it unique
  • 6,515 views 4,109 views 4,660 views 5,360 views 8,361 viewsWinner, Winner, Chicken Dinner http://www.flickr.com/photos/laurenmanning
  • creativity is not a talent.creativity is a drive! ~ hugh macleod
  • interactive graphics
  • introducing:permabait *thanks rand
  • an API-driven interactive graphic
  • when there’s data on top of data
  • and, because it’s in HTML5, it’s measurable
  • instruction based graphicsinstruction based graphics
  • but this is better!this is always nice this is digg 1.0 traffic, but better
  • first piece
  • second & third pieces
  • 10 days! fourth & fifth piecesstrong social activity has significantly increased rankings
  • 500 px wide 2500 px longthe repin, like, and comment buttons remain at the top
  • 36,000 repins, but how many visitors?
  • Only 3,600 visitors?!
  • 51,000 repins. this one’s gotta work
  • that’s better
  • the key to successful, creative content
  • use tineye to check for attribution
  • if all else fails…
  • get to it
  • vince blackhamvince@97thfloor.com@vinceblackham thank you!