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  • It’s not hard. Get yourself legit research and get a legit designer!

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  • 1. Creative Content VS Panda vince blackham @vinceblackham
  • 2. google is making a strong push towards socialhttp://techcrunch.com/2011/06/03/google-acquires-postrank-an-analytics-service-for-the-social-web/
  • 3. 52 changes in april http://insidesearch.blogspot.co.uk/2012/05/search-quality- highlights-53-changes.html
  • 4. diversityfreshnessqualityauthority 6 relating to content
  • 5. it’s not that links carry less weight, but rather thatthere’s more weight to distribute overall. http://www.seobythesea.com/2012/05/social-circles-content-sharing- visibility-google-plus/
  • 6. justin briggs http://slidesha.re/Kww1bM
  • 7. google gets smarter at devaluating paid links
  • 8. content strategies FTW
  • 9. infographics
  • 10. really, vince?!infographics??
  • 11. yep!http://www.google.com/insights/search/#cat=0-12&q=infographics&cmpt=q
  • 12. what’s the real problemwith infographics?
  • 13. this!
  • 14. crap in infographic form is still crap https://twitter.com/#!/dannysullivan/status/121266798539714560
  • 15. make it beautiful, make it unique
  • 16. 6,515 views 4,109 views 4,660 views 5,360 views 8,361 viewsWinner, Winner, Chicken Dinner http://www.flickr.com/photos/laurenmanning
  • 17. creativity is not a talent.creativity is a drive! ~ hugh macleod
  • 18. interactive graphics
  • 19. introducing:permabait *thanks rand
  • 20. an API-driven interactive graphic
  • 21. when there’s data on top of data
  • 22. and, because it’s in HTML5, it’s measurable
  • 23. instruction based graphicsinstruction based graphics
  • 24. but this is better!this is always nice this is digg 1.0 traffic, but better
  • 25. first piece
  • 26. second & third pieces
  • 27. 10 days! fourth & fifth piecesstrong social activity has significantly increased rankings
  • 28. 500 px wide 2500 px longthe repin, like, and comment buttons remain at the top
  • 29. 36,000 repins, but how many visitors?
  • 30. Only 3,600 visitors?!
  • 31. 51,000 repins. this one’s gotta work
  • 32. that’s better
  • 33. the key to successful, creative content
  • 34. use tineye to check for attribution
  • 35. if all else fails…
  • 36. get to it
  • 37. vince blackhamvince@97thfloor.com@vinceblackham thank you!