Chris Bennett 97th Floor eTourism Summit 2012 Pinterest for Travel Marketers
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Chris Bennett 97th Floor eTourism Summit 2012 Pinterest for Travel Marketers

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Why Travel Marketers need to use Pinterest to market their CVB's, destinations and services. Case Studies and best practices for going Viral on Pinterest.

Why Travel Marketers need to use Pinterest to market their CVB's, destinations and services. Case Studies and best practices for going Viral on Pinterest.

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  • \n
  • Yes you should have an account and be active on a daily basis, repin other peoples content and pin images that are not on your site and that are complementary, but in terms of viral traffic you need to create images for the sole purpose of going viral within Pinterest. \n
  • Yes you should have an account and be active on a daily basis, repin other peoples content and pin images that are not on your site and that are complementary, but in terms of viral traffic you need to create images for the sole purpose of going viral within Pinterest. \n
  • Yes you should have an account and be active on a daily basis, repin other peoples content and pin images that are not on your site and that are complementary, but in terms of viral traffic you need to create images for the sole purpose of going viral within Pinterest. \n
  • Yes you should have an account and be active on a daily basis, repin other peoples content and pin images that are not on your site and that are complementary, but in terms of viral traffic you need to create images for the sole purpose of going viral within Pinterest. \n
  • Yes you should have an account and be active on a daily basis, repin other peoples content and pin images that are not on your site and that are complementary, but in terms of viral traffic you need to create images for the sole purpose of going viral within Pinterest. \n
  • Yes you should have an account and be active on a daily basis, repin other peoples content and pin images that are not on your site and that are complementary, but in terms of viral traffic you need to create images for the sole purpose of going viral within Pinterest. \n
  • Why should you start using Pinterest as part of your marketing strategy?\n
  • Here is a look behind the curtain as to what works in terms of viral traffic. This is beyond the day to day. \n
  • Yes you should have an account and be active on a daily basis, repin other peoples content and pin images that are not on your site and that are complementary, but in terms of viral traffic you need to create images for the sole purpose of going viral within Pinterest. \n
  • \n
  • A solid content strategy always wins. \n
  • A VISUAL solid content strategy is next level content marketing. And it is the future. \n
  • Make sure the images \n
  • Traditional Infographics don’t always work on Pinterest like they do on other social sites. Especially data heavy graphics. \n
  • DEF: Superpins = Images created to get 10’s of thousands of repins.\n
  • Image size doesn’t have a lot to do with success, but it has everything to do with gaining traffic. \n
  • The last image had 36k Repins but only 3k traffic\n
  • We have found that 5,000 pixels long is a magic #. Pinterest resizes the width of images to fit the site but it does not resize the length. The reason we make them long is because the users cannot get all the info from the image until they click through to your site. \n
  • Walla!\n
  • Instead of 3k traffic like previous, we saw 246k visits. Much better.\n
  • How to generate ideas.\n
  • DIY’s are gold\n
  • DIY’s are gold\n
  • DIY’s are gold\n
  • DIY’s are gold\n
  • First place you should look is the site itself. Search for related keywords and look for content that has already been successful in that space. \n
  • First place you should look is the site itself. Search for related keywords and look for content that has already been successful in that space. \n
  • First place you should look is the site itself. Search for related keywords and look for content that has already been successful in that space. \n
  • Ubersuggest is an awesome place to spend some time to generate ideas. It pulls from Google Suggest. \n
  • This one did great cause we tapped into DIY/Weddings/Technology.\n
  • These are the best times submit your content on your accounts. \n
  • Nothing is more important than testing. If you don’t succeed at first, do not give up. We did not crack the code the first time. \n
  • Don’t think one dimensional, create useful content. \n
  • Success Stories\n
  • Title is everything, not just what it says, but how and what size. \n
  • We thought up that idea late at night, emailed some clients one said yes and BAM!\n
  • I think a big reason as to why this worked so well is cause it is a different take on a common thing that people only think has use for one thing. This piece had everything to do with Vodka but nothing to do with drinking it. \n
  • BAM!\n
  • \n
  • \n
  • \n
  • \n
  • We saw that mason jars were going wild so we made 12 recipes. \n
  • BAM!\n
  • Pinterest Users Buy\n
  • They convert and the more contact they have with your site, the more likely that is. \n
  • A couple months later and your cranking.\n
  • Been testing Ranking Techniques for Search Results. This client went from 11 followers to 500 after 3 weeks of rankings. \n
  • Tineye is a good place to see if your Superpins are getting picked up. \n
  • Superpins can bring links too, but getting picked up by bloggers. \n
  • \n

Chris Bennett 97th Floor eTourism Summit 2012 Pinterest for Travel Marketers Chris Bennett 97th Floor eTourism Summit 2012 Pinterest for Travel Marketers Presentation Transcript

  • What Does the BOOMin Pinterest Mean to Travel Marketers http://slidesha.re/ETS12pinterest Chris Bennett @chrisbennett 97thfloor.com @97thfloor
  • great age demographics 2
  • good education 3
  • great income demographics 4
  • April 2012Sept. 2012 sex demographics *male users on the rise 5
  • most popular categories*http://www.repinly.com/stats.aspx 6
  • most popular categories*http://www.repinly.com/stats.aspx*everyone likes Travel, the interest is much more than this. 7
  • Campaigns & Conversions- Best practices forviral success- Idea generation- Case Studies what I will cover
  • Not Your Ordinary Strategy Our Process & Methodology 9
  • don’t need a pinterest account to have success...but you should. 10
  • Because... 11
  • strategically create viral images that live on your site the best social traffic since...ever
  • traditional infographics get no love on Pinterest
  • lets call them SUPERPINS 16
  • incorrectly sized graphic
  • ???only 3k in traffic??
  • < 5,000 pixelsmake them have to go to your website
  • Pinterest eats it up!http://socialsiteexplorer.com/search/11160
  • right size. right traffic.
  • ideas 22
  • DIY & how to’s have shown the most success
  • How To Travel The World on aTeachers Salary Airline Hacks: How To Get First Class for FreeEat Like a Local: LocalMust Eats in Every Country DIY & how to’s have shown the most success Tie that into TRAVEL.
  • anyone could make this in 5 minshttp://iwastesomuchtime.com/on/?i=16814
  • anyone could make this in 5 minshttp://iwastesomuchtime.com/on/?i=16814
  • use Pinterest to mine for ideas 27
  • use Other social sites to mine for ideas 28
  • got the idea from Redditwww.visamapper.com 29
  • use ubersuggest to mine for ideas
  • DIY & crafts People Photography Technology Weddingscreate them with multiple categories in mind
  • push 2-3 times per day during peak hours
  • the key to successful, visual content
  • stop thinking “linkbait”http://selnd.com/SEL-linkbait
  • case studies 35
  • large titleeasy toread steps get your format right
  • 40k repins – over 80k uniques
  • make it helpful. make it useful.
  • social sharing home run
  • 40
  • Pin it to Win ItNeed big followingLeverage FB & Twitter 41
  • 42
  • Doesn’t have to be relatedto Women. 43
  • 44
  • social sharing home runhttp://socialsiteexplorer.com/search/11136
  • BEST!1ST piece
  • 2nd & 3rdsocial traffic that converts
  • 10increased growth month-over-month
  • SEO for Pinterest: Pin Ranked #1 for 3 weeksbrought over 500 new followers to Pinterestaccount
  • use tineye to check for attribution
  • and they build links, too!
  • http://slidesha.re/ETS12pinterestChris Bennettchris@97thfloor.com@chrisbennett