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Chris Bennett 97th Floor eTourism Summit 2012 Pinterest for Travel Marketers

by 97th Floor on Oct 11, 2012

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Why Travel Marketers need to use Pinterest to market their CVB's, destinations and services. Case Studies and best practices for going Viral on Pinterest.

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Chris Bennett 97th Floor eTourism Summit 2012 Pinterest for Travel Marketers Presentation Transcript

What Does the BOOMin Pinterest Mean to Travel Marketers http://slidesha.re/ETS12pinterest Chris Bennett @chrisbennett 97thﬂoor.com @97thﬂoor

great age demographics 2

good education 3

great income demographics 4

April 2012Sept. 2012 sex demographics *male users on the rise 5

most popular categories*http://www.repinly.com/stats.aspx 6

most popular categories*http://www.repinly.com/stats.aspx*everyone likes Travel, the interest is much more than this. 7

Campaigns & Conversions- Best practices forviral success- Idea generation- Case Studies what I will cover

Not Your Ordinary Strategy Our Process & Methodology 9

don’t need a pinterest account to have success...but you should. 10

Because... 11

strategically create viral images that live on your site the best social trafﬁc since...ever

traditional infographics get no love on Pinterest

lets call them SUPERPINS 16

incorrectly sized graphic

???only 3k in trafﬁc??

< 5,000 pixelsmake them have to go to your website

Pinterest eats it up!http://socialsiteexplorer.com/search/11160

right size. right trafﬁc.

ideas 22

DIY & how to’s have shown the most success

How To Travel The World on aTeachers Salary Airline Hacks: How To Get First Class for FreeEat Like a Local: LocalMust Eats in Every Country DIY & how to’s have shown the most success Tie that into TRAVEL.

anyone could make this in 5 minshttp://iwastesomuchtime.com/on/?i=16814

use Pinterest to mine for ideas 27

use Other social sites to mine for ideas 28

got the idea from Redditwww.visamapper.com 29

use ubersuggest to mine for ideas

DIY & crafts People Photography Technology Weddingscreate them with multiple categories in mind

push 2-3 times per day during peak hours

the key to successful, visual content

stop thinking “linkbait”http://selnd.com/SEL-linkbait

case studies 35

large titleeasy toread steps get your format right

40k repins – over 80k uniques

make it helpful. make it useful.

social sharing home run

Pin it to Win ItNeed big followingLeverage FB & Twitter 41

Doesn’t have to be relatedto Women. 43

social sharing home runhttp://socialsiteexplorer.com/search/11136

BEST!1ST piece

2nd & 3rdsocial trafﬁc that converts

10increased growth month-over-month

SEO for Pinterest: Pin Ranked #1 for 3 weeksbrought over 500 new followers to Pinterestaccount

use tineye to check for attribution

and they build links, too!

http://slidesha.re/ETS12pinterestChris Bennettchris@97thﬂoor.com@chrisbennett