What Does the BOOMin Pinterest Mean to  Travel Marketers    http://slidesha.re/ETS12pinterest       Chris Bennett         ...
great age demographics                         2
good education                 3
great income demographics                            4
April 2012Sept. 2012   sex demographics *male users on the rise                                              5
most popular categories*http://www.repinly.com/stats.aspx   6
most popular categories*http://www.repinly.com/stats.aspx*everyone likes Travel, the interest is much more than this.   7
Campaigns & Conversions- Best practices forviral success- Idea generation- Case Studies         what I will cover
Not Your Ordinary Strategy             Our Process & Methodology                                         9
don’t need a pinterest account to have success...but you should.                         10
Because...             11
strategically create viral images that live on your site            the best social traffic since...ever
traditional infographics get no love on Pinterest
lets call them SUPERPINS                           16
incorrectly sized graphic
???only 3k in traffic??
< 5,000 pixelsmake them have to go to your website
Pinterest eats it up!http://socialsiteexplorer.com/search/11160
right size. right traffic.
ideas        22
DIY & how to’s have shown the most success
How To Travel The World on aTeachers Salary         Airline Hacks: How To Get         First Class for FreeEat Like a Local...
anyone could make this in 5 minshttp://iwastesomuchtime.com/on/?i=16814
anyone could make this in 5 minshttp://iwastesomuchtime.com/on/?i=16814
use Pinterest to mine for ideas                                  27
use Other social sites to mine for ideas                                           28
got the idea from Redditwww.visamapper.com         29
use ubersuggest to mine for ideas
DIY & crafts                        People                        Photography                        Technology           ...
push 2-3 times per day during peak hours
the key to successful, visual content
stop thinking “linkbait”http://selnd.com/SEL-linkbait
case studies               35
large titleeasy toread steps              get your format right
40k repins – over 80k uniques
make it helpful. make it useful.
social sharing home run
40
Pin it to Win ItNeed big followingLeverage FB & Twitter   41
42
Doesn’t have to be relatedto Women.                    43
44
social sharing home runhttp://socialsiteexplorer.com/search/11136
BEST!1ST piece
2nd & 3rdsocial traffic that converts
10increased growth month-over-month
SEO for Pinterest: Pin Ranked #1 for 3 weeksbrought over 500 new followers to Pinterestaccount
use tineye to check for attribution
and they build links, too!
http://slidesha.re/ETS12pinterestChris Bennettchris@97thfloor.com@chrisbennett
Chris Bennett 97th Floor eTourism Summit 2012 Pinterest for Travel Marketers
Chris Bennett 97th Floor eTourism Summit 2012 Pinterest for Travel Marketers
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Chris Bennett 97th Floor eTourism Summit 2012 Pinterest for Travel Marketers

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Why Travel Marketers need to use Pinterest to market their CVB's, destinations and services. Case Studies and best practices for going Viral on Pinterest.

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  • \n
  • Yes you should have an account and be active on a daily basis, repin other peoples content and pin images that are not on your site and that are complementary, but in terms of viral traffic you need to create images for the sole purpose of going viral within Pinterest. \n
  • Yes you should have an account and be active on a daily basis, repin other peoples content and pin images that are not on your site and that are complementary, but in terms of viral traffic you need to create images for the sole purpose of going viral within Pinterest. \n
  • Yes you should have an account and be active on a daily basis, repin other peoples content and pin images that are not on your site and that are complementary, but in terms of viral traffic you need to create images for the sole purpose of going viral within Pinterest. \n
  • Yes you should have an account and be active on a daily basis, repin other peoples content and pin images that are not on your site and that are complementary, but in terms of viral traffic you need to create images for the sole purpose of going viral within Pinterest. \n
  • Yes you should have an account and be active on a daily basis, repin other peoples content and pin images that are not on your site and that are complementary, but in terms of viral traffic you need to create images for the sole purpose of going viral within Pinterest. \n
  • Yes you should have an account and be active on a daily basis, repin other peoples content and pin images that are not on your site and that are complementary, but in terms of viral traffic you need to create images for the sole purpose of going viral within Pinterest. \n
  • Why should you start using Pinterest as part of your marketing strategy?\n
  • Here is a look behind the curtain as to what works in terms of viral traffic. This is beyond the day to day. \n
  • Yes you should have an account and be active on a daily basis, repin other peoples content and pin images that are not on your site and that are complementary, but in terms of viral traffic you need to create images for the sole purpose of going viral within Pinterest. \n
  • \n
  • A solid content strategy always wins. \n
  • A VISUAL solid content strategy is next level content marketing. And it is the future. \n
  • Make sure the images \n
  • Traditional Infographics don&amp;#x2019;t always work on Pinterest like they do on other social sites. Especially data heavy graphics. \n
  • DEF: Superpins = Images created to get 10&amp;#x2019;s of thousands of repins.\n
  • Image size doesn&amp;#x2019;t have a lot to do with success, but it has everything to do with gaining traffic. \n
  • The last image had 36k Repins but only 3k traffic\n
  • We have found that 5,000 pixels long is a magic #. Pinterest resizes the width of images to fit the site but it does not resize the length. The reason we make them long is because the users cannot get all the info from the image until they click through to your site. \n
  • Walla!\n
  • Instead of 3k traffic like previous, we saw 246k visits. Much better.\n
  • How to generate ideas.\n
  • DIY&amp;#x2019;s are gold\n
  • DIY&amp;#x2019;s are gold\n
  • DIY&amp;#x2019;s are gold\n
  • DIY&amp;#x2019;s are gold\n
  • First place you should look is the site itself. Search for related keywords and look for content that has already been successful in that space. \n
  • First place you should look is the site itself. Search for related keywords and look for content that has already been successful in that space. \n
  • First place you should look is the site itself. Search for related keywords and look for content that has already been successful in that space. \n
  • Ubersuggest is an awesome place to spend some time to generate ideas. It pulls from Google Suggest. \n
  • This one did great cause we tapped into DIY/Weddings/Technology.\n
  • These are the best times submit your content on your accounts. \n
  • Nothing is more important than testing. If you don&amp;#x2019;t succeed at first, do not give up. We did not crack the code the first time. \n
  • Don&amp;#x2019;t think one dimensional, create useful content. \n
  • Success Stories\n
  • Title is everything, not just what it says, but how and what size. \n
  • We thought up that idea late at night, emailed some clients one said yes and BAM!\n
  • I think a big reason as to why this worked so well is cause it is a different take on a common thing that people only think has use for one thing. This piece had everything to do with Vodka but nothing to do with drinking it. \n
  • BAM!\n
  • \n
  • \n
  • \n
  • \n
  • We saw that mason jars were going wild so we made 12 recipes. \n
  • BAM!\n
  • Pinterest Users Buy\n
  • They convert and the more contact they have with your site, the more likely that is. \n
  • A couple months later and your cranking.\n
  • Been testing Ranking Techniques for Search Results. This client went from 11 followers to 500 after 3 weeks of rankings. \n
  • Tineye is a good place to see if your Superpins are getting picked up. \n
  • Superpins can bring links too, but getting picked up by bloggers. \n
  • \n
  • Transcript of "Chris Bennett 97th Floor eTourism Summit 2012 Pinterest for Travel Marketers"

    1. 1. What Does the BOOMin Pinterest Mean to Travel Marketers http://slidesha.re/ETS12pinterest Chris Bennett @chrisbennett 97thfloor.com @97thfloor
    2. 2. great age demographics 2
    3. 3. good education 3
    4. 4. great income demographics 4
    5. 5. April 2012Sept. 2012 sex demographics *male users on the rise 5
    6. 6. most popular categories*http://www.repinly.com/stats.aspx 6
    7. 7. most popular categories*http://www.repinly.com/stats.aspx*everyone likes Travel, the interest is much more than this. 7
    8. 8. Campaigns & Conversions- Best practices forviral success- Idea generation- Case Studies what I will cover
    9. 9. Not Your Ordinary Strategy Our Process & Methodology 9
    10. 10. don’t need a pinterest account to have success...but you should. 10
    11. 11. Because... 11
    12. 12. strategically create viral images that live on your site the best social traffic since...ever
    13. 13. traditional infographics get no love on Pinterest
    14. 14. lets call them SUPERPINS 16
    15. 15. incorrectly sized graphic
    16. 16. ???only 3k in traffic??
    17. 17. < 5,000 pixelsmake them have to go to your website
    18. 18. Pinterest eats it up!http://socialsiteexplorer.com/search/11160
    19. 19. right size. right traffic.
    20. 20. ideas 22
    21. 21. DIY & how to’s have shown the most success
    22. 22. How To Travel The World on aTeachers Salary Airline Hacks: How To Get First Class for FreeEat Like a Local: LocalMust Eats in Every Country DIY & how to’s have shown the most success Tie that into TRAVEL.
    23. 23. anyone could make this in 5 minshttp://iwastesomuchtime.com/on/?i=16814
    24. 24. anyone could make this in 5 minshttp://iwastesomuchtime.com/on/?i=16814
    25. 25. use Pinterest to mine for ideas 27
    26. 26. use Other social sites to mine for ideas 28
    27. 27. got the idea from Redditwww.visamapper.com 29
    28. 28. use ubersuggest to mine for ideas
    29. 29. DIY & crafts People Photography Technology Weddingscreate them with multiple categories in mind
    30. 30. push 2-3 times per day during peak hours
    31. 31. the key to successful, visual content
    32. 32. stop thinking “linkbait”http://selnd.com/SEL-linkbait
    33. 33. case studies 35
    34. 34. large titleeasy toread steps get your format right
    35. 35. 40k repins – over 80k uniques
    36. 36. make it helpful. make it useful.
    37. 37. social sharing home run
    38. 38. 40
    39. 39. Pin it to Win ItNeed big followingLeverage FB & Twitter 41
    40. 40. 42
    41. 41. Doesn’t have to be relatedto Women. 43
    42. 42. 44
    43. 43. social sharing home runhttp://socialsiteexplorer.com/search/11136
    44. 44. BEST!1ST piece
    45. 45. 2nd & 3rdsocial traffic that converts
    46. 46. 10increased growth month-over-month
    47. 47. SEO for Pinterest: Pin Ranked #1 for 3 weeksbrought over 500 new followers to Pinterestaccount
    48. 48. use tineye to check for attribution
    49. 49. and they build links, too!
    50. 50. http://slidesha.re/ETS12pinterestChris Bennettchris@97thfloor.com@chrisbennett
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