0
Brandon Hassler
@BrandonHassler
@97thfloor
@BrandonHassler
● Founded in 2004
● Located in Lehi, UT
● Currently have 27 employees
● Work w/ medium to enterprise clien...
@BrandonHassler
We Elevate These Guys
@BrandonHassler
@BrandonHassler
http://www.searchenginepeople.com
@BrandonHassler
Google+ is set to have more sharing activity than Facebook by Feb 2016
@BrandonHassler
72 of the worlds largest
100 brands are on Google+
@BrandonHassler
40%
of them haven't posted any content!
@BrandonHassler
Are your competitors on Google+?
@BrandonHassler
Can You Be Found?
@BrandonHassler
@BrandonHassler
@BrandonHassler
"If you build it, they will come."
BULL CRAP.
@BrandonHassler
Del Taco is evidence that just because you
build it, they still won't come.
@BrandonHassler
Google+ is not just another independent social
network like Facebook or Twitter. It's a social
layer that ...
@BrandonHassler
Billions of dollars are spent every year to
market in Google search. Google+ is a free way
to help optimiz...
@BrandonHassler
@BrandonHassler
Even though I don't
rank #1, because of
Google Authorship, I'm
stealing traffic from
the first two results...
@BrandonHassler
How It Works
@BrandonHassler
Article contains a "rel=author" code
pointing to your Google+ profile.
https://plus.google.com/11394289867...
@BrandonHassler
TO THIS
TURNS THIS
Learn more at plus.google.com/authorship
@BrandonHassler
Personalized Results
@BrandonHassler
I did a search for
"Google Authorship
Tips". Because I follow
these two guys on
Google+, Google knew I
wou...
@BrandonHassler
Quality Real Estate
@BrandonHassler
Del Taco w/ No Google+
@BrandonHassler
Taco Bell w/ Google+
Easy real estate by simply
having an active Google+ page!
@BrandonHassler
Your Pages Have PageRank
@BrandonHassler
Deseret News - PR 3
@BrandonHassler
ESPN - PR 6
@BrandonHassler
The White House - PR 8
@BrandonHassler
How to Optimize
@BrandonHassler
Take Advantage of Links
These are "followed"
links to my website
and social pages.
@BrandonHassler
Take Advantage of Links
Your page and
personal bio's
support
"followed" links.
Take advantage!
@BrandonHassler
Use Hashtags
@BrandonHassler
Tag Other People/Brands
@BrandonHassler
Use Custom Photos w/ Links
Upload a custom photo to your posts w/
links. Photos catch attention and increa...
@BrandonHassler
Engage Your Fans
Don't be afraid to be
different. Be human! Treat
your fans like your friends,
not like cu...
@BrandonHassler
Posts containing questions increase
your comments by 92%
@BrandonHassler
Posts that have questions at the end
get 2xas many comments of those
where the questions were in the
middl...
@BrandonHassler
● Comment = 3.3x More Comments
● Share = 7x More Shares
● Like = 3x More Likes
● Caption Photo = 5.5x More...
@BrandonHassler
Use Communities
@BrandonHassler
A Search For "Sports" Communities
@BrandonHassler
Find Your Niche Communities
Imagine walking into a room
with 1,120 people who are all
interested in your i...
@BrandonHassler
Post Something With Value (Don't Spam)
This piece about
"The Walking Dead"
is a perfect piece to
promote i...
@BrandonHassler
Add a G+ Share Button to Your Website
@BrandonHassler
Share Buttons Aren't Limited to Blog Posts
@BrandonHassler
Keep Your Page Fresh
Post as often as you can, and always be ahead
of your competition. Posting the same t...
@BrandonHassler
Create a Content Schedule
Life is hectic. Take one day a week and plan out
what you will post the followin...
@BrandonHassler
Learn More
Follow Brandon
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Getting Started with Google+

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Brandon Hassler's slides from Kim Flynn's Internet Bootcamp. Brandon explains the Why's and How's to getting started with Google+ for your business.

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Transcript of "Getting Started with Google+"

  1. 1. Brandon Hassler @BrandonHassler @97thfloor
  2. 2. @BrandonHassler ● Founded in 2004 ● Located in Lehi, UT ● Currently have 27 employees ● Work w/ medium to enterprise clients About 97th Floor
  3. 3. @BrandonHassler We Elevate These Guys
  4. 4. @BrandonHassler
  5. 5. @BrandonHassler http://www.searchenginepeople.com
  6. 6. @BrandonHassler Google+ is set to have more sharing activity than Facebook by Feb 2016
  7. 7. @BrandonHassler 72 of the worlds largest 100 brands are on Google+
  8. 8. @BrandonHassler 40% of them haven't posted any content!
  9. 9. @BrandonHassler Are your competitors on Google+?
  10. 10. @BrandonHassler Can You Be Found?
  11. 11. @BrandonHassler
  12. 12. @BrandonHassler
  13. 13. @BrandonHassler "If you build it, they will come." BULL CRAP.
  14. 14. @BrandonHassler Del Taco is evidence that just because you build it, they still won't come.
  15. 15. @BrandonHassler Google+ is not just another independent social network like Facebook or Twitter. It's a social layer that is integrated with several other brilliant Google products.
  16. 16. @BrandonHassler Billions of dollars are spent every year to market in Google search. Google+ is a free way to help optimize your efforts.
  17. 17. @BrandonHassler
  18. 18. @BrandonHassler Even though I don't rank #1, because of Google Authorship, I'm stealing traffic from the first two results because my Authorship photo is draws more eyeballs.
  19. 19. @BrandonHassler How It Works
  20. 20. @BrandonHassler Article contains a "rel=author" code pointing to your Google+ profile. https://plus.google.com/113942898670516656871?rel=author Be sure your Google+ profile links back to your website.
  21. 21. @BrandonHassler TO THIS TURNS THIS Learn more at plus.google.com/authorship
  22. 22. @BrandonHassler Personalized Results
  23. 23. @BrandonHassler I did a search for "Google Authorship Tips". Because I follow these two guys on Google+, Google knew I would appreciate these custom search results. The more people you get following you, the more people will stumble upon your posts when they search for related terms.
  24. 24. @BrandonHassler Quality Real Estate
  25. 25. @BrandonHassler Del Taco w/ No Google+
  26. 26. @BrandonHassler Taco Bell w/ Google+ Easy real estate by simply having an active Google+ page!
  27. 27. @BrandonHassler Your Pages Have PageRank
  28. 28. @BrandonHassler Deseret News - PR 3
  29. 29. @BrandonHassler ESPN - PR 6
  30. 30. @BrandonHassler The White House - PR 8
  31. 31. @BrandonHassler How to Optimize
  32. 32. @BrandonHassler Take Advantage of Links These are "followed" links to my website and social pages.
  33. 33. @BrandonHassler Take Advantage of Links Your page and personal bio's support "followed" links. Take advantage!
  34. 34. @BrandonHassler Use Hashtags
  35. 35. @BrandonHassler Tag Other People/Brands
  36. 36. @BrandonHassler Use Custom Photos w/ Links Upload a custom photo to your posts w/ links. Photos catch attention and increase your Click Through Rate.
  37. 37. @BrandonHassler Engage Your Fans Don't be afraid to be different. Be human! Treat your fans like your friends, not like customers who have no brain.
  38. 38. @BrandonHassler Posts containing questions increase your comments by 92%
  39. 39. @BrandonHassler Posts that have questions at the end get 2xas many comments of those where the questions were in the middle of the post.
  40. 40. @BrandonHassler ● Comment = 3.3x More Comments ● Share = 7x More Shares ● Like = 3x More Likes ● Caption Photo = 5.5x More Comments Tell Your Fans What To Do
  41. 41. @BrandonHassler Use Communities
  42. 42. @BrandonHassler A Search For "Sports" Communities
  43. 43. @BrandonHassler Find Your Niche Communities Imagine walking into a room with 1,120 people who are all interested in your industry. Talk about an easy sell!
  44. 44. @BrandonHassler Post Something With Value (Don't Spam) This piece about "The Walking Dead" is a perfect piece to promote in "The Walking Dead" communities.
  45. 45. @BrandonHassler Add a G+ Share Button to Your Website
  46. 46. @BrandonHassler Share Buttons Aren't Limited to Blog Posts
  47. 47. @BrandonHassler Keep Your Page Fresh Post as often as you can, and always be ahead of your competition. Posting the same thing you posted on Facebook is much better than not posting on Google+ at all.
  48. 48. @BrandonHassler Create a Content Schedule Life is hectic. Take one day a week and plan out what you will post the following week. Use free online tools to "schedule" your posts ahead of time.
  49. 49. @BrandonHassler Learn More Follow Brandon
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