Transcript of "Research into potential target audience"
Research into Potential Target Audience
Sample Questionnaire1. What is your name?2. How old are you?3. What genres of music do you prefer?4. What magazine would you read out of these five? NME, Vibe, The Source, Q, Spin?5. What would you expect from a Magazine? Backstage Interviews, Album Reviews, Chart News, Exclusive News, Posters, Gig Coverage?6. What is the most you would be happy to spend on a music magazine? £2, £3, £4, £5?7. What would entice you to buy a music magazine? Freebies, Price, Entertainment, Up to Date, Competitions, Other?
Sample Questionnaire8. Do you have Facebook? Yes No9. Do you have Twitter? Yes No10. Do you listen to music daily? Yes No11. How many songs do you have on your MP3Player to the nearest 100?12. Bands or solo artists?13. Have you ever produced your own music?14. Do you download music from iTunes?15. Do you listen to music on YouTube?16. Have you ever been to a gig or concert?
Questionnaire• This questionnaire was sent out to thirty students and twenty adults.• The purpose of the questions on the first slide was to find out about the magazine and what they would like in it.• The purpose of the questions of the second slide was to help me create a reader profile of the magazines potential readers.
What genres of music do you prefer? What genre? This shows that most of the people I surveyed has the favourite genre Pop of Rap and Hip Hop. This means that my magazine Rock should cover this genre because of it’s Rap/Hip Hop popularity. R’n’B and Pop are also both RnB common genres which could link in with rap so my magazine should Dubstep/Electronica cover these areas too. I would say Rock but that Screamo doesn’t link in well with Rap as the two genres don’t have much in common.
Which Magazine would you read? Magazine This shows that most would prefer to read NME. NME is quite a generic genre magazine that covers all aspects so this NME could be why more people would choose to read NME. Q This backs up the previous Spin question that my magazine Vibe should cover more than one The Source genre to increase potential sales. This means my magazine will cover pop, R’n’B and Rap because it’s multi-genre just like NME.
What would you expect from a Magazine? This shows that my magazine should mostly cover Chart Sales News as it is the one most people would expect from Backstage the magazine. Album Interviews Reviews, Backstage Album Reviews Interviews and Posters are also expected because they are also common features of Chart News music magazines. This means my contents page should Exclusive News show coverage of Backstage Interviews, Album Posters Reviews, Chart News and a freebie should be a poster.
What is the most you would be willing to spend on a music magazine? This shows that my price should Ammount be between £2 and £3 because these are the two most people selected and to make more readers happy a compromise of £2.50 would be best for my £2 magazine thus resulting in more £3 sales. Since £4 and £5 have hardly any ticks this shows that £4 £4 and £5 are too expensive for a £5 music magazine and therefore making £2.50 the optimum price of the magazine.
What would entice you to buy a music magazine This shows that most people Factors buy a magazine to be entertained. This means my magazine needs to entertain it’s audience so that it makes Price more sales which is the whole purpose of the magazine. Entertainment Freebies would also make Competitions people buy the magazine Freebies which means I should Other probably offer a free gift with the magazine so that more people would buy it.
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