Conventions of a genre:-typical instruments used-typical sound/tempo/volume/style of singing-context/themes of songs-appearance of the bandThe genre for my music video is indie/soul. Indie music relatively comesfrom an independent scale in comparison to mainstream artists which aresigned to major record labels such as universal records.The term “indie” is often used to mean a sound that relates to an individualinterpretation, or the way that a sound is presented or made to fit in withthose conventions. The term indie often relates to a band or artist that isnot sign with any mainstream culture.
Soul music has been around for a long time now and is a popular musicgenre. Artists such as Joss Stone and Adele have huge powerful voicesbut they also have soul. I like this genre along with the genre indie.
I will be following the genre conventions of my genre. For example, I amgoing to have an original video which is natural and colourful along withunique costumes and unique shots and camera angles. Being “indie” isusually seen as being original and different. Therefore I am sticking to thisconvention with my artist and song choice.Laura Mulvey’s male gaze is not relevant to my genre or music video ideaor concept as I am not going to be subjecting the woman. I want women tolook up to the artist and my main audience range is 16-24 females.
Andrew Goodwin has 5 main aspects to a music video:. Thought beats. Narrative performance. Star image. Relation to visuals to lyrics. Technical aspectsI like his theory that the artist should be unique and have a star power. Hesees the voice as an expressive instrument. He also states that songs canbe stories and the artist the story teller.I will be following Andrew Goodwin’s theory.