1. Audience Research- Questionnaire
1. How old are you?
10-15 16-24 25+
2. What is your gender?
Male Female
3. What genre of music do you prefer to listen to?
Rock
Pop
Indie/ Soul
Country
RnB
Dance
Other
4. How often do you watch music videos?
Often In my spare time Never
5. Do you prefer a music video which has a narrative?
YesSometimes, yes No
6. Would you prefer to see more than one location?
Yes No
7. Do you prefer?
Studio videos
Location videos
Stadium videos
A combination

2. 8. What form of media do you prefer to listen to/ consume music?
Internet
TV
Phones
Other
9. What appeals to you most in a music video?
Range of shots and angles
Costume changes
Change of location
Narrative
10. What is appealing in a digipak?
Original imagery
Designed CD
Photos of the band/artist inside
Clear list of song titles
11. When viewing a music advert what do you think needs to stand out?
Typography
Colour scheme and design
Band/ artist name
Name of new album
Date of release