Mobile Luxury Masterclass SEO

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A concise presentation explaining one of the biggest misconceptions in Mobile SEO.

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Mobile Luxury Masterclass SEO

  1. 1. Mobile SE0 Nick Garner: CEO SearchWorks 10 minutes to explain one of the biggest misconceptions in Mobile SEO
  2. 2. Scenario 1: Desktop Search SERP 1: site-A.com SERP 2 SERP 3 SERP 4 SERP 5 SERP 6 SERP 7 SERP 8 SERP 9 SERP 10 Desktop Search Desktop Browser Desktop Site
  3. 3. Scenario 2: Mobile Search SERP 1: site-B.com SERP 2 SERP 3 SERP 4 SERP 5 SERP 6 SERP 7 SERP 8 SERP 9 SERP 10 Desktop Results Mobile Browser Redirected To Mobile Site
  4. 4. Links = Votes More Good Votes = Rankings SERP = Search Engine Ranking Position Internet Web Site: site.com SERP 1: site.com SERP 2 SERP 3 SERP 4 SERP 5 SERP 6 SERP 7 SERP 8 SERP 9 SERP 10 Desktop Search SERP 1: site.com SERP 2 SERP 3 SERP 4 SERP 5 SERP 6 SERP 7 SERP 8 SERP 9 SERP 10 Mobile Search
  5. 5. Few Links Not Enough Good Votes = Poor Rankings SERP = Search Engine Ranking Position Internet Web Site m.site.com SERP 1: SERP 2 SERP 3 SERP 4 SERP 5 SERP 6 SERP 7 SERP 8 SERP 9 SERP 10: m.site.com Desktop Result SERP 1: SERP 2 SERP 3 SERP 4 SERP 5 SERP 6 SERP 7 SERP 8 SERP 9 SERP 10: m.site.com Mobile Result
  6. 6. Most often there are not enough 'voting signals' to mobile sites for Google to work off to get solid results. Users don't link to mobile sites, they link to the main brand site. Therefore Google ranks off 'desktop'. Google Needs Solid Signals
  7. 7. Link build to your main site! Follow 'traditional' Onsite SEO practices on your main site! How to Rank
  8. 8. Responsive Design: Sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. How Google Likes It: First Choice Desktop browser www.site.com/apples Mobile browser www.site.com/apples Lovely Apples Lovely Apples
  9. 9. Sites that dynamically serve all devices on the same set of URLs, but each URL serves different HTML (and CSS) depending on whether the user agent is a desktop or a mobile device. Second Choice Desktop browser www.site.com/apples Mobile browser www.site.com/apples Lovely Apples Lovely Oranges
  10. 10. Sites that have separate mobile and desktop URLs. This is how so many transactional sites work. 3rd Choice Desktop browser www.site.com/apples Mobile browser mobile.site.com/oranges Lovely Apples Lovely Oranges
  11. 11. Many sites that have separate mobile and desktop URLs... Amazon Google Desktop Query : https://www.google.co.uk/search?q=art+of+seo Desktop SERP: http://www.amazon.co.uk/The-Art-Theory-Practice-OReilly/dp/0596518862 Mobile SERP: http://www.amazon.co.uk/gp/aw/d/0596518862 Ebay Google Desktop Query : https://www.google.co.uk/search?q=ebay+buy+phone+battery Desktop SERP: http://www.ebay.co.uk/sch/i.html?_nkw=lenovo+s205+battery Mobile SERP: http://shop.mobileweb.ebay.co.uk/searchresults?cmd=SKW&kw=lenovo+s205+battery Wikipedia Google Desktop Query : https://www.google.co.uk/search?q=london Desktop SERP: http://en.wikipedia.org/wiki/London Mobile SERP: http://en.m.wikipedia.org/wiki/London 3rd Choice
  12. 12. Questions? Nick. Garner@SearchWorks.eu Mobile SEO: It's 'desktop' results, on mobile. You have a 'free pass', so take this opportunity and get on with future proofing your site by building it using responsive design. Finally

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