Mobility & the Digital Multitasking Generation


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Mobility & the Digital Multitasking Generation

  1. 1. The Multitasking Age of Mobility:!Man’s Continuous Desire ! to ! Do More with Less By Sally Giffin Flickr ~ Phil Roeder
  2. 2. In following the evolution of the mobile phone it is possible to mark the emergence of the digital multitasking generation
  3. 3. Martin Cooper designed the first portable cellular phone in 1973 Fred Benenson ~ Flickr
  4. 4. “Given a choice, people will demand the freedom to communicate wherever they are, unfettered by the infamous copper wire. It is that freedom we sought to vividly demonstrate in 1973," said Martin Cooper
  5. 5. With the development of the first “brick-like 30-ounce portable cellular phone” Cooper workedtowards bringing the mobile phone to the market In 1983, the 16-ounce“DynaTAC phone” was introducedto commercial service costing $3,500 each
  6. 6. The popularity of the mobile phone kick started seven years after theinitial introduction of the “DynaTAC” mobile phone - leading to thesubscription of one million consumers in the United States Kevin Meredith ~ Flickr
  7. 7. As of 2010 96% of the United States’ populationis in possession of a cellular phone In 2010 26.6% of US households were wireless-only households Anonymous ~ Flickr
  8. 8. Cooper’s mobile phone marked the beginning of anew means of communication alongside a growingglobal culture working to compress space and time Mohammad Fahmi Mohd Shah ~ Flickr
  9. 9. The first portable cellular telephones brought mobility to daily life –however the portable cell-phones we use today have far surpassed the initial goal of ‘mobility’
  10. 10. The ‘Smartphone’ What is it? Orange France ~ Fickr
  11. 11. The smartphone has often been defined by certain innovative features… Capable of placing calls on a cellular network “High-level” mobile operating system Mobile browser for surfing the web Apps Mobile & Portable QWERTY keyboard or touch screen version Ken Ilio ~ Flickr
  12. 12. The endless possibilities smartphones have to offer have stimulated the‘digital multitasking generation’s’ continuous desire to accomplish more with less Jimmy’s Classic Drive-in ~ Flickr
  13. 13. It has not only been the multitasking quality ofsmartphones but also the sheer size of these devices that has lead to their growing popularity “A smartphone must fit in a person’s pocket… As the spectrum between smartphone and laptop continues to be populated with new devices, the lines are blurring”
  14. 14. Smartphones are marketed based on their ability to cater to our multitasking needs iPhone 4 Versus Blackberry Torch Abdulla Aldosari ~ Flickr
  15. 15. iPhone 4 “Enables multitasking for all apps, allowing you to quickly switch between applications and everything is exactly as you left it” “Multitasking – Giveeverything your undivided attention.Use multiple apps at the same timewithout sacrificing performance orbattery life”
  16. 16. Blackberry Torch “Put more of your life on your Blackberry smartphone with games, social networking, themes, “All-in-one design” productivity apps and more” “The BlackBerry “Mobile StreamingTorch browser is – News, clips and musiccompletely revamped, on the move”with pinching andzooming, tabs that letyou swap between “Expandable memory:web pages and more” more of what you need”
  17. 17. It seems as though the actual phone function of these smartphones hasbecome secondary to the enormous array of alternative means of communication they have to offer Yuri Gonzaga ~ Flickr
  18. 18. So… What of the digital multitasking generation?
  19. 19. “Some researchers regard thenew era of digital multitasking as an advantage while others warnthat such cognitive juggling could lead to loss of the ability to concentrate and cause mental restlessness”
  20. 20. Works CitedApple, 2011, iPhone 4, iphone/Blackberry, 2011, Torch 9800 Smartphone, http:// Insider, 2011, A Visual History of the Mobile Phone, complete-visual-history-of-cell-phones-2011-5CITA Advocacy, 2010, U.S. Wireless Quick Facts, http://, 2010, In 2010 What Counts as a Smartphone? http:// smartphone.definition_1_smartphone-windows-phone- mobile-browser?_s=PM:TECHMartin Cooper History of the Cell Phone, Martin Cooper talks about the first cell phone call, http:// martin_cooper.htmTime, 2006, The Multitasking Generation – Multitasking in the Digital Age, doc/186125/The- Multitasking-Generation-Multitasking- in-the-Digital-Age-Highlighted