Mobility & the Digital Multitasking Generation
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  • 1. The Multitasking Age of Mobility:!Man’s Continuous Desire ! to ! Do More with Less By Sally Giffin Flickr ~ Phil Roeder
  • 2. In following the evolution of the mobile phone it is possible to mark the emergence of the digital multitasking generation
  • 3. Martin Cooper designed the first portable cellular phone in 1973 Fred Benenson ~ Flickr
  • 4. “Given a choice, people will demand the freedom to communicate wherever they are, unfettered by the infamous copper wire. It is that freedom we sought to vividly demonstrate in 1973," said Martin Cooper
  • 5. With the development of the first “brick-like 30-ounce portable cellular phone” Cooper workedtowards bringing the mobile phone to the market In 1983, the 16-ounce“DynaTAC phone” was introducedto commercial service costing $3,500 each
  • 6. The popularity of the mobile phone kick started seven years after theinitial introduction of the “DynaTAC” mobile phone - leading to thesubscription of one million consumers in the United States Kevin Meredith ~ Flickr
  • 7. As of 2010 96% of the United States’ populationis in possession of a cellular phone In 2010 26.6% of US households were wireless-only households Anonymous ~ Flickr
  • 8. Cooper’s mobile phone marked the beginning of anew means of communication alongside a growingglobal culture working to compress space and time Mohammad Fahmi Mohd Shah ~ Flickr
  • 9. The first portable cellular telephones brought mobility to daily life –however the portable cell-phones we use today have far surpassed the initial goal of ‘mobility’
  • 10. The ‘Smartphone’ What is it? Orange France ~ Fickr
  • 11. The smartphone has often been defined by certain innovative features… Capable of placing calls on a cellular network “High-level” mobile operating system Mobile browser for surfing the web Apps Mobile & Portable QWERTY keyboard or touch screen version Ken Ilio ~ Flickr
  • 12. The endless possibilities smartphones have to offer have stimulated the‘digital multitasking generation’s’ continuous desire to accomplish more with less Jimmy’s Classic Drive-in ~ Flickr
  • 13. It has not only been the multitasking quality ofsmartphones but also the sheer size of these devices that has lead to their growing popularity “A smartphone must fit in a person’s pocket… As the spectrum between smartphone and laptop continues to be populated with new devices, the lines are blurring”
  • 14. Smartphones are marketed based on their ability to cater to our multitasking needs iPhone 4 Versus Blackberry Torch Abdulla Aldosari ~ Flickr
  • 15. iPhone 4 “Enables multitasking for all apps, allowing you to quickly switch between applications and everything is exactly as you left it” “Multitasking – Giveeverything your undivided attention.Use multiple apps at the same timewithout sacrificing performance orbattery life”
  • 16. Blackberry Torch “Put more of your life on your Blackberry smartphone with games, social networking, themes, “All-in-one design” productivity apps and more” “The BlackBerry “Mobile StreamingTorch browser is – News, clips and musiccompletely revamped, on the move”with pinching andzooming, tabs that letyou swap between “Expandable memory:web pages and more” more of what you need”
  • 17. It seems as though the actual phone function of these smartphones hasbecome secondary to the enormous array of alternative means of communication they have to offer Yuri Gonzaga ~ Flickr
  • 18. So… What of the digital multitasking generation?
  • 19. “Some researchers regard thenew era of digital multitasking as an advantage while others warnthat such cognitive juggling could lead to loss of the ability to concentrate and cause mental restlessness”
  • 20. Works CitedApple, 2011, iPhone 4, iphone/Blackberry, 2011, Torch 9800 Smartphone, http:// Insider, 2011, A Visual History of the Mobile Phone, complete-visual-history-of-cell-phones-2011-5CITA Advocacy, 2010, U.S. Wireless Quick Facts, http://, 2010, In 2010 What Counts as a Smartphone? http:// smartphone.definition_1_smartphone-windows-phone- mobile-browser?_s=PM:TECHMartin Cooper History of the Cell Phone, Martin Cooper talks about the first cell phone call, http:// martin_cooper.htmTime, 2006, The Multitasking Generation – Multitasking in the Digital Age, doc/186125/The- Multitasking-Generation-Multitasking- in-the-Digital-Age-Highlighted