Mobility & the Digital Multitasking Generation
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Mobility & the Digital Multitasking Generation

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    Mobility & the Digital Multitasking Generation Mobility & the Digital Multitasking Generation Presentation Transcript

    • The Multitasking Age of Mobility:Man’s Continuous Desire to Do More with Less
      By Sally Giffin
      Flickr ~ Phil Roeder
    • In following the evolution of the mobile phone it is possible to mark the emergence of the digital multitasking generation
    • Martin Cooper designed the first portable cellular phone in 1973
      Fred Benenson ~ Flickr
    • “Given a choice, people will demand the freedom to communicate wherever they are, unfettered by the infamous copper wire. It is that freedom we sought to vividly demonstratein 1973," said Martin Cooper
    • With the development of the first “brick-like 30-ounce portable cellular phone” Cooper worked towards bringing the mobile phone to the market
      In 1983, the 16-ounce “DynaTAC phone” was introduced to commercial service costing $3,500 each
    • The popularity of the mobile phone kick started seven years after the initial introduction of the “DynaTAC” mobile phone - leading to the subscription of one million consumers in the United States
      Kevin Meredith ~ Flickr
    • As of 2010 96% of the United States’ population is in possession of a cellular phone
      In 2010 26.6% of US households were wireless-only households
      Anonymous ~ Flickr
    • Cooper’s mobile phone marked the beginning of a new means of communication alongside a growing global culture working to compress space and time
      Mohammad FahmiMohd Shah ~ Flickr
    • The first portable cellular telephones brought mobility to daily life – however the portable cell-phones we use today have far surpassed the initial goal of ‘mobility’
    • The ‘Smartphone’
      What is it?
      Orange France ~ Fickr
    • The smartphone has often been defined by certain innovative features…
      Capable of placing calls on a cellular network
      “High-level” mobile operating system
      Mobile browser for surfing the web
      Apps
      Mobile & Portable
      QWERTY keyboard or touch screen version
      Ken Ilio ~ Flickr
    • The endless possibilities smartphones have to offer have stimulated the ‘digital multitasking generation’s’ continuous desire to accomplish more with less
      Jimmy’s Classic Drive-in ~ Flickr
    • It has not only been the multitasking quality of smartphones but also the sheer size of these devices that has lead to their growing popularity
      “A smartphone must fit in a person’s pocket… As the spectrum between smartphone and laptop continues to be populated with new devices, the lines are blurring”
    • Smartphones are marketed based on their ability to cater to our multitasking needs
      iPhone 4
      Blackberry Torch
      Versus
      Abdulla Aldosari ~ Flickr
    • iPhone 4
      “Enablesmultitaskingfor all apps, allowing you to quickly switch between applications and everything is exactly as you left it”
      “Multitasking – Give everything your undivided attention. Use multiple apps at the same time without sacrificing performance or battery life”
    • Blackberry Torch
      “Put more of your life on your Blackberry smartphonewith games, social networking, themes, productivity apps and more”
      “All-in-one design”
      “The BlackBerry Torch browser is completely revamped, with pinching and zooming, tabs that let you swap between web pages and more”
      “Mobile Streaming – News, clips and musicon the move”
      “Expandable memory: more of what you need”
    • It seems as though the actual phonefunction of these smartphones has become secondary to the enormous array of alternative means of communication they have to offer
      Yuri Gonzaga ~ Flickr
    • So… What of the digital multitasking generation?
    • “Some researchers regard the new era of digital multitasking as an advantage while others warn that such cognitive juggling could lead to loss of the ability to concentrate and cause mental restlessness”
    • Works Cited
      Apple, 2011, iPhone 4, http://www.apple.com/ca/
      iphone/
      Blackberry, 2011, Torch 9800 Smartphone, http:// us.blackberry.com/smartphones/blackberrytorch/
      Business Insider, 2011, A Visual History of the
      Mobile Phone, http://www.businessinsider.com/ complete-visual-history-of-cell-phones-2011-5
      CITA Advocacy, 2010, U.S. Wireless Quick Facts, http:// www.ctia.org/advocacy/research/index.cfm/aid/10323
      CNN, 2010, In 2010 What Counts as a Smartphone? http:// articles.cnn.com/2010-10-18/tech/ smartphone.definition_1_smartphone-windows-phone- mobile-browser?_s=PM:TECH
      Martin Cooper History of the Cell Phone, Martin
      Cooper talks about the first cell phone call, http:// inventors.about.com/cs/inventorsalphabet/a/ martin_cooper.htm
      Time, 2006, The Multitasking Generation –
      Multitasking in the Digital Age, http://www.scribd.com/ doc/186125/The- Multitasking-Generation-Multitasking- in-the-Digital-Age-Highlighted