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Real time personalisation product presentation

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  • 1. RE ALTIME PE RSONALISATION PRODUCT PRESENTATION
  • 2. A SCENARIO IN THE NEAR FUTURE An E-commerce company has sent you a promotional mail. Imagine looking at what everyone is saying about this promotional deal on Facebook and Twitter. Inside this Email. Live. The above E -commerce company is running this promotion for a limited time. And you can see when the promotion expires up to the order of hours, minutes and seconds. Once you purchased the product, the order confirmation mail shows the progress of the order delivery graphically. You can visually see that 70% of the order delivery work is completed, considerably reducing your anxiety. All the above instances are real life use cases of our product - Real Time Personalisation.
  • 3. Marketers Definition Dynamic personalised content across channels
  • 4. WHAT DO TODAY’S MARKETERS WANT? In a survey conducted by the company Neolane, dynamic personalisation is the top challenge faced by marketers of today. 60% stated it as their main challenge Which of the following are the marketing challenges in your organization? 70% 60% 50% 40% 30% 20% 10% 0% Dynamic personalisation Marketing effectiveness Improving customer Leveraging big data retention
  • 5. REAL-TIME PERSONALISATION EMAIL vs SOCIAL 80% of Marketers who find dynamic personalisation in Email as highly important. Compared to 45% for Social channels How important is dynamic personalised content in Email and Social to your organization? 90% 80% 70% 60% 50% Email 40% Social 30% 20% 10% 0% High Importance Moderate Importance Low Importance
  • 6. WHY REAL-TIME PERSONALISATION IN EMAIL MARKETING?
  • 7. Customers procrastinate on making a purchase on your promotional offers. Creating irresistible, time-sensitive offers, therefore is important.
  • 8. Preference of a customer depends on a lot of contextual factors – when and where the email is opened, lifestyle of the customer, which device it is opened from etc.
  • 9. C OUNTDOWN TIME R AND PROGRE SS BAR
  • 10. CUSTOMERS TAKE TIME TO PURCHASE Buyer readiness stages Awareness Knowledge Interest Preference Conviction Purchase Time taken from awareness to purchase : Varies from days to months based on the level of involvement with the product How can you as a marketer accelerate from awareness to purchase?
  • 11. ACCELERATE CUSTOMER PURCHASE…
  • 12. …USING MOTIVATION AND TRIGGERS Motivation High Motivation Countdown timer and Progress bar act as triggers to increase customer motivation. Triggers fail here Low Motivation Hard to do Ability Easy to do Triggers to increase either Motivation or Ability leads to faster action from customers. Our products Countdown timer and Progress bar act as triggers in an email offer. They prevent customers from procrastinating and accelerate the purchase.
  • 13. Countdown Timer and Progress Bar Show the time remaining for a deal to expire Retailers can show inventory remaining (Airplane tickets, movie tickets, Apparel etc) Create a countdown for the launch of a product, event, promotion etc Service companies can show task completion status( order delivery, Report completion etc) Display an expiry message after the time runs out Show a message after the bar is filled
  • 14. Scenario – Countdown Timer and Progress Bar Countdown timer and Progress bar give Real time updates about the deal
  • 15. DYNAMIC IMAGE S
  • 16. Dynamic Images - Features Geo targeting. Show content based on customers’ location. Multivariate split testing of creatives and content in your email. Schedule multiple images to show at different times of day.
  • 17. DYNAMIC IMAGES - SCENARIOS
  • 18. Geo-Targeting Here an apparel company shows the merchandise of a city’s IPL team based on customer location. A person opening an email from Chennai would see this A person opening an email from Bangalore would see this
  • 19. Real Time Scheduling 12 PM Deal 1 PM Deal 2 PM Deal The above email from an electronics retailer shows a new deal every hour
  • 20. RE AL TIME DATA
  • 21. REAL TIME DATA- FEATURES Get rich data about your customer like Date and Time of Email opens Device, browser & operating system of customer Location from which it is opened
  • 22. REAL TIME DATA - BENEFITS Real-time Data can help Email marketers to Generate Consumer Insights Use data for advanced targeting Send personalised and relevant mails
  • 23. CONCLUSION Real-time personalisation, overall, helps your Email marketing with Higher customer engagement Create excitement and Urgency in your email through time-sensitive content C ontext based targeting Show content based on customer location, device used, time of opening etc Advanced Analytics Perform In-depth analysis based on granular data provided
  • 24. THANK YOU For more details contact vinny@kenscio.com

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