By Sagar Patil (Product Head @ Kenscio)

www.kenscio.com
Segment of One
•

Arrival of new complex
systems that derive data
from
Demographics,
transactions,
webbehaviour etc. for e...
Personalisation
•

Gathering Live Data will
be one essential feature
of new Email Marketing
strategy

•

Personalisation
o...
Creativity

•

No more limitation on
creativity for Email
contents.

•

With Caching, high
quality creative can be
loaded ...
Live Social Angle
•

Emails will become much
more interactive and will
be no more
a static
medium of interaction

•

It wi...
Advanced Analytics
•

Personalised Email based
on who is seeing it

•

Based on the receiver,
you
can
send
personalised co...
Predictive Email Marketing
•

Predictability
of
“Customers’ needs” will
become more important
for Email Marketing

•

Pred...
Multichannel Marketing
•

Email marketing will be
used in conjunction with
many other channels in
2014

•

A single tool w...
Single View of Customer

•

Having a single view of
each
customer
will
become more important
for Email Marketer

•

It wil...
Data Enhancement

•

Lot of tools will be
coming up to make the
marketers
understand
their existing customers
in a much be...
Responsive Design
•

Emails will be read more
on mobile devices than
on desktop

•

Additionally it will be
opened in any ...
www.kenscio.com
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10 things to look for in email marketing in 2014

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10 things to look for in email marketing in 2014

  1. 1. By Sagar Patil (Product Head @ Kenscio) www.kenscio.com
  2. 2. Segment of One • Arrival of new complex systems that derive data from Demographics, transactions, webbehaviour etc. for each individual • No One is alike, everyone will fall into different segments • Data driven Individualisation and subsequent processing of Email Contents for better targeting www.kenscio.com
  3. 3. Personalisation • Gathering Live Data will be one essential feature of new Email Marketing strategy • Personalisation of Individuals on the basis of other aspects such as location of opening an Email, Time of opening etc. • Increasing mobility of people and wider availability of different devices to open an Email will become important factor www.kenscio.com
  4. 4. Creativity • No more limitation on creativity for Email contents. • With Caching, high quality creative can be loaded in a fraction of second • Other aspects of creativity such as music, audio, videos etc. will play much important role in Email Marketing www.kenscio.com
  5. 5. Live Social Angle • Emails will become much more interactive and will be no more a static medium of interaction • It will be possible to see live social feeds from Facebook, Twitter etc. • You will be able to see which of your friends opened or clicked an email • Adding to its interactivity, Emails will also become shareable in Social media www.kenscio.com
  6. 6. Advanced Analytics • Personalised Email based on who is seeing it • Based on the receiver, you can send personalised content • Based on extensive analysis of collected data of the readers, it will be possible to get a better understanding of the readers’ behaviour • Analytics will play a pivotal role for better understanding of Email readers www.kenscio.com
  7. 7. Predictive Email Marketing • Predictability of “Customers’ needs” will become more important for Email Marketing • Predictions will not be done in group level, it will be done in individual level • A lot of tools will be coming up to predict what a person is going to buy, even before that person knows about it. www.kenscio.com
  8. 8. Multichannel Marketing • Email marketing will be used in conjunction with many other channels in 2014 • A single tool which will support many channels of marketing will be very important. • The data from various channels will be used to support email marketing & vice versa. www.kenscio.com
  9. 9. Single View of Customer • Having a single view of each customer will become more important for Email Marketer • It will give a better understanding of what customers do at various other places, time etc. • This will help in performing quick and perfect decision making www.kenscio.com
  10. 10. Data Enhancement • Lot of tools will be coming up to make the marketers understand their existing customers in a much better way • Capitalising on other data sources, it will become easier to cleanse the existing data for Email Marketing Programs www.kenscio.com
  11. 11. Responsive Design • Emails will be read more on mobile devices than on desktop • Additionally it will be opened in any kind of devices having different screen configuration and size • Emails will have to become intelligent enough to be responsive and readable according to various mobile devices used by the reader www.kenscio.com
  12. 12. www.kenscio.com

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