Using the Internet to Research Private Companies for Competitive Intelligence

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    Using the Internet to Research Private Companies for Competitive Intelligence - Presentation Transcript

    1. Using the Internet to Research Private Companies August Jackson august (at) augustjackson (dot) net http://www.augustjackson.net
    2. Our Approach
    3. Define Kits: From Information Request to Decision Support
    4. Define KITs: Choosing Analytical Models
    5. Define KITs: Common Information Requirements
    6. Plan Research Strategy
    7. Research Strategy: August’s Commandments
    8. Build Secondary Research Plan
    9. Our Use Case: Raynor Garage Door Our use case: Raynor Garage Door
    10. Premium Sources
    11. Premium Sources
    12. Premium Sources
    13. Premium Sources
    14. Company Web Site Descriptions Offices Locations Identified partners Executives Job postings Press release Sales channels Corporate history
    15. META Tags and Web Page Source Code
    16. META Tags and Web Page Source Code
    17. META Tags and Web Page Source Code
    18. Link Analysis http://www.siteexplorer.search.yahoo.com Use “link:” command in Google Partners Distributors Philanthropic ventures Former employees Fans Critics Bloggers User forums News coverage
    19. Legal and Regulatory Filings
    20. Legal and Regulatory Filings
    21. Local News Sources
    22. Example of Local News Discovery
    23. Industry Associations and Journals
    24. Social Networks and People Search
    25. People Search and Social Networks
    26. People Search and Social Networks
    27. Use Job Sites to Track New Hiring
    28. Use Google Maps for Location Details Street view or sky view Square footage Number of parking spaces suggests workforce size and capacity Appearance of buildings Vehicles in the lot Street access Utilities evident Preparation for location visit
    29. Appendix: Directory of Filings Databases
      • BRB Publications Free Resource Center
        • http://www.brbpub.com/freeresources/pubrecsites.aspx?h=1
      • SearchSystems
        • http://www.searchsystems.net/
      • State and Local Government on the Net (US)
        • http://www.statelocalgov.net
      • Virtual Gumshoe (US)
        • http://www.virtualgumshoe.com/resources/
      • International Organization of Securities Commissions
        • https://www.iosco.org/lists/display_members.cfm?memID=1&orderBy=none
      • US Census Bureau building permits data
        • http://www.census.gov/const/www/permitsindex.html
      • US Department of Housing and Urban Development building permits data
        • http://socds.huduser.org/permits/index.html
    30. Appendix: Directory of Newspapers and Industry Journals and Organizations
      • Google News
        • http://news.google.com
      • NewsVoyager
        • http://www.newspaperlinks.com
      • BizJournals (US city-specific business journals)
        • http://www.bizjournals.com
      • Scirus Scientific Journal Directory
        • http://www.scirus.com/
      • Google Scholar
        • http://scholar.google.com
    31. Appendix: People Search Engines
      • Pipl: http://www.pipl.com
      • Spock: http://www.spock.com/
      • 123people: http://www.123people.com/
      • Yo Name: http://www.yoname.com/
      • Masters of Criminal Justice Web Directory of People Search Engines
        • http://www.mastersincriminaljustice.com/blog/2009/50-best-people-search-engines-to-track-down-anyone/

    + August JacksonAugust Jackson, 2 months ago

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