Using the Internet to Research Private Companies for Competitive Intelligence

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These slides describe my process and methods for using readily-available resources on the Internet to quickly and inexpensively research private companies.

These slides describe my process and methods for using readily-available resources on the Internet to quickly and inexpensively research private companies.

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  • 1. Using the Internet to Research Private Companies August Jackson august (at) augustjackson (dot) net http://www.augustjackson.net
  • 2. Our Approach
  • 3. Define Kits: From Information Request to Decision Support
  • 4. Define KITs: Choosing Analytical Models
  • 5. Define KITs: Common Information Requirements
  • 6. Plan Research Strategy
  • 7. Research Strategy: August’s Commandments
  • 8. Build Secondary Research Plan
  • 9. Our Use Case: Raynor Garage Door Our use case: Raynor Garage Door
  • 10. Premium Sources
  • 11. Premium Sources
  • 12. Premium Sources
  • 13. Premium Sources
  • 14. Company Web Site Descriptions Offices Locations Identified partners Executives Job postings Press release Sales channels Corporate history
  • 15. META Tags and Web Page Source Code
  • 16. META Tags and Web Page Source Code
  • 17. META Tags and Web Page Source Code
  • 18. Link Analysis http://www.siteexplorer.search.yahoo.com Use “link:” command in Google Partners Distributors Philanthropic ventures Former employees Fans Critics Bloggers User forums News coverage
  • 19. Legal and Regulatory Filings
  • 20. Legal and Regulatory Filings
  • 21. Local News Sources
  • 22. Example of Local News Discovery
  • 23. Industry Associations and Journals
  • 24. Social Networks and People Search
  • 25. People Search and Social Networks
  • 26. People Search and Social Networks
  • 27. Use Job Sites to Track New Hiring
  • 28. Use Google Maps for Location Details Street view or sky view Square footage Number of parking spaces suggests workforce size and capacity Appearance of buildings Vehicles in the lot Street access Utilities evident Preparation for location visit
  • 29. Appendix: Directory of Filings Databases
    • BRB Publications Free Resource Center
      • http://www.brbpub.com/freeresources/pubrecsites.aspx?h=1
    • SearchSystems
      • http://www.searchsystems.net/
    • State and Local Government on the Net (US)
      • http://www.statelocalgov.net
    • Virtual Gumshoe (US)
      • http://www.virtualgumshoe.com/resources/
    • International Organization of Securities Commissions
      • https://www.iosco.org/lists/display_members.cfm?memID=1&orderBy=none
    • US Census Bureau building permits data
      • http://www.census.gov/const/www/permitsindex.html
    • US Department of Housing and Urban Development building permits data
      • http://socds.huduser.org/permits/index.html
  • 30. Appendix: Directory of Newspapers and Industry Journals and Organizations
    • Google News
      • http://news.google.com
    • NewsVoyager
      • http://www.newspaperlinks.com
    • BizJournals (US city-specific business journals)
      • http://www.bizjournals.com
    • Scirus Scientific Journal Directory
      • http://www.scirus.com/
    • Google Scholar
      • http://scholar.google.com
  • 31. Appendix: People Search Engines
    • Pipl: http://www.pipl.com
    • Spock: http://www.spock.com/
    • 123people: http://www.123people.com/
    • Yo Name: http://www.yoname.com/
    • Masters of Criminal Justice Web Directory of People Search Engines
      • http://www.mastersincriminaljustice.com/blog/2009/50-best-people-search-engines-to-track-down-anyone/