Using the Internet to Research Private Companies for Competitive Intelligence

Using the Internet to Research Private Companies August Jackson august (at) augustjackson (dot) net http://www.augustjackson.net

Our Approach

Define Kits: From Information Request to Decision Support

Define KITs: Choosing Analytical Models

Define KITs: Common Information Requirements

Plan Research Strategy

Research Strategy: August’s Commandments

Build Secondary Research Plan

Our Use Case: Raynor Garage Door Our use case: Raynor Garage Door

Premium Sources

Company Web Site Descriptions Offices Locations Identified partners Executives Job postings Press release Sales channels Corporate history

META Tags and Web Page Source Code

Link Analysis http://www.siteexplorer.search.yahoo.com Use “link:” command in Google Partners Distributors Philanthropic ventures Former employees Fans Critics Bloggers User forums News coverage

Legal and Regulatory Filings

Local News Sources

Example of Local News Discovery

Industry Associations and Journals

Social Networks and People Search

People Search and Social Networks

Use Job Sites to Track New Hiring

Use Google Maps for Location Details Street view or sky view Square footage Number of parking spaces suggests workforce size and capacity Appearance of buildings Vehicles in the lot Street access Utilities evident Preparation for location visit

Appendix: Directory of Filings Databases
BRB Publications Free Resource Center
http://www.brbpub.com/freeresources/pubrecsites.aspx?h=1
SearchSystems
http://www.searchsystems.net/
State and Local Government on the Net (US)
http://www.statelocalgov.net
Virtual Gumshoe (US)
http://www.virtualgumshoe.com/resources/
International Organization of Securities Commissions
https://www.iosco.org/lists/display_members.cfm?memID=1&orderBy=none
US Census Bureau building permits data
http://www.census.gov/const/www/permitsindex.html
US Department of Housing and Urban Development building permits data
http://socds.huduser.org/permits/index.html

Appendix: Directory of Newspapers and Industry Journals and Organizations
Google News
http://news.google.com
NewsVoyager
http://www.newspaperlinks.com
BizJournals (US city-specific business journals)
http://www.bizjournals.com
Scirus Scientific Journal Directory
http://www.scirus.com/
Google Scholar
http://scholar.google.com

Appendix: People Search Engines
Pipl: http://www.pipl.com
Spock: http://www.spock.com/
123people: http://www.123people.com/
Yo Name: http://www.yoname.com/
Masters of Criminal Justice Web Directory of People Search Engines
http://www.mastersincriminaljustice.com/blog/2009/50-best-people-search-engines-to-track-down-anyone/

Using the Internet to Research Private Companies for Competitive Intelligence

by August Jackson on Sep 25, 2009

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Using the Internet to Research Private Companies for Competitive Intelligence — Presentation Transcript