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Social Media for Competitive Intelligence

by August Jackson

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Social media platforms such as Twitter, LinkedIn, Quora and Slideshare can provide valuable input into your competitive intelligence projects. Read this presentation to learn how.

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Social Media for Competitive Intelligence Presentation Transcript

The Competitive Intelligence Potential of Social Media
August Jackson
Twitter hash tag: #scipsmci
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Our Two-Part Agenda for This Webinar
Should we add social media to our CI sources?
If yes, then how?
How can we get started quickly using the leading social media tools?
Twitter hash tag: #scipsmci
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Examine KITs for Potential CI Value
Twitter hash tag: #scipsmci
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Are they likely to be sharing that information in some form through social media?

Twitter hash tag: #scipsmci
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Social
Media
Secondary
Research
Primary
Research

Start Small and Be Specific
Twitter hash tag: #scipsmci
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Reverse Engineer your Collection Plan
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Whether you’re doing active elicitation or passive monitoring, remember your CI ethics.

Twitter asks users “What are you doing?”
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Official Business Presence

PR
Marketing
Customer Service
Recruiting

Individuals

Employees
Customers
Experts

Do you speak Twitter?
Twitter hash tag: #scipsmci
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Public message directed towards a specific Twitter user, e.g. @8of12
@
Hashtags are public messages attended to be associated with a specific theme, topic or event. The hashtag makes it easy for interested parted to track the conversation, e.g. #scipsmcifor this webinar
#
Retweet: I liked your message, and I am passing it along
RT

Twitter offers great search functions!
Twitter hash tag: #scipsmci
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You do not need to have your own Twitter account
Make lists of search terms

Competitors
Industry terms
Product brands
Noteworthy names

Create RSS feeds of your searches to automate monitoring
http://search.twitter.com/advanced

Find individuals you want to track
Look for competitors’ official accounts
http://twitter.com/competitorname
Look in their marketing materials
Search for lists of competitor employees or industry experts on Listorious
Search for mentions of competitors’ names and industry terms in Twitter user’s profiles
Listorious
Twellow
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http://www.listorious.com
http://www.twellow.com

LinkedIn: the professional social network
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Information about professionals in resume-like profiles
Company and industry groups for active discussions
Aggregate user data for company statistics and information

Get to know LinkedIn’s advanced search
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Company profiles have a wealth of detail
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Statistics
Hiring, promotions and departures
Open positions
Remember that company data is based on aggregated employee self-reporting
You can also “follow” companies of interest to track them over time

Quora: Question and Answer
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Users ask questions and other users answer them
Sometimes industry and company-specific topics
Users vote up their favorite answers
Based on real identities, so you can assess respondents expertise
Follow topics and users of interest

Slideshare: Post your PowerPoint Here
Twitter hash tag: #scipsmci
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Users post PowerPoints to the site

Easy sharing
Self-promotion
Sales and marketing

Use the same keywords from your Twitter search list

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Thank you!
August Jackson
august (at) augustjackson (dot) net
http://augustjackson.net
Twitter @8of12

Rithesh Nair, Sr. Recruiter at KPMG Hey August - this was a good one! reminded of twitter presentation I did couple of yrs back-has been looking at quora lately. It was nice meeting you in NYC last month.Check out 1 year ago

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Maren Jenkins, Program and Project Manager at Ernst & Young This was really helpful. Thank you, August. 1 year ago